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Assistant Store Manager Interview Questions

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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Whether you are preparing to interview a candidate or applying for a job, review our list of top Assistant Store Manager interview questions and answers.

  1. What experience do you have with hiring and training new employees? Are you comfortable doing so? See answer
  2. Have you ever satisfied an angry customer? What happened? See answer
  3. If you noticed an employee was underperforming, what would you do? See answer
  4. How would you describe your management style? See answer
  5. When interviewing prospective employees, what qualities do you look for? See answer
  6. What sales targets did you need to meet in your previous role? Did you meet them? See answer
  7. How do you motivate your team members? See answer
  8. What metrics would you look at to determine if your store is doing well? See answer
  9. What successful strategies did you implement in your previous role? See answer
  10. What experience do you have working long hours in a fast-paced environment? See answer
  11. Have you ever terminated an employee? What happened? See answer
  12. What is the biggest challenge you faced as an assistant store manager? See answer
  13. Have you ever had a disagreement with your store manager? What happened? See answer
  14. If corporate wanted to implement a policy you thought would lead to lower sales or poor morale, what would you do? See answer
  15. If a decision needed to be made quickly and you couldn’t get in touch with the manager, what would you do?
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Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

15 Assistant Store Manager Interview Questions and Answers

What experience do you have with hiring and training new employees? Are you comfortable doing so?

The aim of this question is to assess the candidate's experience and ability to hire and train new employees for your store. What to look for in an answer:

  • Experience with hiring and training new employees
  • Willing to take on recruitment tasks
  • Strong decision-making skills for hiring the right candidates

Example:

"In my previous role as assistant store manager, I was solely responsible for hiring and training new employees. I spent two years focusing on recruitment as I worked at a large store that always needed employees, so I am very comfortable continuing to do so here."

Have you ever satisfied an angry customer? What happened?

The aim of this question is to assess the candidate's conflict resolution skills and ability to keep customers happy. What to look for in an answer:

  • Strong problem-solving and conflict resolution skills
  • Ability to remain professional with customers
  • Willing to make the customer happy within the company's parameters

Example:

"At my previous store, we had a lot of customers try to argue with our cashiers. I would always step in when the conversation got too heated. One time, a customer was upset that he couldn't return a product he bought six months prior. I showed him the policy on his receipt that explained our return policy only applied to products bought within the last 90 days. He continued to argue with me, but I apologised and said I had to honour the company's policy, so he left."

If you noticed an employee was underperforming, what would you do?

The aim of this question is to assess the candidate's leadership skills and ability to treat employees kindly. What to look for in an answer:

  • Ability to act empathetically towards employees
  • Excellent leadership skills
  • Strong interpersonal and communication skills

Example:

"If an employee was underperforming, I would set a meeting with them to discuss their performance. I would ask them how they were finding the work and if they were struggling with anything. If they were, such as a lack of training for certain tasks, I would come up with a solution for them. If they continued to underperform over the next few months, I would set another meeting and consider a written warning."

How would you describe your management style?

The aim of this question is to assess the candidate's management style and determine if it would be a good fit for your team. What to look for in an answer:

  • Established management style
  • Willing to adapt their management style if necessary
  • Experience in a managerial position

Example:

"I would describe my management style as coaching. I want to help my employees reach their full potential and motivate them to do their best work. This will help them feel valued and build stronger bonds between us. Coaching them encourages them to stay with the company for longer as well, as they can grow into higher positions."

When interviewing prospective employees, what qualities do you look for?

The aim of this question is to assess the candidate's decision-making skills and ability to find high-quality employees for your company. What to look for in an answer:

  • Experience with recruitment
  • Mention of qualities you're looking for in an employee as well
  • Strong decision-making skills

Example:

"When interviewing prospective employees, I always start by asking about their experience and education. This gives me a better idea of their technical abilities. Then, I will ask behavioural questions to learn more about them. I look for employees who are personable and have good communication skills to provide customers with the best experience. I also look for employees that seem excited or knowledgeable about the company as they are usually willing to do their best."

What sales targets did you need to meet in your previous role? Did you meet them?

The aim of this question is to assess the candidate's experience with sales targets and their ability to meet them. What to look for in an answer:

  • Experience working with sales targets
  • Proven ability to meet sales targets
  • In-depth industry knowledge

Example:

"In my previous role, we had monthly and annual sales targets. We aimed to make $15,000 in profit every month and $180,000 every year. We also aimed to have 10% sales growth by the end of each year and a 5% higher average transaction value. With the help of my excellent team, we were always able to meet our sales targets, sometimes going above them."

How do you motivate your team members?

