"In my previous company, we sponsored quarterly charity events that benefited the local community and promoted our business. They helped our associates make and keep connections with real people in our community. After every event, we saw our sales increase by 15% or more."

"In previous roles, I worked closely with materials experts and product engineers to design assistive kitchen tools. We conducted focus group research with our target demographic and used their insight to design, develop, test, and refine our product."

"I have experience designing and launching social media campaigns. I helped my business create social media accounts for a variety of platforms, and I wrote a style guide to ensure that our social media team created content that was consistent with our brand's values and priorities."

"I regularly reviewed employee social media pages to ensure adherence to company polices. Additionally, I communicated policy updates to my team and provided ample time for questions regarding these updates. I made it a priority that my team understood our company's brand values and expectations."

"I have always been passionate about good leadership, and a career in commercial management allows me to serve my team, my company, and our clients through my knowledge and skills. I thrive in challenging environments where I can solve complex problems in ways that benefit my team and surpass my company's expectations."

"To me, teamwork and communication are the most important qualities of an effective commercial manager. When teams communicate effectively, understand their responsibilities, and believe in the vision for the project, it inspires them to do their best work."

"I feel my teams work best when they receive clear, specific, and regular feedback on their work. When giving feedback, I balance any critiques with specific examples of excellent work from each of my team members. Promoting good work gives the members of my teams a target to strive toward while demonstrating my appreciation for my team's hard work."

"Once, I oversaw two team members who had very different work styles. One was very enthusiastic about adopting new technologies into our project, while the other had been working for our company for a long time and had a more pragmatic approach to using the systems we already had in place. I called a meeting with both of them and facilitated a conversation about their differing perspectives. Together, we worked through the conflict so they each could better understand the other's point of view, and we resolved the conflict by agreeing to communicate our ideas more clearly."

"At the start of a new project, we have a team meeting to establish our goals and deadlines. Together, we create a document to outline clearly defined goals for each stage of the product development cycle. We also establish check-in dates to evaluate our progress toward our goals. Based on the data collected during these check-in meetings, we assess the effectiveness of our current development strategy and make adjustments as needed."

"In my previous position, I worked with a team of experienced product development professionals. I took on a more supervisory or support role to help them troubleshoot issues or report challenges in the development process. However, in the past I have worked with less experienced teams, so in those cases I used a more hands-on approach. I spent more time mentoring newer team members and supporting their professional growth. I believe that good leadership means identifying the needs of the team you have and implementing strategies to make the most of their available skills."

"We started a new product development project, but during the market research phase, we had issues accessing our target group. Although we used surveys successfully in the past, we weren't getting the responses we needed to understand our target group for the project. We decided to change our outreach strategy by offering an incentive for those who responded to our survey, which increased our response rate by 30% and helped us gain the feedback we needed."

"I believe that leadership and management are separate but related concepts. While leadership refers to how an individual influences and motivates a team to share a particular vision and work toward a mutual goal, management refers to the administrative side of task management. Good management ensures that the team stays organised, while good leadership ensures that the team believes in the work they do."

"I strongly believe in continuing my education and professional development so that I can remain knowledgeable about current trends in the industry and apply them to my work. I recently enroled in a master's programme to continue my education in management and administration. I also regularly attend industry workshops to gain new skills in leadership."

"As part of our initial project meeting, I like to collabourate with my team to create a mission statement. By involving my team in the process of defining our vision for the project, it encourages them to feel ownership over our goals. It shows that the company values their voices and insights, which motivates them to perform their best."

"In my last job, my team contained a lot of interpersonal conflict. After working on a project for a few months, I realised that most of the conflict came from a misunderstanding about individual roles within the project. I worked to clarify the expectations, which resolved the issues."