Marketing is a broad discipline that has different branches. This question helps you understand what strengths the candidate possesses. Although experience in several areas of marketing is helpful, specialisation is essential. These specialisations make it easier to understand how a candidate fits into your business. Things to look for in a candidate's answer are:

• Self-awareness
• Knowledge of different areas of marketing
• Specialisation in particular branches of marketing

How to integrate sales and marketing is an ongoing debate within the marketing community. Getting your candidate's opinion on the matter shows you how informed they are and whether they care enough about marketing to form personal views. An appropriate answer should have:

• Knowledge of the effects of integrating sales into marketing versus keeping them separate 
• A well thought out opinion on the relationship between marketing and sales
• Experience in implementing their preferred model

As a Marketing Executive, your candidate should have experience with several marketing strategies. A detailed explanation of their most successful campaign will inform you of their creative and strategic abilities. You can encourage them to explain any challenges they encountered and how they solved them to further understand their potential even in trying situations. A satisfactory answer should show:

• Deep understanding of marketing strategies and how they work
• Experience in creating and implementing marketing strategies
• Flexibility when faced with challenges

This question allows the candidate to prove their knowledge of marketing and the specific role of a Marketing Executive. Their answer will show you whether they understand the responsibilities of the role for which they're applying. A suitable response includes:

• Knowledge of the skills required in marketing
• A clear understanding of the Marketing Executive role
• Assurance that they possess the required skills for the role

Most major companies use social media platforms to promote their brand and interact with customers. Understanding which platforms the candidate is familiar with will let you know how familiar they are with your preferred platforms. A qualified candidate's answer should show:

• Knowledge of various social media platforms
• Experience in using social media platforms to boost brand image
• In-depth understanding of social networks

This question gives you background information on the candidate. It helps you understand whether they have a passion for marketing or are doing it only to pay the bills. Also, the question gives the candidate a chance to mention their academic qualifications and experience in marketing. A quality response should contain:

• Personal interest in marketing
• Academic qualifications and certifications in marketing
• Explanation of experience in the field

As a Marketing Executive, your candidate may have had some projects that didn't go according to plan. Their response will show you whether they'll accept their mistakes and use them as lessons for the future. A satisfactory answer should have:

• Acknowledgment of past mistakes
• Lessons learned from unsuccessful campaigns
• Actions that were taken to avoid making the same mistakes

This question lets you know whether the candidate follows the marketing industry. A Marketing Executive must be knowledgeable of trends and developments in the marketing field. They can change existing trends to fit your business structure and maximise profits. The candidate's response should show:

• Knowledge of different marketing strategies implemented by other businesses
• Interest in discovering better ways of modelling marketing campaigns
• Logical analysis of existing marketing trends

Here you can test the candidate's leadership skills. The Marketing Executive is usually in charge of planning, revising and launching new products into the market. During the process, the Marketing Executive needs to delegate tasks and supervise team members for a smooth launch. An appropriate answer may include:

• Steps they took when launching the product
• How they delegated tasks to team members
• How they solved problems that arose

This question shows the candidate's capacity to grow. Skill improvement occurs primarily because of personal initiative and willingness to learn. A candidate who has broadened their skill set is instrumental because they'll probably improve your business with the same energy. An appropriate response might have:

• Skills the candidate learned on the job
• Eagerness to learn more as they work for you
• Evidence of improvement