We all know hiring tech talent is hard, and recent tech sector layoffs have not changed this fact. Companies are faced with meeting very aggressive hiring goals – sourcing from a limited pool of candidates and competing against one another to attract and retain top talent. The key to success is in understanding evolving talent needs, broadening the candidate funnel and optimising experiences for all.

To better discern today’s tech hiring challenges, we recently surveyed over 300 HR leaders and more than 1,000 tech employees. Equipped with these insights, Indeed is also expanding its offering to help employers and agencies effectively reach tech candidates with Tech Network, which distributes job ads to over 50 technology-specific job sites.

Our survey found that 65% of tech applicants research all targeted companies before applying, while another 30% research at least some companies. In this environment, it is imperative for tech hiring leads to optimise their employee value proposition, hiring process and reach.

The majority (86%) of CIOs surveyed by Gartner in late 2022 said they faced increasing competition for hiring top tech talent, while 71% are concerned about talent attrition. Gartner expects this market intensity to continue into 2026.

The recent survey uncovered that a majority of tech employees had found their current positions through proactive, self-driven research and application processes. Our study also shows that those who find jobs on their own stay longer in their companies than those who were recruited.

However, when working conditions are not optimal, tech workers don’t hesitate to look elsewhere.

Optimising the work environment is key to retention, but one can say that retention is also a key contributor to healthy and productive working conditions. When companies are unable to fill open positions, current employees may be expected to fill in the gaps, which creates tension and can lead to further employee turnover.

In our 2016 survey of over 1,000 tech hiring managers and recruiters, we sought to better understand how the tech talent shortage was impacting their businesses. Over a third of those respondents (36%) said the lack of timely hiring caused burnout in existing employees and affected their capacity to innovate.

And we can see in 2023 that this situation has had  specific impacts on the field of HR. According to a 2022 survey by employee experience app Workvivo, 97% of HR professionals had felt emotional fatigue in the previous year, while 98% indicated they had felt burnt out within the previous six months. And, of registrants at a recent Indeed Leadership Connect Recharge event in 2023, nearly 65% indicated that they think global talent shortages will worsen in the next decade.

Tech talent hiring challenges are hurting innovation

In 2016, employers reported that the inability to hire tech talent in a timely manner was impacting their organisations’ ability to innovate. Our 2022 survey helps clarify how to effectively respond to this continuing challenge.

Tech workers are looking for more company transparency about job roles, benefits, development paths, remote work options and company culture.

Our research suggests that jobseekers tend to avoid applying for positions when they don’t find immediate answers to their questions. It is critical for employers to provide thorough information in job ads and throughout their web presence.

Hybrid work arrangements are also very important to tech talent. Our research shows that only about one quarter of tech candidates are looking for fully in-person roles.

Positions that are primarily remote, however, can sometimes be associated with increased employee turnover, at least for certain employee categories. According to the study, hybrid workers going into the office three to four days a week are more likely to stay at their companies for their next roles than those who are in the office for one to two days a week (71% for the former vs 51% for the latter).

On the other hand, employees in certain categories can particularly appreciate remote work positions.

Another area of opportunity is in expanding your talent pool. Our research shows that millions of jobseekers can be somewhat 'invisible' because of barriers in hiring, which include unconscious bias, high formal education requirements and job postings with off-putting language.

We have found that less than half of the companies we studied had diversity hiring initiatives. However, even those with such programmes weren’t necessarily getting any traction. For example, while diversity, equity, inclusion and belonging (DEIB+) initiatives often target women, employers with such programmes aren’t hiring female tech employees at a higher rate than those without them.

Whether or not your company has a formal diversity initiative, Indeed’s research shows that straight-forward actions can be put in place to help improve diversity outreach and increase talent pools:

  • Use a skills- and experience-based approach to hiring, while reconsidering specific degree or training level requirements.
  • Use gender-neutral language in job postings.
  • Enact fair chance hiring to reduce discrimination against jobseekers with past criminal records.
  • Customise benefits to meet the needs of different target groups (e.g. women are more enticed by remote jobs than men).

Fair chance hiring means considering all qualified candidates regardless of past criminal records. It gives employers an opportunity to find tech talent from a previously untapped hiring pool. In our research, we found that, for those in this category who had been rejected for a role, 20% of the time the reason was related to background requirements. 

However, contrary to common misconceptions, SHRM’s 2021 Getting Talent Back to Work Report states that individuals with criminal records perform as well as or better than other employees, according to 85% of HR professionals interviewed. A separate study on call centre job performance indicates that fair-chance hires tend to stay at their companies longer than other employees.

