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Account Executive Interview Questions

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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Whether you are preparing to interview a candidate or applying for a job, review our list of top Account Executive interview questions and answers.

  1. How do you measure your success as anaccount executive? See answer
  2. What have you done to enhance your marketing knowledge in the last year? See answer
  3. How many clients did you manage at one time at your last company? See answer
  4. Describe your ideal day in the role of an account executive. See answer
  5. What did you do to onboard new clients? See answer
  6. What one skill helps you the most as an accountexecutive? See answer
  7. How do you retain clients? See answer
  8. How do you decide whether to take on a client or not? See answer
  9. What would you do if we were not on track to hit our monthly target? See answer
  10. Can you sell me this pen? See answer
  11. What do you think makes a good account executive? See answer
  12. What do you do to find new clients? See answer
  13. Have you ever lost a client? Was there anything you could have done to retain them? See answer
  14. Tell me about your most difficult sale and how you handled it. See answer
  15. Did you have any difficult clients? What did you do to putthem at ease?
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Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

15 Account Executive Interview Questions and Answers

How do you measure your success as anaccount executive?

The aim of this question is to understand what goals the candidate needs to reach to feel they have been successful in their duties. It is also a good way to see if they measure success in the same way as your company. What to look for in an answer:

  • If the candidate's measure of success matches up with yours
  • Whether they set attainable goals
  • If their measure of success can aid your team

Example:

"I measure my success as an account executive based on the number of clients I onboard and retain every month. A business cannot succeed without clients, and it is my responsibility to ensure we have a strong roster."

What have you done to enhance your marketing knowledge in the last year?

The aim of this question is to determine whether the candidate actively looks to improve their skill set and knowledge of marketing. What to look for in a successful answer:

  • Whether the candidate has improved in the last year
  • If the candidate has the necessary marketing knowledge
  • Whether the candidate takes initiative to improve their skill set

Example:

"In the last year, I received a digital marketing certificate from the Canadian Marketing Association. I took this online certificate course in my free time to help improve my knowledge of digital marketing. It taught me more about e-mail marketing and how to use it to onboard new clients. I then successfully applied this knowledge in my last position to onboard five new clients in a month."

How many clients did you manage at one time at your last company?

The goal of this question is to determine the candidate's experience in terms of the number of clients they managed. If your client base is bigger than the candidate is used to, they may struggle in the position. What to look for in an answer:

  • An estimate on how many clients the candidate previously managed
  • Whether they are willing to take on more clients
  • Whether your company has a large enough client base

Example:

"With my past employer, I managed five long-term clients and a handful of short-term ones as well. I have great time-management skills so I would be happy to take on more clients."

Describe your ideal day in the role of an account executive.

The goal of this question is to get an understanding of what the candidate did in their previous position and what they hope to do in this position to see if it matches up with your day-to-day expectations. What to look for in an answer:

  • If the candidate expects too much or too little
  • Whether their expectations suit the role
  • Whether they offer activities that could benefit your company

Example:

"I like to start my day by checking my e-mails and calls from new and prospective clients. This helps me determine my priorities for the day. I will start by addressing current clients to ensure we meet all of their needs before looking at obtaining new clients. I will then look for new clients, preferably through social media like LinkedIn, and reach out to a few prospects. My ideal day would end with me landing a new client or two."

What did you do to onboard new clients?

The goal of this question is to see how your candidate approaches theessential task of onboarding new clients. What to look for in an answer:

  • New ways to onboard clients
  • Whether the candidate uses methods that have not been successful for your company
  • An understanding of the importance of being able to onboard new clients

Example:

"In my previous position, I created an onboarding template that I would fill in for every client. Proposals should be unique to every client, but having a template helped me streamline the process and ensure I wasn't missing anything important. I would use the template to create e-mails and as a checklist in a call with prospective clientsduring the onboarding process."

Did you have any difficult clients? What did you do toput them at ease?

The goal of this question is to gauge the candidate's problem-solving skills. Every accountexecutive likely has experience with a difficult client, but what's important is how they dealt with it. What to look for in an answer:

  • Is the candidate overly negative about their past experience?
  • Good problem-solving abilities
  • Strong communication skills

Example:

"I have had to deal with one or two difficult clients in the past that weren't completely happy with our service. Whenever I receive a complaint or a client tells me they aren't happy, I try to address it right away by asking what I can do to improve the situation. With this particular client, they weren't happy with how frequently we were contacting them, so we came up with a new communication plan together."

