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Community Manager Interview Questions

Edited by Indeed Employer Content Team
Last updated 26 January 2025
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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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Whether you are preparing to interview a candidate or applying for a job, review our list of top Community Manager interview questions and answers.

  1. Why do you want to work as a community manager? See answer
  2. Tell us about your previous experience as a community manager? See answer
  3. What skills and qualifications do you have to prepare you for this job? See answer
  4. How do you measure your success as a community manager? See answer
  5. What specific strategies do you use for strengthening community ties? See answer
  6. How do you ensure steady web traffic for your company? See answer
  7. How would you describe your management style? See answer
  8. How do you ensure you stay updated with the best practices in community management? See answer
  9. Without going into much detail, why are you leaving your current position? See answer
  10. In your perspective, how do you define a community? See answer
  11. How can you best guide users to navigate a new website or product? See answer
  12. What has been your proudest accomplishment as a community manager?
  13. If hired, how would you deal with issues among your team members?
  14. Do you have any experience with social media in community interaction and promotional work? If yes, explain.
  15. What do you know about our company, and what made you interested in working with us?
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Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

15 Community Manager Interview Questions and Answers

Why do you want to work as a community manager?

This question aims to test a candidate's passion and enthusiasm for the job. The answer will provide insight into what motivates them and whether they're a good fit for your organisation. What to look for in an answer:

  • Candidate's primary motivation
  • Candidate's enthusiasm for the job
  • What the candidate brings to the job
Example:

'I've always wanted to work as a community manager. In secondary school, I was appointed as the student liaison officer on the school community committee, where I learned the essence of working with the community. I developed an interest in similar roles, and it was the principal reason I pursued a degree in public relations.'

Tell us about your previous experience as a community manager?

This question invites the candidate to discuss their experience as a community manager or in a related role. You may use this question to assess the candidate's depth of experience and whether they might be a good fit for the open position. What to look for in an answer:

  • Where the candidate has worked before
  • The duration of their experience
  • Their duties and responsibilities in previous roles
Example:

'After leaving college, I interned at Wavewords Inc. in the corporate affairs department for six months. I learned a lot about corporate communication and social media management. The same company later employed me as a junior community manager, where I've been working since. Eight months ago, I was promoted to the community manager, supervising a team of eight community liaison officers and two interns.'

What skills and qualifications do you have to prepare you for this job?

This question seeks to determine the candidate's unique skill sets and qualifications. They may list the skills and qualifications in their CV, but it's important to corroborate with the candidate and get more in-depth information. What to look for in an answer:

  • Candidate's most outstanding skill
  • Candidate's educational qualifications
  • How the skills and qualifications fit into the role
Example:

'I'm an outstanding communicator, both orally and in writing. I also speak Spanish and French, which I believe will help the company connect better with the respective community. I have a bachelor's degree in mass communication and a postgraduate diploma in social media marketing.'

What has been your proudest accomplishment as a community manager?

Experienced community managers may have an impressive achievement they're proud of accomplishing in a previous role. This open question invites them to expound on an instance where they felt their efforts had a great impact on the community. What to look for in an answer:

  • A mention of their greatest achievement
  • What made the achievement worthwhile
  • How they would replicate the success for your company
Example:

'I've had some exceptional moments as a community manager, but none stand out like the online fundraising after a natural disaster in the UK where I helped raise over £100,000 for the victims. I didn't know If I would have the skills to do crowdfunding, but the fundraiser was a success, and I wouldn't hesitate to be part of similar efforts in the future.'

If hired, how would you deal with issues among your team members?

Community managers are key in projecting a company's voice. This question tests a candidate's versatility in dealing with various issues of a company's image. A fitting community manager would act as a moderator and resolve problems as soon as they arise. What to look for in an answer:

  • Candidate's problem-solving skills
  • Candidate's management style
  • Ability to promote team members' interest
Example:

'I'm proactive in resolving problems and mitigating damage to a company's reputation. I'm a good listener with the ability to recognise warning signs when things may not be going well. I engage team members in various forums to moderate issues and restore the company's good standing and members' trust.'

How do you measure your success as a community manager?

Job candidates need to know the metrics of success as a community manager. Asking this question allows you to assess the candidates' knowledge of success parameters. What to look for in an answer:

  • Their definition of success
  • Mention of parameters of success
  • Experience in tracking success
Example:

'I see the success of a community manager as the ability to manage a company's reputation and retain the trust of the community members. In measuring success, I track the company's interaction with the community and its various demographics.'

Do you have any experience with social media in community interaction and promotional work? If yes, explain?

