What is ChatGPT and why is it useful?

First, let’s briefly cover what ChatGPT is, and how it can potentially be useful to your business. ChatGPT is an AI tool which allows you to generate text in response to a prompt (such as a phrase or command). It gains the information it provides by scraping websites with content relevant to your prompt and responds with text that is more often than not accessible and grammatically sound. 

The good thing about ChatGPT-generated text is that you can always edit the information it provides so that it’s more accurate, or just to give it more of a human touch. ChatGPT is a worthwhile addition to your marketing team’s skillset, providing you with fresh angles on a project and helping you to discover new selling points in your products (and how they stack up against your competitors).

ChatGPT is an extremely useful tool for business professionals who are looking to create relevant copy for their website, or marketing campaigns. If you’ve not used ChatGPT or a similar AI tool in order to generate text, this guide may help to provide you with some ideas. It may also be helpful if you’re looking for additional inspiration or tips for relevant ChatGPT prompts. 

1. Creating promotional emails

While most promotional emails might feel generic to a customer, you can use ChatGPT to create more personal emails that speak directly to them. You can use generated text to address your customers by name, as well as refer to any products or topics that you know that they are interested in. Prompts can even be used to create text that tailors solutions that appeal to particular customer demographics.  Here are a few examples of prompts you can use:

• ‘Correct this email to appeal to social media marketers [insert email]’
• ‘Write a personalised email to our customers promoting our upcoming webinar on the topic of [insert topic]’
• ‘Create three different email subject lines to promote the upcoming webinar on the topic of [insert topic]’

2. Optimising text for SEO

You can use ChatGPT prompts in order to optimise text for SEO. You can use prompts to help locate the top keywords on a particular topic, including additional information such as their search volume, how competitive they are and any other related keywords. Here are some examples of how this can be done:

• ‘Generate a list of keywords for an SEO campaign related to our latest product launch’
• ‘Write a compelling introduction to a post about our [insert product]. Include the following keywords |insert keywords]’

3. Optimise text for readability

You can optimise text for readability as well as SEO. Readability is crucial, as your customers are only likely to be skim-reading through your content. Breaking it down into more manageable chunks helps to hold their attention. 

This also helps to generate conversions for your site. ChatGPT may be able to describe your products in fresh and exciting ways that are more appealing to your customers, in ways that you previously hadn’t imagined. 

4. Generate call-to-action text

Call-to-action (or CTA) text encourages your customers through their journey, pushing them onto the next step in the process. 

Having enticing CTAs means that your customers are more likely to click through. But there’s an art to writing them: not every customer will be willing to sign up for a newsletter straight away or sign up for a subscription service without encouragement. Here are a few examples of prompts to use:

• ‘Create a call to action for signing up for a newsletter about [product]’
• ‘Call to action for purchasing a [product]’
• ‘Call to action for product discount’

5. Using ChatGPT to help generate solutions to customer queries

While some of your customers may have unique questions to ask about your product, chances are that most will have similar questions. You can use prompts to help prepare responses well in advance to your customer’s questions. 

These solutions potentially save you time and money while designing a frequently asked questions (FAQ) page. It also means that each time you need to respond to a customer email, you can use pre-generated text which is relevant to their specific question.

This means that you don’t have to write it from scratch each time, saving your customer support team time while responding to emails. This is also particularly useful for small businesses that don’t have a designated customer support team – it frees up your time for other, more important tasks. Consider prompts such as:

• ‘Provide a step-by-step guide to logging into an account’
• ‘How to remove a SIM card from a phone’
• ‘How to install an app from an app store’

6. Creating content outlines for your copywriters

Written content is a great way to introduce your customers to the key concepts that make up your company brand. As shoppers become more discerning in the choices they make, educating them about your product is a good way to help them find the right options for them. They can also help provide some background about your goals as a company. 

You may not want to use ChatGPT to generate all of your content from scratch. This might be so if you’ve got a particularly unique brand voice, and you have a team of copywriters who’ve honed this style. 

Fortunately, you can still use ChatGPT to create content outlines for your copywriters or marketers to work with. You can use generated text in order to create writer briefs, discover key points for blog posts or informative guides. Businesses can also use ChatGPT to create scripts for podcasts, or YouTube videos that promote your business. Here are some prompts which might help you to create content outlines:

• ‘Create a content outline for a YouTube video about [product]’
• ‘Creative brief for an article about [topic]’
• ‘Blog post about new trends in [topic]’

7. Social media posts

When you are writing content for social media posts, you usually only have a limited number of characters to work with. What’s more, they need to be immediate, to present information to your customers directly, and often in a fun, entertaining way. Most importantly, they need to reflect the brand voice that you use across all of your online platforms. You could use a prompt such as:

• ‘Create text for a [social media app] post about [product]’

8. Segmenting your customer base

Another great use of ChatGPT prompts is that they can help you to better segment your customer base into relevant demographics. In order to find out more about your target audience, including their wants and needs, you can tailor prompts to answer questions you have about them. 

Using any information you currently have on your customers (bearing in mind compliance with data privacy regulations), you can ask ChatGPT to provide you with additional data points that help you to develop a more complete picture of them. This could also help you find additional customer segments, or smaller niches of customers that are worth tapping into. 

In order to generate useful text from prompts, consider what attributes or qualities your customer base has. You can also use it to gain more insight into competitors, particularly global brands. 

Prompts can also tell you how customers research different products, such as comparison sites. Some prompts you can use to uncover this information include:

• ‘What demographic is the biggest user of [company]?’
• ‘What tools do [customer demographic] like the most?’
• ‘Demographic breakdown of e.g. consumer electronics shoppers.’

9. Working out top trends in your industry

You can also use ChatGPT prompts to find out the latest trends in your industry. This is good for keeping ahead of the curve and making sure that you don’t fall behind your competitors. For instance, you might use a prompt such as:

• ‘What are the top trends in the [product] industry in 2023?’

ChatGPT will provide you with the most up-to-date information it has available. You may still need to follow this up with your own additional research. Therefore, it can be used as a tool for inspiration. You could also use ChatGPT to find out new e-learning trends.

ChatGPT is a versatile tool for businesses that are looking to create written content, but it can also double up as a useful research tool as well. Just remember it’s a good idea to proofread any suggestions the AI tool makes and consider it as an aid for your marketing team rather than a replacement. By using ChatGPT, you might be able to streamline your marketing strategy processes better, freeing up valuable time.