Make sure your job description has what jobseekers are looking for

At Indeed, we analyse trends to learn what most jobseekers are looking for when searching for their next job. Jobseekers look for specific details when deciding if they’re a mutual fit for your role. The most important information that’s usually included for any job on Indeed is:

• Salary range
• Benefits
• Shift
• Location/area: What part of town is this in? What is my drive or commute?
• Required qualifications:
• What type of job you’re hiring people for: full-time or part-time

When adding these details to your job description, make sure it’s easy to scan. The typical jobseeker is scanning jobs on Indeed during their lunch break or commute. You want to capture their attention quickly

This includes:

• Listing qualifications as easily consumed bullets.
• Avoiding large blocks of text.
• Being responsive.

When you respond to jobseekers, you can receive a responsive employer badge, which is immediately visible to jobseekers when searching.   

Don’t forget a descriptive job title

Job titles are key to making sure your role is compelling to jobseekers searching for a role that suits their needs. A tip we often tell employers is to think like a jobseeker. Jobseekers search for jobs by entering text in the ‘what’ and ‘where’ fields on Indeed. When they enter the ‘what’ (the job they’re interested in), we prefill industry-standard terms and terms with the most job posts, so we will always prioritise something like ‘sandwich maker’ over ‘sandwich artist’. Make sure your job description includes the right terms.

Get better visibility by sponsoring your job

By sponsoring your job, your job appears more in search results, and you get better visibility amongst jobseekers. As your role is shown more often, you’re more likely to increase the number of applicants you receive.

Choosing to opt out means your job will fall back in search results over time.  

If you’re currently sponsoring your job and still not getting the number of applicants you need, consider increasing your budget to the recommended level and reviewing the tips above.

Proactively search for the right candidates with Indeed Smart Sourcing

If you’re still unhappy with the number of applicants you’ve received, you can also contact jobseekers directly.

Search our constantly updated Indeed Smart Sourcing database for candidates with the skills and qualifications you’re looking for. Learn how to use Indeed Smart Sourcing.