Employers can also grow their talent pools by expanding their reach with Indeed’s Tech Network. Launched in 2023, Tech Network seamlessly integrates into your job advertising strategy on Indeed to distribute ads to over 50 technology-specific job sites with over 500 million total monthly visits.1 When using Tech Network, employers experienced a 2.7X increase in relevant applications from skilled candidates.2 This network attracts millions of qualified technology professionals through partners like WIRED and Stack Overflow so recruiters can find the talent to build an in-person or remote team of developers, engineers, analysts and more. Employers can tailor job ad campaigns to candidates looking to gain early experience as well as highly tenured professionals. With this feature, employers experienced a 2.6X increase in started applications per job for technology roles.2

Recruit for work experience and skill, not just education

Research from Tech Talent Charter indicates that with tech job opportunities hitting a 10-year high in the UK, traditional routes into tech (including multi-year university degrees), while valuable, are not producing talent fast enough to meet the increasing demand. This means that there is a growing need to explore alternative entry routes, as well as ways of upskilling current employees. One method of bypassing these HR challenges is to promote employee development, which is an essential tool for tech talent hiring and retention. According to the University of Phoenix’s 2023 Career Optimism Index, 70% of employees say that they would be more inclined to stay with their companies throughout their careers if they had more upskilling opportunities. In the tech sector, employees who have access to upskilling at their current companies are 65% more likely to say that their next jobs will be at their current companies.

Establishing a solid employee development programme increases productivity, encourages referrals and improves recruitment rates. For non-tech companies, it can be even more important to show tech candidates potential roadmaps for their careers within the organisation.

Optimising the candidate experience also means working with highly skilled tech recruiters who know your business’ tech roles (must-have vs nice-to-have skills), as well as team structure and philosophy. They need to be prepared to answer candidates’ tough questions.

Empower recruiters with tools to attract tech talent more effectively

Wellbeing is a key differentiator for recruitment and retention across industries, but it is especially so for the tech sector, where significant efforts to improve wellbeing have already been made. For example, 42% of tech industry employees have unlimited paid time off (PTO) or annual leave compared to 13% of tech workers in the banking industry. In addition, employees in tech companies tend to work fewer hours than tech workers in other fields.

For tech workers, employer support is central to work wellbeing. The following factors of support have a significant impact on retention:

  • A defined progression plan
  • Upskilling or training options
  • An empowering manager
  • A mentoring programme

The importance of wellbeing can also be seen when it is lacking. Close to 40% of jobseekers surveyed indicated each of the following as motivating reasons for employees to change companies:

  • Lack of work-life balance
  • High levels of stress
  • Desire to work fully remotely
  • Not enough flexibility in hours

In addition to retention, there are numerous other business benefits to focusing on wellbeing. An Indeed-sponsored report from Harvard Business Review’s Analytics Services found that companies link employee happiness with competitive advantage. Additionally, in an Oxford University report based on 15 million Indeed survey responses on the subject, researchers found statistically significant  correlations between wellbeing and company valuation.

Despite the numerous advantages of cultivating wellbeing for both tech talent and their employers, many organisations are doing very little. According to the Oxford University report, wellbeing is a strategic priority for only 19% of companies studied.

A separate Forrester survey conducted for Indeed indicates that only 27% of respondents experienced high levels of wellbeing at work. This same report indicates that younger generations experience significantly lower levels of wellbeing and adds that they hold their organisations responsible.

Bar charts displaying generational wellbeing by income level where Gen Z is in the lowest percentile compared to Baby Boomers at all income levels.

Bar graphs displaying how different generations report on whether a company or individual is more responsible for happiness at work. 65% of Gen Z reports that a company is more responsible than the individual for happiness at work. Millenials report 64%, Gen X reports 51$ and Baby Boomers report 39%.

Thriving should be a core business strategy. How can you make your company stand out? Start by  measuring wellbeing to:

  • Showcase your commitment to wellbeing
  • Gain actionable wellbeing insights
  • Make meaningful changes to support better work for all

To start taking advantage of Indeed’s Tech Network, employers can contact their dedicated account executive and client success specialist teams. Indeed account teams partner closely with their clients to share best practices for using Tech Network and maximise real-time insights. 


Indeed conducted a national US survey with Censuswide of 1,009 employers involved in HR, including hiring managers and tech recruiters. Responses were gathered from 27 October to 1 November 2016.

Between 31 October and 18 November 2022, Indeed partnered with SKIM to conduct an online quantitative survey with 316 HR leaders across multiple industries who were involved in hiring and retaining tech talent for enterprise-sized companies (1,000+ employees). 

Additionally, from 14 March 5 April 2023, Indeed conducted an online quantitative survey of 1,059 US workers aged 18 – 65 who currently work in a tech role such as tech support, data/IT analyst or software engineer/developer or have been laid off from such a role in the past year.


1SimilarWeb, Average Total Monthly Visits, 2022

2Indeed data (UK)