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5 steps to connect with high-quality candidates on Indeed

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It can be hard to find quality candidates. In fact, according to an Indeed survey, 52% of employers cite poor candidate quality as a top barrier to hiring.[1] As a matching and hiring platform with over 55.9 million monthly unique visitors,[2] Indeed has not only the reach but also the tools and features you need to find quality candidates for nearly every job type and experience level.

We use the information you share as part of your job description to search the millions of job seeker resumes on Indeed to show you candidates matching your job criteria.

So how do you ensure you find the candidates you’re looking for on Indeed? Below, we’ll cover how to get quality candidates on Indeed and preferences so you can receive matched candidates.

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1. Write a great job description

Getting high-quality candidates starts with your job description. By providing detailed information about the job upfront, you can help job seekers self-assess their fit for the role and filter out mismatched applicants, saving both you and the applicants time and effort. 

When done right, job descriptions go beyond just setting expectations. They can act as a powerful way to attract candidates, offering a glimpse into your company culture, values, and opportunities. That’s why it’s important to include the key information job seekers are actually looking for in job descriptions, such as job type (e.g. full-time, part-time, contract), shift information, key qualification requirements, and benefits/perks.

Take a look at our article on How to Write a Job Description for more information. You can also use our job description builder, a tool that generates sample job descriptions by role title for you to customise.

2. Include compensation details

When you post your job on Indeed, you’ll be prompted to add salary  information. Jobs with competitive salaries posted directly on Indeed are 19% more likely to report hiring a candidate by day seven[4] than those that do not, so it’s important to consider providing this information – 90% of new jobs posted directly on Indeed already have it.[5]

Many jobseekers have choices in today’s job market, so high-quality candidates may choose not to apply for a job if they’re unsure about whether or not it aligns with their salary expectations. By including clear details about salary or compensation packages, you’re not only being transparent but also grabbing the attention of quality candidates who are interested in and aligned with your offering.

When posting your job, we’ll estimate the pay range based on third-party submissions to Indeed, but you can make adjustments if needed. Indeed may also offer smart compensation recommendations to increase the chance of you receiving more applicants. This recommendation is based on an analysis of jobs in your location posted on Indeed in the last 12 months. Read our article on What is Competitive Pay to learn more.

3. Add screener questions and deal-breakers

Screener questions on Indeed can help you filter and identify candidates who meet specific criteria or possess certain qualifications necessary for the role – e.g. Do you have a valid [licence/certification]? This helps streamline the candidate selection process by allowing you to focus your attention on the candidates you find are the most qualified, saving time and effort in the early stages of recruitment.

We recommend adding 3–5 screener questions to help you filter applicants. Select from Indeed’s pre-made screener questions, or create your own to help you determine if it’s a mutual fit up front. You can ask any question that helps you figure out who is a great potential candidate.

4. Select relevant skills assessments

Another way to quickly find people with the skills you need is by including Indeed Assessments with your job postings. These ready-to-use assessments are a practical way to help verify the skills and knowledge listed on the candidate’s application and determine if they have the skills required to succeed in the role. When you post your job, click Skills tests under Browse qualifications to add an assessment.

Since all applicants take the same assessment for a given job opening (if they choose to take it), you can objectively see how applicants perform in relation to each other. You can then filter and screen candidates based on their scores.

5. Invite candidates to apply

Indeed Smart Sourcing helps you create a shortlist of candidates who match your job criteria across a variety of industries, skills and education. With over 245M+ monthly Unique Visitors, Indeed helps you find people with the skills and experience you need. When you see someone who might be a fit, you can invite them to apply.

When you sign up for Indeed Smart Sourcing, you’ll get more opportunities to receive quality candidates and immediate access to quality matched candidates. 

  1. Indeed UK Employer Survey, March 2023 (n=600)
  2. Indeed data (UK)
  3. Indeed data (UK)
  4. Indeed data (UK)
  5. Indeed data (UK)
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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.