The goal of this question is to evaluate the candidate's process for opening communication with the customer and building rapport. What to look for in an answer:

• Interest in providing a cheerful and warm welcome to incoming customers
• Ability to connect with customers through verbal and nonverbal communication
• Awareness of the importance of creating a positive customer experience

The goal of the question is to evaluate the candidate's definition of success and how it combines with your measurable metrics for success in the position. What to look for in an answer:

• Ability to meet and exceed performance metrics of the position
• A definition of success to include both tangible measurements and internal qualities
• Complete understanding of the position's duties and responsibilities

A sales assistant is responsible for providing a positive customer experience throughout the sales process. The goal of the question is to determine the candidate's definition of customer service. What to look for in an answer:

• Desire to provide a pleasant experience for every customer
• Ability to communicate with customers to determine their needs and provide recommendations
• Willing to meet or exceed the company's customer service standards

The goal of the question is to evaluate the candidate's process for completing an analysis of the customer's needs and determining what products or services to recommend. What to look for in an answer:

• Strong communication and active listening skills
• Ability to match a client's needs with the company's products or services
• Willingness to put the needs of the customer first

The goal of the question is to evaluate the candidate's training experience and how they would use their knowledge in the position. What to look for in an answer:

• Completion of company-specific training requirements
• Ability to implement completed training into their daily tasks
• Willingness to take part in professional development

A competent sales assistant needs solid knowledge about the products and services they are selling. The goal of the question is to evaluate the candidate's process for familiarizing themselves with a company's offerings. What to look for in an answer:

• Ability to learn about a company's products and services
• Understanding of the company's industry and competitors
• Desire to learn independently if required

The goal of the question is to evaluate the candidate's ability to handle a challenging customer effectively. What to look for in an answer:

• Ability to handle conflict in a calm and effective manner
• Ability to self-regulate emotions during challenging situations
• Desire to find a positive solution for a customer's concerns

The goal of the question is to evaluate the candidate's ability to handle conflict and disagreements with their coworkers. What to look for in an answer:

• Ability to self-regulate emotions in the workplace when dealing with conflict or disagreement
• Desire to foster positive working relationships with colleagues and supervisors
• Willingness to handle disagreements independently

The goal of the question is to evaluate the candidate's ability to deal with upset customers effectively. What to look for in an answer:

• Ability to self-regulate emotions when confronted by an upset customer
• Willingness to listen to a customer's concerns and ask detailed questions
• Ability to problem-solve and develop solutions to the customer's concerns

Depending on the company, you may require a sales assistant to meet sales quotas or other targets. The goal of the question is to evaluate the candidate's approach to managing the position's expectations. What to look for in an answer:

• Understanding of the position's expectations and measurable targets
• Desire to meet or exceed sales quotas or other key performance indicators
• Enthusiastic about working towards sales goals and contribute to the success of the team

The goal of the question is to evaluate the candidate's defining qualities of a successful sales assistant. What to look for in an answer:

• Understanding of the position's duties and responsibilities
• Awareness of the skills needed to be a successful sales assistant
• Ability to identify strengths

The goal of the question is to evaluate the candidate's motivation for working in sales and what they find most rewarding. What to look for in an answer:

• Ability to identify what motivates them to pursue a career in sales
• Desire to help customers with their purchasing decision
• A balance between tangible rewards, such as compensation, and internal rewards, like a sense of achievement

The goal of the question is to evaluate the candidate's preferences related to the tasks of a sales assistant position. What to look for in an answer:

• Enthusiastic about performing all job duties, regardless of preference
• Awareness of the complete duties of a sales assistant
• Ability to remain positive about completing less enjoyable tasks

The goal of the question is to evaluate the candidate's ability to create a positive customer experience and identify when they've been successful. What to look for in an answer:

• Ability to identify when they've created a positive customer experience
• Awareness of the components to providing excellent customer service
• Willing to follow the company's protocol to maintain high-quality standards

The goal of the question is to determine the unique qualities the candidate brings to the position. What to look for in an answer:

• Understanding the full scope of duties for the job description
• Ability to identify their points of difference that makes them stand out
• Ability to implement unique skills that will benefit the position and company