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Sales Advisor Interview Questions

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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Whether you are preparing to interview a candidate or applying for a job, review our list of top Sales Advisor interview questions and answers.

  1. Why have you chosen a career in sales? See answer
  2. Why do you want to work for us? See answer
  3. How well do you work in a team environment? See answer
  4. How do you handle rejection? See answer
  5. How do you stay motivated? See answer
  6. Tell me how you would handle a difficult customer. See answer
  7. How do you build rapport with customers? See answer
  8. Tell me about your sales experience. 
  9. Talk about a mistake you’ve made in sales and what you learned.
  10. What do you think makes a good sales advisor?
  11. What do you do when sales are down?
  12. How do you get up-to-speed on new products?
  13. How do stay current on our target market?
  14. What would you contribute to this company?
  15. What is something you think you need to improve?
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Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

10 Sales Advisor Interview Questions and Answers

Why have you chosen a career in sales?

You'll want to know the reasons the candidate is interested in working as a 693644143retail12.96sales4.04customer service2.92sales advisor1.92christmas temporary1.1510386459504087500.0025833.8759000.00YEARLY601690672025-09-012025-09-302025-08-012025-08-312025-10-05Sales Advisor for your company. Asking this question will give you insight into their motivation. What to look for in an answer:

  • Opportunities to meet people
  • Challenges of problem-solving
  • Building personal relationships

Example:

"I love meeting new people and problem-solving. Sales is the perfect place for me. In school, I shopped at a corner store that never seemed to have any business and was always on the brink of closing. They had incredible products, so I applied for a job as a sales advisor and sold more in a week than they had in the previous month. That helped them turn the store around and led me to my career in sales."

Tell me about your sales experience.

You've reviewed the candidate's CV, but this question allows them to put their experiences and skills in their own words. Their answer should match the skills in the job description and be relevant to your position. What to look for in an answer:

  • Review of skills
  • Discussion of previous Sales Advisor duties
  • Discussion of previous Sales Advisor experience

Example:

"I've been working in sales for ten years and have a great understanding of selling computer and peripheral equipment to the public. In the past 2 years, I have been the 693644143retail12.96sales4.04customer service2.92sales advisor1.92christmas temporary1.1510386459504087500.0025833.8759000.00YEARLY601690672025-09-012025-09-302025-08-012025-08-312025-10-05Sales Advisor of the year and increased sales in my department by 25% for each year. I love helping customers find technology solutions, advising them on upgrades and expanding their equipment. Many customers call on me specifically when they want to make a change, need advice and ask questions."

Why do you want to work for us?

The candidate should explain why they want to work specifically for you. Their answer will show how much they know about your company or the amount of research they've done. What to look for in an answer:

  • Desire to sell the company's products
  • Enthusiasm for the company's products
  • Mention of company culture, customer service or general excitement

Example:

"I highly value customer service and believe that it's critical to a winning sales strategy. Your company has a reputation for great customer service, and nurturing and maintaining long-term client relationships. In a previous position, I led a customer satisfaction campaign that resulted in improved customer retention which our company was lacking."

How well do you work in a team environment?

Companies work as a team and you'll want to know how the candidate will fit into your company culture and within the sales team. The candidate's answer will reveal if they are of a teamwork mindset or prefer to work alone. What to look for in an answer:

  • Enthusiasm about collaboration
  • Dedication to team building and relationships
  • Contributions to a smooth, cohesive work environment

Example:

"Teamwork creates a more cohesive workplace because we share goals and support each other. I work very well in a team environment and in the past, my small team set new goals to improve sales. By sharing experiences, ideas, and getting creative we came up with an action plan that helped us achieve our goals."

How do you handle rejection?

Rejection is part of sales, and you'll want to know how the candidate handles the challenges of rejection. They should discuss how they handle rejection as lessons learned, not taking it personally, and moving forward. What to look for in an answer:

  • Turning rejection into a lesson learned
  • Resiliency and the ability to move forward
  • A business mindset where rejection is not taken personally

Example:

"I don't take it personally, and in the past, I've been able to find out from the customer why they said no and receive feedback in return. I've used that feedback to learn lessons about moving forward and making future sales. In the past, I've shared that information with my colleagues, and it helped to polish our presentations."

How do you stay motivated?

You want your company's 693644143retail12.96sales4.04customer service2.92sales advisor1.92christmas temporary1.1510386459504087500.0025833.8759000.00YEARLY601690672025-09-012025-09-302025-08-012025-08-312025-10-05Sales Advisors to be motivated to sell, close deals and show enthusiasm for the job. The candidate should reveal some highlights of the job that inspires them. What to look for in an answer:

  • Passion for selling
  • Desire to improve skills
  • Enthusiasm for selling the company's products

Example:

"I'm motivated to be a top performer because I want to help my customers and solve their problems with our products. So, I challenge myself to do more for them, cross-sell, up-sell and get them as enthusiastic about our products as I am."

Talk about a mistake you've made in sales and what you learned.

Asking your candidate about previous mistakes allows them to show introspection and if they learned from them. Working in sales involves growth and change, so you'll want your candidate to give you an example of their growth. What to look for in an answer:

  • A specific example of a mistake
  • How the mistake was corrected
  • Statement of what the candidate learned

Example:

"At the beginning of my sales career, I talked too much. While reviewing a lost sale with my supervisor, he pointed out that I was giving a sales pitch for our product line and not a pitch for a product that would solve the client's problem. I went back to the client and was given a second chance to pitch a specific product which he bought. Now, I do more active listening, repeat what I'm hearing the client say and focus my sales on solving their problem."

Tell me how you would handle a difficult customer.

Sales Advisors sometimes have to deal with an unreasonable or difficult customer. The candidate must show a strategy in dealing with these challenging situations. What to look for in an answer:

  • Interpersonal skills
  • Problem-solving skills
  • Ability to remain calm, level-headed, and professional

Example:

"I don't talk over or argue with the person. Instead, I listen and build rapport with them through empathy. I assume everyone else around is watching, I talk in a lower and slower voice and remain calm. I break the issue down into small portions and determine how we can satisfy each problem. Once a customer has vented and calmed down, I call in whatever resources I need and fix the problem."

What do you think makes a good 693644143retail12.96sales4.04customer service2.92sales advisor1.92christmas temporary1.1510386459504087500.0025833.8759000.00YEARLY601690672025-09-012025-09-302025-08-012025-08-312025-10-05Sales Advisor?

What you're asking the candidate is what makes them good at sales. They should answer the question by listing the hard and soft skills and other specifics that have made them successful. What to listen for in an answer:

  • Listing of hard and soft skills
  • Listing of interpersonal skills
  • A clear understanding of the position

Example:

"I think the best Sales Advisors are experts in their products and brands, are enthusiastic and positive and possess a high level of confidence and sales capabilities. Stellar communication skills are essential to get your message across, steer the conversation towards sales and read a customer's non-verbal cues. A good understanding of customer service, problem-solving, business practices and information handling is also essential."

How do you build rapport with customers?

This question is designed to determine if the candidate understands sales, has a thoughtful and practised approach to sales and can get the job done. What to look for in an answer:

  • Interpersonal skills
  • Ability to read people
  • Strategy for building rapport

Example:

"There's no doubt that listening is key, and I use my reflective and active listening skills. I'm friendly, approachable and ask specific questions to connect our similarities and get to know the customer better. I also mirror and match, show empathy, and share insights and experiences to add value to our relationship."

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