Social media is an integral component that community managers use to interact with community members. This question gauges if the candidate has prior experience in using social media and the nature and depth of that experience. What to look for in an answer:

  • Prior experience in social media engagement
  • Candidate's professionalism in online interactions
  • Candidate's experience in digital marketing
Example:

'I'm a prolific user of social media platforms to engage with community members. Specifically, I've hosted a question-and-answer session every week to address members' concerns. I've also developed content taking into consideration inclusive practices.

What specific strategies do you use for strengthening community ties?

Community managers gather feedback from community members and use it to improve community ties and relations with the company. This question evaluates a candidates' knowledge of how to develop and strengthen communities. What to look for in an answer:

  • Candidates' capacity to identify members issues
  • Experience in developing communities
  • A success story
Example:

'In my previous role as a community manager, I discovered that some groups were underrepresented in online forums. I engaged with the few who were active, and I got valuable feedback that enabled the company to be in sync with their concerns. The engagement grew by over 50%, making the company the most trusted business by these groups.'

How do you ensure steady web traffic for your company?

Community managers are responsible for developing marketing plans for virtual communities. This question seeks to understand a candidates' knowledge of strategies to drive organic web traffic and keep the audience on the site longer. What to look for in an answer:

  • Ability to develop ranking content
  • Prior experience in promoting web traffic
  • Techniques used in improving ranking
Example:

'I've developed many online marketing plans that resulted in massive traffic. During the introduction of a crypto payment method, I created content that became the single source of truth in the novel cryptocurrency concept. To improve ranking, I use search engine optimisation strategies.'

How would you describe your management style?

Community managers have different styles of management. This question enables you to gain knowledge on how the candidate leads and delegates responsibilities. The answer may help you determine whether the candidate is a proper fit for your organisation. What to look for in answer:

  • Their typical management style
  • Justification of the style
  • Candidates' adaptability to changing situations
Example:

'I would describe my management style as more situational because of the changing community circumstances that demand different approaches. I believe no style is the best or worst, but the nature of the prevailing circumstances would dictate how I react.'

How do you ensure you stay updated with the best practices in community management?

Like every profession, community management is always evolving. Candidates for these positions need to stay updated on the best practices relevant to the job market. This question assesses a candidate's personal development initiatives. What to look for in an answer:

  • Additional courses undertaken
  • Certifications pursued
  • Membership to professional bodies
Example:

'I'm currently undertaking a master's degree in public relations, which I believe will allow me to represent the company effectively. I'm also a member of the Community Managers Caucus, a networking group where we learn and exchange current trends in our profession.'

Without going into much detail, why are you leaving your current position?

This question seeks to understand the candidate's motivation for wanting to leave their current employment. Candidates leave their positions for various reasons, such as looking for higher pay, shorter commutes, or disgruntlement. What to look for in an answer:

  • How they relate to the current employer
  • Reasons for leaving the current employer
  • What makes the candidate attracted to your company
'Having worked at Wavewords Inc. for the last three years, I feel I've done my best in the position and that I'm ready to put myself through new challenges like the one your company is offering. I appreciate the experience gained and lessons learned which have prepared me to take this job.'
Example:

In your perspective, how do you define a community?

Community managers' main role is to manage and develop a company's online community. This question tests a candidates' knowledge of their focus area, the community. What to look for in an answer:

  • Their basic definition of a community
  • Components of a typical community
  • The interplay between the company and the community
Example:

'As a community manager, I believe the community is the people who interact with a company, both online and offline. These interactions influence a company's image and brand awareness. A company needs to cultivate these interactions positively to maintain community members' trust.'

How can you best guide users to navigate a new website or product?

Community managers may be required to monitor the usability of websites or products. This question tests a candidate's skills in enhancing a customer experience with the company's offerings. What to look for in an answer:

  • Experience in improving user experience
  • Commitment to customer needs
  • Innovation
Example:

'In my previous position as a community manager, the company used mobile wallets to enable customers to pay seamlessly from their mobile phones. The user experience faced several problems, as many customers hadn't used this method before, leading to only a 20% uptake. I created a video tutorial demonstrating the mobile wallet system, and the number of customers using the system rose to 80% within three months.'

What do you know about our company, and what made interested in working with us?

This question seeks to know what and how much a candidate knows about your company. The answer may also reveal which platforms are most effective in connecting with a potential candidate for future job postings. What to look for in an answer:

  • What they know about the company
  • How they learned of the vacancy
  • Why they want to join your team
Example:

'I'm a follower of the company's social media sites and I really like the way the social managers engage with the community. I learned of this vacancy on the website as I was looking to know more about the company's mission and vision. Joining your team would be a pleasure and an opportunity to work with the dynamic team you already have.'

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