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Business Development Manager Interview Questions

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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Whether you are preparing to interview a candidate or applying for a job, review our list of top Business Development Manager interview questions and answers.

  1. What skills do you have that make you a good Business Development Manager? See answer
  2. What annual targets did you need to meet in your previous role? Did you consistently reach them? See answer
  3. What sales experience do you have? See answer
  4. Have you ever lost a client? What happened? See answer
  5. Can you sell me this stapler? See answer
  6. What sales tactics do you use? See answer
  7. How do you maintain relationships with clients? See answer
  8. What do you do to enhance your business and sales knowledge consistently? See answer
  9. What is your client onboarding process? See answer
  10. How do you decide if a lead is worth pursuing? See answer
  11. What short-term and long-term goals would you create for our business? See answer
  12. How would you describe your management style? See answer
  13. Do you think cold calling is an effective sales strategy? See answer
  14. Describe your most difficult negotiation and the outcome. See answer
  15. Tell me about your most difficult client? What happened?
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Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

15 Business Development Manager Interview Questions and Answers

What skills do you have that make you a good Business Development Manager?

The aim of this question is to assess the candidate's understanding of the role and determine whether they have the skills you're looking for. What to look for in an answer:

  • Possession of the skills you're looking for in a candidate
  • Experience in a similar role
  • Understanding of what skills a business development manager should have

Example:

"Some of my greatest skills are my strong written and verbal communication, and interpersonal skills. A business development manager spends most of their time talking to potential clients, maintaining relationships with existing clients and meeting with their team. To do this successfully, they must have strong communication and interpersonal skills, which I do."

What annual targets did you need to meet in your previous role? Did you consistently reach them?

The aim of this question is to assess the candidate's knowledge of sales targets and their ability to meet them. What to look for in an answer:

  • Experience meeting sales targets
  • Knowledge of sales targets and their purpose
  • Ability to plan and meet sales targets

Example:

"We had several monthly and annual targets at my previous company, such as increasing revenue by at least 2% every month and 25% by the end of the year, and lower the annual cost of client acquisitions by 10%. With the help of my talented team, we always hit our monthly and yearly targets."

What sales experience do you have?

The aim of this question is to assess the candidate's experience to determine whether they would require further training. What to look for in an answer:

  • Experience in a similar role
  • In-depth industry knowledge
  • Confidence in their sales ability

Example:

"I have been in the sales industry for over ten years. I started as an account coordinator and moved up to account executive after five years. My experience in these roles has greatly improved my sales knowledge and ability. I have also perfected my communication skills, making it much easier to build and maintain relationships with clients to generate sales."

Have you ever lost a client? What happened?

The aim of this question is to assess how the candidate handles rejection and their ability to learn from any missed opportunities. What to look for in an answer:

  • Experience working with clients
  • Ability to handle rejection or loss of clients professionally
  • Ability to learn from their mistakes

Example:

"When I first started at my old company, I was working closely with the account executive. I thought the account executive was working with one of our clients to update them, and she thought I was. This led to no communication with the client for months, so he cut ties with our company. This prompted my account executive and I to sit down and discuss our separate responsibilities, ensuring it never happened again."

Can you sell me this stapler?

The aim of this question is to assess the candidate's sales tactics and determine how successful they would be in your company. What to look for in an answer:

  • Ability to sell anything on the spot
  • Experience in a sales role
  • Knowledge of successful sales tactics

The sales tactics the candidate uses to sell you the stapler (or any other object you have on hand) will vary. A good answer should involve the candidate comfortably selling you the object by discussing its value and how it can improve your business.

Example:

What sales tactics do you use?

The aim of this question is to assess the candidate's knowledge and experience with sales tactics to see if they match your needs. What to look for in an answer:

  • Knowledge of successful sales tactics
  • Experience in sales
  • Strong communication and interpersonal skills

Example:

"My sales tactics vary based on the client, but I usually try to build a relationship with the client first before pursuing a sale. I do this by talking with them on the phone or over e-mail, then meeting with them in person. This shows clients I am involved in their business and not just looking for the next best lead. Doing this also helps me get to know the client and their needs better, which allows me to sell them a product or service they would genuinely be interested in."

How do you maintain relationships with clients?

The aim of this question is to determine whether the candidate is able to retain clients to help your company succeed. What to look for in an answer:

  • Strong communication and interpersonal skills
  • Experience maintaining professional relationships
  • Good client retention processes

Example:

"I maintain relationships with my clients by getting to know them first, as each client has different needs. For example, if a client prefers constant communication, I ensure to schedule a weekly call, meeting or e-mail. If a client prefers infrequent updates, I plan a monthly call or e-mail. It's important to take detailed notes about each client and ensure I'm meeting their unique needs to build and maintain strong relationships."