The aim of this question is to assess the candidate's leadership skills and ability to motivate their team to do their best. What to look for in an answer:

  • Experience in a managerial role
  • Good ideas for motivating their team
  • Strong leadership and interpersonal skills

Example:

"To motivate my team members, I provide regular positive feedback. It can be as small as telling someone they're doing a good job or thanking them for their hard work. I also meet with my team individually to find out how I can help them develop and learn new skills. This shows them I'm interested in their professional goals and want to help achieve them."

What metrics would you look at to determine if your store is doing well?

The aim of this question is to assess the candidate's technical knowledge and ability to analyse store metrics. What to look for in an answer:

  • Experience with metrics
  • Ability to analyse metrics you prioritise
  • Willing to contribute to a successful environment

Example:

"To determine if the store was doing well, I would consider our sales. How is our sales growth? How much growth and net profit are we making? What is our average transaction value? I would also consider other metrics, such as our employee turnover rate, our customer retention, and our foot traffic. If we were doing poorly in one of these categories, I would develop a targeted strategy to improve it. "

What successful strategies did you implement in your previous role?

The aim of this question is to assess the candidate's experience and proven success in their previous role. What to look for in an answer:

  • Good ideas for improving your store's success
  • Proven success in their previous role
  • Strong leadership skills

Example:

"In my previous role, the store had a lot of foot traffic and high customer retention, but our average transaction value was low. We noticed that a lot of customers were coming in, looking around, and not really buying anything. I decided to put more employees on the floor to talk to customers and encourage sales. We also placed more products near the doors and cashiers so customers would see them on their way in and out. Within a few months, we increased our average transaction value by 10%."

What experience do you have working long hours in a fast-paced environment?

The aim of this question is to assess the candidate's physical and mental capabilities to work long hours when necessary. What to look for in an answer:

  • Experience working in a fast-paced environment
  • Physically and mentally able to meet the constraints of the job
  • Willing to work long hours when necessary

Example:

"In my previous role, our store was always understaffed and busy. I would often have to work on the floor to help my team handle the influx of customers. So, I am used to working in a fast-paced environment. I even prefer it sometimes as it helps the day go by quicker."

If a decision needed to be made quickly and you couldn't get in touch with the manager, what would you do?

The aim of this question is to assess the candidate's ability to make decisions on the spot. What to look for in an answer:

  • Strong decision-making skills
  • Willing to take on more of a leadership role when the manager is unavailable
  • Understanding of company policies and limitations

Example:

"If I wasn't able to get in touch with the manager to consult them on a quick decision, I would use my own judgement to decide. When the manager is away, I will be the person in charge, so my team will rely on me to make decisions that benefit them, the customers, and the company."

Have you ever terminated an employee? What happened?

The aim of this question is to assess the candidate's experience with termination and determine if they're able to do so professionally and empathetically. What to look for in an answer:

  • Experience terminating employees
  • Ability to be empathetic
  • Understanding of when they can help their team members and when it's best to let them go

Example:

"I have terminated a handful of employees at my previous company. They were underperforming, coming in late, and not taking the job seriously. After months of trying to train them and giving written warnings, my manager and I decided it was best to let them go. I set a private meeting with each employee, explained why they were being terminated, thanked them for their time with us, and filled out the necessary paperwork when they left."

What is the biggest challenge you faced as an assistant store manager?

The aim of this question is to assess the candidate's ability to overcome common challenges associated with being an assistant store manager. What to look for in an answer:

  • Strong problem-solving skills
  • Willing to overcome challenges
  • Experience as an assistant store manager

Example:

"As an assistant store manager at my previous company, the biggest challenge I faced was the high employee turnover rate when I first arrived. I investigated it by interviewing current employees, and they said they were overworked. I hired more employees, provided more in-depth training, and the turnover rate went down significantly."

Have you ever had a disagreement with your store manager? What happened?

The aim of this question is to assess the candidate's ability to handle conflict with their supervisors professionally. What to look for in an answer:

  • Strong problem-solving skills
  • Ability to resolve conflict professionally
  • Excellent interpersonal and communication skills

Example:

"I have only had one disagreement with my previous store manager about terminating an employee. He wanted to terminate an employee that was underperforming, but I didn't want to as I knew the employee wasn't normally like that. We agreed to sit down with the employee and discuss the issue. Afterwards, my manager agreed to give the employee a few weeks and see if there was an improvement. There was a significant improvement, so my manager was happy."

If corporate wanted to implement a policy you thought would lead to lower sales or poor morale, what would you do?

The aim of this question is to assess the candidate's willingness to put the good of the store above potential conflict. What to look for in an answer:

  • Strong communication skills
  • Knowledge of what's best for a store's success
  • Willing to discuss problems and solutions with corporate

Example:

"If corporate wanted to implement a policy I thought wouldn't be successful, I would talk to them about it. I would let them know how it could damage sales, employee morale, or the like, and help them tweak the policy or come up with a new one."

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