Why is it important to optimise a ChatGPT job description?

AI can create job descriptions at remarkable speed. However, this content often requires some refinement before it’s ready for publication. Before hitting the publish button, take the time to optimise and humanise the content.

Humanising your job description will make it stand out from content that reads as if it were written by a robot. This involves incorporating your brand’s voice and adjusting sentence structure to reflect natural human language. Aim to personalise the text so it accurately conveys your company’s needs, culture and requirements.

Of course, optimisation involves more than just humanising the content. You also need to ensure your AI-written job description is grammatically correct and contextually appropriate. Generally, content generated by artificial intelligence is grammatically sound, but you may need to incorporate your company’s tone and voice. A key point to remember is that AI cannot fully consider context when generating job descriptions, so you’ll need to manage that aspect manually.

With Indeed’s AI Job Description Generator, once you’ve answered a series of prompts, a draft job description is automatically created. You can post it as is or edit it in any way before publishing. To get started, log in to, or sign up for, an Indeed account and click ‘Post a job’.

8 steps to optimise a ChatGPT job description

A good way to view the optimisation process is to treat your ChatGPT job description as a first draft. It’s not necessarily poor writing, but it may benefit from some polishing before you publish it. This refinement can be achieved using the seven simple but effective steps outlined below.

1. Check for grammatical errors

You can check for grammatical errors manually or by using editing software. Grammarly is a popular option, offering a reasonably comprehensive free version as well as a paid version with more in-depth features.

If you choose to check grammar, spelling, sentence structure and flow manually, it helps to be aware of some of the most common mistakes made by humans. Since artificial intelligence acquires its ‘intelligence’ from human writing, some of these errors may also appear.

Grammar mistakes to look out for include:

• Simple spelling errors
• Incorrect word usage (for example, using ‘peace’ instead of ‘piece’)
• Unnecessary commas
• Inconsistent use of the Oxford comma
• Unclear pronouns
• Incorrect or missing capitalisation
• Choppy sentence structure
• Incomplete sentences
• Run-on sentences

2. Insert your brand’s voice

Remember that your job description is likely a candidate’s first impression of your company. What do you want them to take from that initial impression? Incorporating your brand’s voice can leave a positive, lasting impression on potential job candidates. If your brand is cheerful and upbeat, you might use exclamation marks and a lively tone. If your company is serious, professional, and authoritative, adopt a more straightforward approach in your job description.

3. Write for your target audience

The main drawback of AI content generators is that they can’t take context into account. Instead, AI-generated content is written for a generic audience, which may not always be suitable for your target audience. Of course, this may not be a deal-breaker when producing job descriptions, as much of the content is presented in bullet points or consists of straightforward information where context is less critical.

However, it’s vital to remember the key point mentioned earlier: your job description is often a candidate’s first interaction with your company. You can create a stronger and more memorable first impression by tailoring your description to speak directly to your target audience of relevant job candidates.

4. Eradicate unnecessary bulk

AI-generated content can often be longer than necessary. When writing job descriptions, it is best to keep the text concise and include detail only where it truly adds value.

To remove unnecessary information in your AI-generated job description:

• Remove any repetitive sentences
• Shorten sentences wherever possible
• Use contractions where appropriate
• Ask yourself whether the information is genuinely required

It’s perfectly fine if your job description ends up being reduced by a quarter or even by half once the excess content is trimmed away. Job descriptions should be scannable, prioritising clarity and quality over sheer word count.

5. Add details where needed

While you should avoid repetition, it’s important to include enough detail for candidates to assess whether the role is a good fit for them. Check that your AI-generated job description answers the following questions:

• What are the education, skill and experience requirements for the position?
• What tasks will the employee be expected to carry out?
• What do potential candidates need to know about your company’s culture and mission?
• What key qualities should the ideal candidate possess?
• Is there a set work schedule, or can your company offer flexibility?

6. Read your job description aloud

Writing with natural speech in mind is an effective technique when creating job descriptions. A simple way to optimise a ChatGPT job description for natural human speech patterns is to read it aloud. If you stumble over any sentences or phrases, adjust them so they more clearly reflect how you would speak.

7. Get a second set of eyes before publishing

Remember to get a second opinion before publishing content. If someone is available to read over your job description before you post it, make use of that opportunity. Often, our eyes read what we meant to write instead of what was written. Another person won’t have that issue and may catch minor errors you overlooked when improving your ChatGPT job description.

8. Provide clear instructions to ChatGPT for better results

When working with ChatGPT and other AI tools, specificity is essential. Simply asking the tool to generate a job description for any position is likely to produce a generic, and possibly inaccurate, response. If you have a clear idea of the job title and responsibilities, you can make better use of ChatGPT by giving precise instructions. For example:

‘Generate a job description for a social media marketing manager. Key responsibilities include:

• Develop, implement and manage the social media strategy
• Manage and oversee social media content
• Monitor SEO and user engagement and suggest content optimisations
• Measure the success of social media campaigns

If certain details of the job description are unclear, you can also use ChatGPT’s output as inspiration. For instance, you might ask ChatGPT to list the key responsibilities of a social media manager and then build on that.