Resources
Post a Job
 Special offer 

Jumpstart your hiring with a £100 credit to sponsor your first job.*

Sponsored Jobs posted directly on Indeed are 65% more likely to report a hire than non-sponsored jobs**
  • Visibility for hard-to-fill roles through branding and urgently hiring
  • Instantly source candidates through matching to expedite your hiring
  • Access skilled candidates to cut down on mismatched hires
*The £100 Sponsored Job credit offer is only available for new accounts in the UK that post a job and expires one year after account creation. Upon expiration of the credit, users are charged based on Sponsored Job budget. Terms, conditions and quality standards apply **Indeed data, United Kingdom, Q2 2024

Marketing Assistant Interview Questions

Edited by Indeed Employer Content Team
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

Whether you are preparing to interview a candidate or applying for a job, review our list of top Marketing Assistant interview questions and answers.

  1. What experience do you have regarding online marketing? See answer
  2. What ideas do you have for marketing and promoting a new product? See answer
  3. How do you collect and respond to customer feedback? See answer
  4. How do you handle deadlines or work under pressure? See answer
  5. What do you find challenging about the marketing assistant role? See answer
  6. What makes a good marketing assistant? See answer
  7. Is offline marketing relevant and profitable in today’s market? See answer
  8. Can you describe the company’s customer base? See answer
  9. What qualifies you for the marketing assistant role at our company? See answer
  10. How is your team structured and what tasks do they perform? See answer
  11. Which estimation methods do you use in marketing campaigns? See answer
  12. What makes an efficient and successful marketing campaign?
  13. How do you respond to criticism from your colleagues and superiors?
  14. Between technical marketing and content marketing, which do you prefer? Why?
  15. Describe your previous marketing roles. 
Show more questions Show fewer questions

Ready to get started?

Post a job

Ready to get started?

Post a job
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

15 Marketing Assistant Interview Questions and Answers

What experience do you have regarding online marketing?

Having an online presence provides businesses with the opportunity to reach a larger audience using targeted marketing. Familiarity with search engine optimisation (SEO) may provide an increase in traffic to websites and web pages. This question seeks to inform you of the amount of knowledge the interviewee has regarding current technology and how to use it. The candidate's answer can show:

  • Knowledge about current technology
  • Familiarity with SEO
  • Computer literacy

Example:

“In my previous job, I integrated SEO into the company's website. The enhanced website saw an increase of about 20% to its online traffic within the first week of the upgrade. Combined with the advertisements done on the company's social media account, sales for the company's products improved by 30%.”

What makes an efficient and successful marketing campaign?

This question can help you understand which metric the interviewee uses to judge the success of a marketing campaign. From this metric, you can gain insight into where the interviewee's priorities lie. For example, sales and increased engagement about a brand are ways to measure the efficiency of a marketing campaign. What to look for in an answer:

  • An understanding of marketing concepts
  • Critical thinking skills
  • Examples of past successes

Example:

“The success of a marketing campaign varies depending on the goals set by upper management. This may include increased sales for a certain product or the successful promotion of a new product. However, brand recognition always remains a top priority in every campaign I create.”

What ideas do you have for marketing and promoting a new product?

One of the primary roles of a marketing assistant is analyzing advertising needs and developing appropriate advertising and marketing plans. A prospective candidate may need to develop ideas for new products. The answer may show that the applicant possesses a broad and creative mind with a passion for the marketing field. What to look for in an answer:

  • Willingness to experiment with new ideas
  • Creativity
  • Ability to learn new marketing techniques and practises

Example:

“In recent years, there has been an increase in the number of social media users, especially those with a huge following. I'd approach some of these influential users with a partnership deal. The influential users would then market the new product to their audience on our behalf, generating increased brand awareness.”

How do you respond to criticism and feedback from both colleagues and your superiors?

This question can help you assess the candidate's ability to learn from constructive criticism. While working in a team, conflicts can arise from colleagues or the marketing manager. A strong applicant can adjust and learn from feedback. What to look for in their response:

  • Problem-solving skills
  • Objectivity
  • An inclination toward individual growth

Example:

“In a team, I receive input regarding work I've done. I welcome ideas from different sources, as they enable me to improve my weaknesses and my work. When receiving critical feedback, I try to internalize the areas I need to improve on and better them. Ultimately, feedback allows me to grow in the marketing field.”

Between technical marketing and content marketing, which one do you prefer? Why?

This question assesses the applicant's technical knowledge and the type of content they prefer. Technical marketing focuses on a product's key features and is designed to appeal to a knowledgeable audience. Content marketing focuses on the creation and publication of content. Look for the following in a candidate's answer:

  • Technical knowledge
  • Their preferred content
  • Experience in content creation

Example:

“I'm more comfortable working in the content marketing field, as it lets me reach a broader audience because the promotional content isn't restricted to a certain demographic. I'm also better suited to this field, as I can use my skills, such as creativity, to their full extent.”

How do you collect and respond to customer feedback?

This question tests the candidate's knowledge about practical techniques for gaining customer feedback. Analyzing and extracting relevant information is a valuable skill for marketing assistants. The best way to measure the effectiveness of a brand's promotional campaign is through customer feedback. A marketing assistant handles and mediates any negative feedback that they receive regarding a product. What an appropriate answer can include:

  • Conflict resolution skills
  • Knowledge of techniques for gaining customer feedback
  • Creative and critical thinking skills

Example:

“One of the popular and useful methods of getting customer feedback is through social media. Social media has a vast audience that provides a variety of assessments on a product. From the comments, I'm able to analyse how well customers react to a product. Regarding negative feedback, I usually encourage the party to meet with us for a face-to-face interaction to address their concerns. From those concerns, I make worthwhile adjustments to the product's marketing.”

