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Marketing Manager Interview Questions

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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Whether you are preparing to interview a candidate or applying for a job, review our list of top Marketing Manager interview questions and answers.

  1. Why are you interested in pursuing a career in marketing? See answer
  2. Do you have experience or a background in marketing? See answer
  3. How do you develop and track the success of a marketing campaign? See answer
  4. What skills do you possess that would help you in this role? See answer
  5. What marketing tools have you used? See answer
  6. What marketing channels do you have the most experience using? See answer
  7. Why are you interested in working for our company? See answer
  8. Tell me about a time you were in a conflict with a colleague, and how did you resolve the situation? See answer
  9. What types of marketing are you most comfortable using? See answer
  10. How do you manage the relationship between customers and the company? See answer
  11. How would you market a new product targeted toward young adults?
  12. Describe a product or service that you’ve marketed in the past.
  13. What do you know about the company’s target market?
  14. What are some marketing trends or tactics that you’ve seen and what about them interest you?
  15. Tell me about the biggest marketing challenge you’ve had to overcome.
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Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

15 Marketing Manager Interview Questions and Answers

Why are you interested in pursuing a career in marketing?

The aim of this question is to assess a candidate's motivations for wanting to work in a marketing job. What to look for in an answer:

  • Their motivations
  • Current and future career goals
  • Reason for working in marketing

Example:

"I'm interested in marketing because it's a line of work that's always interested me. I got a degree in marketing because it's fulfiling to connect with people. I eventually hope to work as a marketing manager for a company that offers a product I genuinely believe is beneficial."

Do you have experience or a background in marketing?

The aim of this question is to assess a candidate's qualifications through the skills and knowledge they've gained from their prior work experiences. What to look for in an answer:

  • Useful marketing experience
  • Prior employers
  • Duties from previous marketing jobs

Example:

"I worked as a digital marketing coordinator for a few years with an online apparel and clothing company. So I was one of the primary people who coordinated marketing efforts on social media accounts and on their website. I also coordinated a marketing campaign where we partnered with various online platforms to achieve greater outreach."

How do you develop and track the success of a marketing campaign?

The aim of this question is to assess a candidate's knowledge of marketing campaign development and how they measure its success. What to look for in an answer:

  • Knowledge of how to develop a marketing campaign
  • Knowledge on how to track a marketing campaign 
  • Interpretation of what a successful marketing campaign looks like

Example:

"In my experience, I developed marketing campaigns by collabourating with other people on my team. It almost always involved having a meeting and sharing ideas back and forth to identify what the best marketing strategies were for our specific goals. I tracked the success of these campaigns by periodically gathering sales data and seeing which marketing campaigns boosted sales the most."

What skills do you possess that would help you in this role?

The aim of this question is to assess if a candidate has skills that would be useful in a marketing position. What to look for in an answer:

  • Useful marketing skills
  • How they might apply those skills
  • Hard skills and soft skills

Example:

"I'm really skilled at digital marketing. I've got a lot of experience using social media marketing and advertising tools to help reach a greater audience. At my previous job, I also learned how to collect and interpret marketing analytics data to see the outcomes of our marketing strategies and to make adjustments as needed. I'm a team player and have excellent interpersonal skills."

What marketing tools have you used?

The aim of this question is to assess if a candidate has prior experience using common marketing tools. What to look for in an answer:

  • Knowledge of marketing tools
  • How they used marketing tools in their previous job
  • Experience with tools that the company uses

Example:

"I'm most familiar with search engine optimisation and social media marketing analytics tools since I used them heavily at my previous job. I'm also familiar with tools that help with lead generation. I'm also comfortable with direct mail, surveys, and event marketing tools, although, I didn't use these as frequently at my previous company."

What marketing channels do you have the most experience using?

The aim of this question is to assess if a candidate has any knowledge about common marketing channels. What to look for in an answer:

  • Knowledge of marketing channels
  • How they've used marketing channels
  • Experience with marketing channels that the company uses

Example:

"I have the most experience using email and social media marketing channels because they're easily accessible, making the process of marketing to consumers much simpler. I managed my previous employer's website and heavily used search engine optimisation marketing channels. This marketing channel helped to boost traffic to the website and led to customers making a purchase or signing up for the company's membership programme more often."

Why are you interested in working for our company?

The aim of this question is to assess a candidate's motivations and why they decided to apply for this specific position. What to look for in an answer:

  • Passion for the company
  • Motivations for wanting to work with the company
  • Future goals with the company

Example:

"I'm interested in working for this firm because this is a company with a culture that I admire. I'm acquainted with someone at your firm, and they have praised you for being an innovative and progressive place to work, so I think this is an environment that will allow me to thrive and contribute."

Tell me about a time you were in a conflict with a colleague, and how did you resolve the situation?

