Web Design jobs in Whitburn

Job Overview:

Hillhead Sports Club is a multi-sport membership club based in the west end of Glasgow, and this year we celebrated our 100th year of great sport being played at our Hughenden home. Founded as a memorial trust after the first world war, we are seeking a talented Freelance Digital Marketing Specialist to manage our digital presence and support our drive for growth, including memberships. The ideal candidate will have a passion for all things marketing and technology, with experience in various digital marketing techniques. As a freelancer, you will work closely with our team to design, implement, and manage online content and campaigns that align with our goals.

Main Duties and Responsibilities

• Under the direction of HSC, lead the development, implementation, and ongoing management of a cohesive, overarching and integrated club-wide approach to how we communicate with our members, sponsors, and funders.
• Develop and execute digital marketing strategies: Plan and implement comprehensive digital marketing campaigns across multiple platforms, including SEO, SEM, email marketing, social media, and display advertising.
• Manage social media platforms: Create and manage social media content (e.g., Facebook, Instagram, X) to increase engagement, grow followers, and drive conversions.
• Optimise website and content for SEO: Perform on-page and off-page optimization, conduct keyword research, and improve website performance to increase organic search visibility.
• Paid advertising management: Set up, manage, and optimise pay-per-click (PPC) campaigns on Google Ads, Facebook Ads, or other ad platforms.
• Email marketing campaigns: Design and manage email campaigns, from list segmentation and campaign setup to analysing open rates, click-through rates, and conversions.
• Content creation and optimization: Work with our existing content creators to ensure the delivery of high-quality, optimised blog posts, articles, infographics, and videos that engage target audiences.
• Analytics and reporting: Monitor campaign performance using Google Analytics and other tools. Provide detailed reports and analysis of digital marketing activities, making data-driven recommendations for improvement.
• Stay updated on digital trends: Keep up with the latest developments in digital marketing trends, tools, and best practices to enhance the effectiveness of marketing efforts.

Knowledge, Skills, and Experience

• Proven experience as a digital marketer, with at least three years of experience in digital marketing roles (freelance experience preferred).
• Proficiency in key digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, Hootsuite, SEMrush, Ahrefs, or similar.
• Strong knowledge of SEO, SEM, PPC, social media advertising, and email marketing best practices.
• Experience with content management systems.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills.
• Ability to work independently, meet deadlines, and deliver high-quality work under minimal supervision.

Preferred Skills:

• Experience with graphic design tools like Canva, Adobe Creative Suite, or similar.
• Basic knowledge of HTML, CSS, or web design principles.
• Experience with A/B testing and conversion rate optimization.
• Certifications in Google Ads, Facebook Ads, HubSpot, or similar platforms are a plus.
• An interest in sport and recreation is advantageous

Work Hours & Pay:

• Freelance position with flexible work hours.
• Estimated 2-4 days per month
• Day rate based on the scope of work, project length, and experience.

Applications:

• Send CV and covering letter to board@hillheadsportsclub.com by 31/01/25 closing date.

Job Type: Freelance

Pay: £200.00-£300.00 per day

Education:

• Certificate of Higher Education (preferred)

Experience:

• Digital marketing: 2 years (preferred)

Work Location: Hybrid remote in Glasgow G12 9XP

Application deadline: 20/01/2025
Reference ID: HSC/DigiMark25
Expected start date: 17/02/2025