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Digital Marketing Executive

£28,000–£30,000 per annum
Sunderland | Full-time | Office-based

Ready to take the next step in your digital marketing career?

Just Travel Cover is looking for a Digital Marketing Executive to join our growing marketing team.

This is a hands-on role for someone with a good grounding in marketing who wants to take increasing ownership of digital marketing delivery, with a particular focus on CRM, email, marketing automation and customer engagement.

Working closely with our Marketing & Development Manager, you'll initially learn our brands, customers, systems and campaigns before taking ownership of agreed activity, customer journeys and reporting.

We're a small marketing team, so you'll need to be comfortable getting stuck in. One day you could be building an email campaign or updating a website; another you could be analysing customer behaviour, improving an automated journey, supporting a new partnership or helping launch a new product.

As your knowledge of the business develops, we'll expect you to bring ideas, identify opportunities and help us improve how we acquire, engage and retain customers.

What you'll be doing

You'll work across a broad range of digital marketing activity, including:

• Planning, building and delivering B2C and B2B email and SMS campaigns, including segmentation, testing, scheduling and reporting.
• Building, maintaining and improving automated customer journeys designed to increase engagement, retention and repeat business.
• Taking ownership of agreed recurring campaigns and marketing activity, ensuring they are delivered accurately and on time.
• Using customer and campaign data to identify opportunities and recommend improvements to audiences, content, timing, conversion and ROI.
• Creating and maintaining website and campaign content across multiple brands, including landing pages, blogs and promotional content.
• Supporting affiliate and partnership marketing, including campaigns, partner communications, marketing assets and performance reporting.
• Supporting the launch and development of new products, brands, partnerships and routes to market.
• Working with external specialists and agencies across SEO and other digital marketing activity, and implementing agreed activity internally where appropriate.
• Using tools including CRM and marketing automation platforms, GA4, GTM and other marketing technologies to understand and improve performance.
• Using AI and automation to improve productivity, reduce manual processes and find smarter ways of delivering marketing activity.
• Producing marketing collateral and campaign assets where required.
• Supporting reporting, campaign administration and other day-to-day marketing activity as part of a small, hands-on team.

The role will develop as you do. Initially, the focus will be on learning the business and supporting delivery. We then want you to take ownership of activity, analyse the results and help us improve it.

About you

We're looking for someone who already understands the fundamentals of marketing and has practical experience working in a marketing environment.

You should have:

• Around two years' experience in a marketing or digital marketing role.
• A Marketing degree, relevant professional qualification or equivalent practical experience.
• Experience delivering digital marketing campaigns.
• Experience using email marketing, CRM or marketing automation platforms.
• Strong copywriting and communication skills.
• Experience updating and managing website content through a CMS.
• Strong organisational skills and excellent attention to detail.
• Confidence working with data and using results to evaluate marketing performance.
• Good commercial awareness and an interest in how marketing contributes to enquiries, sales, retention and business growth.
• A willingness to take ownership while still being comfortable with the routine and administrative work that comes with being part of a small team.
• A genuine interest in marketing technology, automation and AI, and how these can be used to work more effectively.

You don't need to be an expert in every digital marketing discipline. We're looking for someone with strong foundations, the right attitude and the ability to develop their skills as the role grows.

Desirable experience

Experience with any of the following would be advantageous:

• Dotdigital or another CRM/marketing automation platform
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Affiliate or partnership marketing
• SEO
• Paid digital marketing
• Canva or Adobe Creative Suite
• Basic HTML/CSS
• Financial services or another regulated industry

About us

Established in 1999, Just Travel Cover is an award-winning travel insurance specialist and part of the Just Insurance Agents Ltd group.

We work with some of the world's leading travel insurers and provide specialist travel insurance through our website, call centre and UK-wide network of insurance brokers and partners.

More than one million travellers have chosen Just Travel Cover, and following significant investment in our products, technology and infrastructure, we're continuing to develop new products, brands, partnerships and ways of reaching customers.

Why join us?

You'll be joining at an interesting time for our Marketing team.

We're investing in our CRM and marketing technology, developing new brands and products, exploring new markets and distribution channels and looking at how AI and automation can help us work more effectively.

You'll work directly with our Marketing & Development Manager and Marketing Director and gain hands-on experience across areas including:

• CRM, email and SMS
• Marketing automation and customer journeys
• Affiliate and partnership marketing
• Websites and digital content
• Customer acquisition
• Analytics and reporting
• New brands and product launches
• AI and emerging marketing technology

This isn't a role where you'll simply be given a list of tasks indefinitely. As you develop your knowledge and experience, we want you to take ownership, bring ideas and help us develop what we do next.

Job Types: Full-time, Permanent

Pay: £28,000.00-£30,000.00 per year

Benefits:

• Company pension
• Employee discount
• On-site parking

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 2 years (required)

Work Location: In person