The aim of this question is to assess how a candidate handles internal conflict and how they might solve it. What to look for in an answer:

  • Example of conflict resolution skills
  • Knowledge of how to handle challenging situations
  • Communication and interpersonal skills

Example:

"There was a time when a colleague and I were in a firm disagreement about a marketing strategy we were going to implement for one of our products. To resolve the issue, I proposed that we establish the pros and cons of each marketing strategy and then implement the aspects of both to create a new strategy. This actually proved successful, as we saw exceptionally positive results from our combined marketing campaign."

How would you market a new product targeted toward young adults?

The aim of this question is to present a scenario and assess how the candidate might use their marketing skills to work on it. What to look for in an answer:

  • Ability to create marketing tactics
  • Knowledge of marketing tools used for young adults
  • Experience marketing to young adults

Example:

"The way I would market the new product may vary slightly depending on the product. However, I would absolutely capitalise on using social media platforms to target young adults because they have a very prominent presence on social media and mobile social applications. Targeting them through these two mediums with trendy language and tools that young adults enjoy would be my first marketing strategy."

What types of marketing are you most comfortable using?

The aim of this question is to assess what types of marketing a candidate already has familiarity with and if they can bring that knowledge to the position. What to look for in an answer:

  • Knowledge of different types of marketing
  • Experience using different marketing types
  • Knowledge of the marketing type the company uses

Example:

"I'm really comfortable with telemarketing because of my experience. I've implemented several successful telemarketing campaigns to reach a variety of demographic groups. I also worked in direct response television for a few years, helping to create infomercials, and I just recently began working in mobile marketing. Even though these are the three types of marketing I'm most familiar with, I can easily adapt to other types of marketing."

How do you manage the relationship between customers and the company?

The aim of this question is to assess a candidate's interpersonal and communication skills with clients and how they manage these relationships. What to look for in an answer:

  • Interpersonal skills with customers
  • Customer service skills
  • Ability to retain relationships with clients

Example:

"I manage the relationship between customers and companies by using social media channels to directly connect with customers and identify what they like about our products, what they want to see, and how they believe we can improve on what we provide. I think it's also really important to maintain customer relationships for financial longevity. So implementing incentives like customer reward programmes is a way I would help manage the relationship in a positive way."

Describe a product or service that you've marketed in the past.

The aim of this question is to assess a part of the candidate's background and determine what items they have experience in marketing. What to look for in an answer:

  • Knowledge marketing specific items
  • How they marketed items
  • Success of their marketing efforts with this product or service

Example:

"I previously worked for a company that provided an online documentation platform for customers and businesses. To use the platform to its fullest capacity, a customer or business had to sign up for a monthly subscription. I implemented a variety of marketing strategies and campaigns to ensure that our clientele was engaged enough to sign up for the trial and then become a full paying customer. The marketing campaigns did in fact boost our sales by 20% over the next several months."

What do you know about the company's target market?

The aim of this question is to assess if a candidate has done research about the company prior to the interview. What to look for in an answer:

  • Knowledge about what the company does and who they target
  • Experience with this target market
  • Showing they researched the company prior to the interview

Example:

"Even before applying to this company, I actually bought some of your products, which helped me get an idea of who your target market is. After conducting some research prior to this interview, I'm found that your target market is primarily young adults. However, because of the wide range of products offered, you could appeal to all age groups."

What are some marketing trends or tactics that you've seen and what about them interest you?

The aim of this question is to assess if a candidate actively engages in the marketing sector and to identify what they view as good marketing and why. What to look for in an answer:

  • Their enthusiasm for marketing
  • The resources they use to stay updated on marketing information
  • Reasons for finding interest in a specific marketing tactic

Example:

"I'm really interested in the Burger Brand's marketing strategy. They use a very trendy marketing tactic on social media by appealing to the humour of current generations. They make light-hearted posts and engage in banter with their consumers. Since they began this marketing strategy, their sales have increased considerably. Aside from them, I also like to check out a variety of marketing websites to see what the latest marketing trends are and assess what demographics they appeal to the most."

Tell me about the biggest marketing challenge you've had to overcome.

The aim of this question is to assess how a candidate overcomes challenging situations and creates meaningful solutions. What to look for in an answer:

  • How they overcome the major challenge
  • Problem-solving skills
  • How they can apply that experience to this current position

Example:

"My biggest challenge was when I had to coordinate the implementation of two marketing campaigns simultaneously. This was at a time when the company I worked for was seeing rapid growth, and we didn't have the staff to keep up, so I had to take on a lot of extra responsibility. I coordinated with my team members to work additional hours every day for a few months to ensure the marketing campaigns were successful. I think my drive to see the work get done no matter what is something that has universal applications."

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