Tell me about your most difficult client? What happened? 

The aim of this question is to assess the candidate's problem-solving skills and ability to work with difficult clients successfully and professionally. What to look for in an answer:

  • Whether the candidate is overly negative about their past experience
  • Strong problem-solving skills, even when under pressure
  • Ability to communicate professionally

Example:

"The most difficult client I ever had was one that wanted constant communication. He wanted me to call him every day and talk for over half an hour, even when I didn't have any updates for him. I put a lot of effort into maintaining relationships with clients, but this daily call was taking my attention away from other clients who needed it. I had to explain to the client that going forward, I was only available for a weekly call to discuss our progress and updates, and he agreed."

What do you do to enhance your business and sales knowledge consistently?

The aim of this question is to determine whether the candidate actively improves their industry knowledge and applies it to their work. What to look for in an answer:

  • Active involvement in the business and sales industry
  • Knowledge of current trends
  • Initiative in improving their knowledge and skills

Example:

"To stay up-to-date with current business and sales trends, I follow a lot of online magazines. One of my favourites is Bloomberg Businessweek, a weekly magazine with articles about current industry trends. This allows me to stay updated and apply any new knowledge to my work."

What is your client onboarding process?

The aim of this question is to see how the candidate approaches client onboarding and determine whether it suits your needs. What to look for in an answer:

  • New ways to onboard clients
  • Established client onboarding process
  • Understanding of the importance of onboarding new clients

Example:

"In my previous role, I used an onboarding template I would personalise and e-mail to clients. Having a template allowed me to streamline the onboarding process and ensure I was sending out all the necessary information to new clients. If I was calling or meeting with the prospective client in person, I used the template as a checklist."

How do you decide if a lead is worth pursuing?

The aim of this question is to assess the candidate's ability to generate and pursue viable leads. What to look for in an answer:

  • Ability to determine whether a lead is worth the effort
  • Experience with lead generation
  • Strong research and deductive reasoning skills

Example:

"Before actively pursuing any lead, I always thoroughly research the client to see if they would be a good fit for our company. I look at things like their annual revenue if it's available, their motto or company culture, and their needs to see if my company can offer them a product or service they would actually use."

What short-term and long-term goals would you create for our business?

The aim of this question is to assess the candidate's ability to plan strategically for both the short-term and long-term. What to look for in an answer:

  • Experience with creating strategic plans and goals
  • Prior knowledge of your company
  • Strong leadership abilities

Example:

"Having researched your business, I noticed that your annual revenue is low as you have only been in business for two years. My short-term goal would be to onboard five new clients a month to bring up sales. My long-term goal would be to retain 90% of your clients and increase annual revenue by 30% by the end of the year. At the end of the year, I would reevaluate our goals and create a new strategic plan."

How would you describe your management style?

The aim of this question is to assess the candidate's management style to see if it suits your company. What to look for in an answer:

  • Knowledge of successful management styles
  • Ability to adapt to different environments
  • Confidence in their management abilities

Example:

"My management style varies based on my team and the company's goals. However, I generally adopt a transformational management style. This allows me to motivate employees to focus on reaching our monthly and annual goals while showing them I value their contributions and hard work."

Do you think cold calling is an effective sales strategy?

The aim of this question is to assess the candidate's industry knowledge and experience. What to look for in an answer:

  • Experience with cold calling
  • Willingness to use different sales tactics
  • Knowledge of effective and ineffective sales tactics

Example:

"I do think cold calling is an effective sales strategy in moderation. Cold calling potential clients is a great way to pursue leads and schedule a meeting, but it's not as effective alone. I combine cold calling, e-mailing and building relationships with clients on social media into my onboarding process. Essentially, I don't spend all of my time cold calling in case the leads don't work out."

Describe your most difficult negotiation and the outcome.

The aim of this question is to assess the candidate's negotiation skills to ensure they can secure strong deals for your company. What to look for in an answer:

  • Excellent negotiation skills
  • Experience negotiating sales
  • Ability to work and solve problems under pressure

Example:

"The most difficult negotiation I had in my previous role was with a major client that could help us bring in over $150,000 a year. The client was looking to find a new supplier for his business but wanted to make sure it was with the right company. I spent months talking to the client on the phone, over e-mail and in-person to build a strong relationship with him. Over the months, I brought him multiple offers and finally after six months of negotiations, I was able to onboard him."

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