What one skill helps you the most as an accountexecutive?

The goal of this question is to see what skills the candidate deems important for their position and gauge whether they have those skills. What to look for in an answer:

  • Whether the candidate's skills match your needs
  • Understanding of the position
  • Whether you agree on the most important skill necessary for the role

Example:

"The one skill that helps me the most as an account executive is communication. A big part of my job is ensuring that clients are happy by meeting their needs, which I can't do without opening up a line of communication with them. Similarly, strong communication skills help me onboard new clients as well."

How do you retain clients?

The goal of this question is to determine whether the candidate can help your company retain clients. What to look for in an answer:

  • An understanding of this vital role as an account executive
  • Strong communication/interpersonalskills to retain clients
  • Good ideas for client retention

Example:

"The most important thing to remember is that every client has different needs, so to retain them, I have to find out what their unique needs are first. For example, some clients want constant communication while some prefer infrequent updates. By taking detailed notes on every client and ensuring we keep up with the needs of each, I can retain most clients."

How do you decide whether to take on a client or not?

The goal of this question is to determine whether the candidate has sound decision-making skills. What to look for in an answer:

  • Good logic for whether to onboard a client
  • Strong independent decision-making skills
  • Ability to onboard new clients

Example:

"Before onboarding any clients, I gauge whether the relationship would be beneficial to both parties. I believe in quality over quantity, so I don't onboard clients just for the sake of having a bigger roster. I will only onboard clients to whom I believe we can provide value."

What would you do if we were not on track to hit our monthly target?

The goal of this question is to determine whether the candidate understands sales targets and how to meet them. What to look for in an answer:

  • Understanding of sales goals
  • New ideas on how to meet targets
  • Willingness to go above and beyond to meet targets

Example:

"If we were not on track to hit our monthly target, I would switch my focus to onboarding new clients. Obtaining one or two additional clients can make a huge difference in reaching targets, so I would start cold calling or e-mailing potential clients. It is a time-consuming method, but can be very successful."

Can you sell me this pen?

The goal of this question is to see firsthand what the candidate's sales tactics are. What to look for in an answer:

  • Comfort in selling anything on the spot
  • Knowledge of successful sales tactics
  • Experience in sales

Example:

"Sales tactics will vary depending on the candidate. But, they should try to sell you the object by telling you what value it will add to your life or business."

What do you think makes a good account executive?

The goal of this question is to gauge the candidate's understanding of the role and see whether they have the relevant skills. What to look for in an answer:

  • Understanding of the role and how to be successful in it
  • Whether the candidate's skillsetmatches your needs
  • Strong interpersonal and communication skills

Example:

"I think a good account executive is someone who can build and maintain relationships. Onboarding and retaining clients is the biggest part of my job, and I can only do so by creating new relationships and nurturing the ones I have with existing clients. If I neglect a client, they may choose to look elsewhere for assistance, soit's important that an account executive has strong interpersonal skills."

What do you do to find new clients?

The goal of this question is to gauge the candidate's understanding of onboarding new clients and whether they bring new ideas to the table. What to look for in an answer:

  • New customer onboarding techniques
  • Understanding of the importance of client onboarding
  • Experience with onboarding new clients

Example:

"I find new clients on social media platforms, such as LinkedIn. Social media is a great way to interact with people you already know and to meet new people. I have also used word of mouth and networking as effective ways to find new clients."

Have you ever lost a client? Was there anything you could have done to retain them?

The goal of this question is to determine the candidate's problem-solving and conflict-resolution skills. What to look for in an answer:

  • Strong problem-solving skills
  • Ability to resolve conflict independently
  • Experience with client retention

Example:

"Unfortunately, I have lost a few clients in my career. Sometimes, clients outgrow my services and need to end their contracts. The few times this has happened, clients were adamant that there was nothing I could do to retain them."

Tell me about your most difficult sale and how you handled it.

The goal of this question is to learn more about the candidate's sales tactics. What to look for in an answer:

  • Experience with difficult sales
  • Strong problem-solving skills
  • The ability to work well under pressure

Example:

"My toughest sale was a client who was offering the biggest contract our company had seen to date. As it was so significant, it took weeks to convince the client of the value we would bring to the table. I kept up constant communication to show the client how committed we were. And, in the end, we secured the contract."

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