How do you handle deadlines or work under pressure?

Occasionally, a product manager might provide a marketing assistant with several marketing campaigns for various products, all with a strict deadline. A strong candidate may have to work under constant pressure and adhere to these deadlines. This question helps judge the candidate's ability to handle stress while still producing impressive marketing campaigns. A suitable answer can convey:

  • Ability to work under pressure
  • Time management skills
  • organisational skills

Example:

“I understand my job might require me to stay late or come in early to meet a deadline. In my previous position, the product manager presented our team with a new product that none of us had experience working on, so it required extensive research. We also had to prepare analysis and promotional material for the product before the launch date. This meant I had to extend my working hours, which eventually led to good sales numbers.”

What do you find challenging about the marketing assistant role?

This question enables you to understand how a candidate will handle challenges and their understanding of the marketing assistant role. The applicant can provide some ways that they use to circumvent issues that may arise while working as a marketing assistant. An excellent answer may show:

  • Creative thinking skills when dealing with challenges
  • An understanding of their duties
  • Honesty

Example:

“A challenge I've encountered was difficulty in generating traffic or interest in a product. This occurred because of a low level of satisfaction with the product. To remedy this, I used new techniques to get attention and improve the branding of the product.”

What makes a good marketing assistant?

This question highlights the strengths and weaknesses of the applicant. You can then use this knowledge to judge whether the applicant can fill the role at the company. What to look for in the answer:

  • Honesty
  • Objectivity
  • Thorough understanding of the role

Example:

“A good marketing assistant should be able to strengthen the overall marketing team and company. They can also generate value for the company while increasing brand awareness of the assigned product. A good marketing assistant should learn new material to augment their skills while also being creative and responsive to criticism. Possessing superb communication skills is also an important requirement.”

Is offline marketing relevant and profitable in today’s market?

This question enables you to learn about the applicant's knowledge of current trends regarding media usage and their understanding of statistics and how to extract valuable data from statistics. The applicant's answer may highlight:

  • The current marketing trends
  • Knowledge in the application of statistics
  • How to use media for marketing

Example:

“Despite the prevalence of online media, traditional media, or offline media, is still valuable in reaching a broader audience. While working on marketing campaigns, I still use advertising in newspapers, on television channels, and occasionally on the radio. This form of advertising increases brand awareness, so I consider it premature to rule out such a dominant marketing tool.”

Can you describe the company’s customer base?

This question gauges the amount of knowledge the candidate has regarding the field and the company. A strong candidate knows about the type of audience they're marketing to, as it helps them make effective and successful marketing campaigns. Answers that contain a current analysis of the company's market prove the candidate's willingness to learn about new trends. What to look for in an answer:

  • Knowledge about the marketing field and the company
  • Deep analysis of the market
  • Ability to learn more about the field

Example:

“The primary demographic of your company is middle to older adults, ranging from 30 to 65 years of age across all genders. To satisfy such a demographic, it may be better to use fact-based marketing. I prefer fact-based marketing, as the demographic highly favours utility and function over presentability.”

What qualifies you for the marketing assistant role at our company?

This question checks for the educational qualifications and certifications of the prospective applicant. The capabilities come as university degrees, diplomas, and equivalent certifications. What to look for in a candidate's answer:

  • Valid education certifications
  • A certain amount of training as a marketing assistant
  • Various skills they gained that may prepare them for the marketing assistant role 

Example:

“I have a bachelor's degree in marketing from the University of Bluepeg. I've also taken courses in financial accounting and analytical statistics to make sense of statistical data. I have certifications in copywriting and sales.”

How is your team structured and what tasks do they perform?

A marketing team headed by a marketing manager works on various marketing campaigns. Each team member completes a specific assigned task that ultimately enables the entire team to work together. The candidate is the second in charge and manages the team while ensuring all tasks are done. The candidate's answer may express:

  • Leadership skills
  • organisational skills
  • Critical thinking skills

Example:

“I delegate tasks to various team members depending on their profession. For example, given a team of four members, one of members will research the product and its competitors. Two of the members will interpret the research and generate marketing strategies. The remaining team members will then implement one or more strategies after consultation with the project manager.”

Describe your previous marketing roles.

This question provides the applicant with an opportunity to share their working experience in various companies. From experience, you'll get to judge the amount of value and knowledge that an applicant is bringing to your company. The candidate's answer may suggest:

  • Previous working experience
  • The applicant's value
  • Skills gained from earlier roles

Example:

“I've been an employee of Digital Concepts for over five years, where I successfully led the launch and promotion of the company's product. The promotion of the product was a major success and a valuable learning experience. I got to use new techniques and lead my team unsupervised. Before then, I was an intern at the same company for approximately one year.”

Which estimation methods do you use in marketing campaigns?

This question will help you assess the candidate's estimation skills, especially when dealing with complex tasks and teams. A candidate may be conversant with several estimation methodologies to choose and apply the best one for a particular project. Look for a candidate's answer that suggests:

  • Critical thinking skills
  • organisational skills
  • Knowledge of various estimation methods

Example:

“I've always favoured expert judgment, as it minimizes the time spent on estimating how long a task or project will take. However, I've also used the analogous estimation technique, especially when working on a task that's similar to a previous one.”

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

Ready to get started?

Post a job

Explore Interview Questions by Title

No search results found

    Related articles

    How to conduct a job interview
    Read article
    Best practices for virtual interviews
    Read article
    How to write a candidate rejection email
    Read article