"I focus on keeping the backlog clear and prioritised. While working on a software development product, I ensured it remained manageable by setting realistic customer expectations, sharing regular updates with cross-functional teams and stakeholders, and making sure the main features were delivered on time."

"As part of an Agile strategy, I use values-based prioritisation to ensure the product responds effectively to market demands, stakeholder input and customer needs. This often means responding quickly to changes in the features customers value most, as well as fixing bugs and addressing feedback from different teams on the project."

"My customer service management product was designed to respond to a lack of personalisation in customer support. I worked with the marketing team to research what made experiences more authentic for users and developed AI chatbots that responded 24/7 to customer concerns, using a reassuring tone of voice refined by our teams. I built a convincing vision statement around the feature, describing how it differentiated us from competitors and demonstrated the long-term value it delivered."

"Firstly, I generate product goals. Then, I identify which initiatives need to be prioritised, and the timelines they need to be on. Then, I communicate this with the teams involved and our stakeholders."

"A Minimum Viable Product (MVP) is the most basic version of the product you can sell to customers, without any waste or risk. This involves identifying what core features customers and stakeholders really want, testing how the market reacts to them first before fully completing the product. By validating your hypotheses about what features customers want with real-world data, you can more quickly and competitively release your product onto the market."

"To communicate product vision, I create a slide deck with a vision statement quickly and clearly addressing how our product responds to consumer pain points. I also use visuals to demonstrate a mock example of the product or provide a quick product demo supplied to me by the developer team. In the deck presentation, I also demonstrate the different user profiles and audiences that our product addresses."

"Teamwork and communication are essential to cross-functional collaboration. I make sure that everyone is using the same project management software to keep track of the product's development status, as well as the workflow order. For example, I make sure that UI/UX and marketing materials are all reviewed carefully by tech teams before being released."

"I collaborate with my data analysts to set product performance metrics by identifying metrics that align with my business goal. These could be increasing user engagement or improving conversion rates. Then, we hold a meeting to analyse the data we have collected, identifying key trends and potential challenges to product performance on the market."

"When testing our software solution, stakeholders identified issues with the UI, which meant they couldn't easily access certain product features. Firstly, I thanked them for their feedback, took notes and made sure to report this to the entire team. Our tech and UI teams then responded using the Agile method to develop a solution quickly to address stakeholder concerns."

"Firstly, I identify how much of a priority the bug fix is, such as whether it interferes with the product's features. Then, I communicate with developers to ensure it fits into their work schedule and where it fits into their bug prioritisation list. I then communicate their findings to stakeholders using easily understandable terms, so they are kept informed about the fix and any further problems."