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Account Manager Interview Questions

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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Whether you are preparing to interview a candidate or applying for a job, review our list of top Account Manager interview questions and answers.

  1. How do you intend to increase our revenue? See answer
  2. What skills do you have that make you a good Account Manager? See answer
  3. What is your management style? See answer
  4. What would you do if a long-term client wanted to end our working relationship? See answer
  5. Have you ever had a disagreement with a client or colleague? What happened? See answer
  6. How do you keep track of all your existing clients? See answer
  7. What do you do to stay up-to-date with the marketing and sales industries? See answer
  8. Can you sell me this pen? See answer
  9. Have you ever upsold a current client? What happened? See answer
  10. How do you build and maintain professional relationships? See answer
  11. Have you ever made a mistake that made a client unhappy? What happened? See answer
  12. What customer relationship management (CRM) software do you have experience with? See answer
  13. How do you meet sales goals? See answer
  14. Do you see yourself in this position in five years? See answer
  15. What was your most challenging sale and why? See answer
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Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

15 Account Manager Interview Questions and Answers

How do you intend to increase our revenue?

The aim of this question is to assess what the candidate brings to the table to see if they would be a good fit for your team. It also shows whether they have done research into your company. What to look for in an answer:

  • Prior understanding of your company
  • Ability to increase revenue
  • Experience in a similar role

Example:

"Your company seems to be doing well if your public records are correct, so I would focus more on maintaining your current business relationships before pursuing any new ones. This will give me a better idea of your client base and their needs, so I can then focus on building new relationships to increase revenue."

What skills do you have that make you a good Account Manager?

The aim of this question is to determine what skills the candidate possesses to see if they suit your needs. What to look for in an answer:

  • Possession of skills you're looking for in a candidate
  • Understanding of the role
  • Confidence in their abilities as an Account Manager

Example:

"I believe the most important skills an Account Manager should have are good communication and interpersonal skills. I have both, which lets me build and maintain relationships with clients. It allows me to meet clients' needs and encourage them to continue working with us. It also helps me be a good manager and work closely with my team to achieve monthly and annual goals."

What is your management style?

The aim of this question is to assess the candidate's management style to determine if it matches your work environment. What to look for in an answer:

  • Established management style
  • Experience in a leadership role
  • Ability to adapt their management style to different environments

Example:

"I would describe my management style as participative. I think I always have more to learn and what better people to learn from than my own team? I enjoy hearing other people's ideas and concepts, so I hold weekly meetings with my team and welcome their input. Account managers must work closely with their team to promote success and reach targets, so being a participative manager helps me do that."

What would you do if a long-term client wanted to end our working relationship?

The aim of this question is to assess the candidate's conflict resolution skills. What to look for in an answer:

  • Established client retention process
  • Ability to resolve conflicts professionally and independently
  • Strong interpersonal skills

Example:

"If a client wanted to end our working relationship, I would find out why by setting up an in-person or virtual meeting. If it was something I could change, such as a lack of communication, I would come up with a plan and present it to the client. I would ask them to give me a few more months to see if they like the changes I've made and then decide whether they want to leave.If it wasn't something I could change, I would thank the client for their business and remind them that we are open to helping them in the future if they need it."

Have you ever had a disagreement with a client or colleague? What happened?

The aim of this question is to assess the candidate's problem-solving and interpersonal skills. What to look for in an answer:

  • Ability to resolve conflicts professionally
  • Strong interpersonal and communication skills
  • Experience working with clients and as a team

Example:

"I once had a disagreement with a client who felt like we weren't giving him the proper attention and communication. I was surprised because we were sending weekly updates to the client via email. When he looked at the email we were using, he realised he hadn't given us his updated email address. Once we got the new email address and started sending him the weekly emails, the client was happy."

How do you keep track of all your existing clients?

The aim of this question is to assess the candidate's organisational skills. What to look for in an answer:

  • Established process for keeping track of clients
  • Strong organisational skills
  • Ability to maintain relationships with clients

Example:

"In my previous position, I used customer relationship management software to keep track of my existing clients. I have experience with Salesforce and NetSuite CRM which both allowed me to store client information and notes about each client, such as their communication preferences."

What do you do to stay up-to-date with the marketing and sales industries?

The aim of this question is to assess the candidate's current knowledge and willingness to further their education. What to look for in an answer:

  • In-depth industry knowledge
  • Willingness to improve their knowledge and skills
  • Passion for their work

Example:

"I enjoy staying updated with current marketing and sales trends by reading online magazines. My favourite magazines are Strategy and Canadian SME Magazine. I read a few articles a day to stay updated and learn more about the industry. I also attend sales and marketing conferences when I can, such as DigiMarCon and The Gathering. This helps me improve my knowledge and meet like-minded people in the industry to learn from."

Can you sell me this pen?

The aim of this question is to see firsthand what the candidate's sales tactics are to determine if they would be a good fit for your company. What to look for in an answer:

  • Confident enough to sell anything on the spot
  • In-depth knowledge of successful sales tactics
  • Experience in a sales role

Example:

"Every candidate's answer will differ based on their comfort level and preferred sales tactics. Generally, the candidate should try to sell you the object by telling you how it will improve your life or business."

Have you ever upsold a current client? What happened?

The aim of this question is to assess the candidate's knowledge of and experience with upselling. What to look for in an answer:

  • Strong sales abilities
  • Good communication and interpersonal skills
  • Example of a specific scenario

Example:

"In my last role, I was the account manager at a commercial insurance company. One of our clients was looking for a basic insurance plan for their staff, but I upsold him on a premium package. I compared both packages and explained that he was getting more for his money by purchasing the premium package. It was one of our biggest sales, so we were all excited."

How do you build and maintain professional relationships?

The aim of this question is to assess the candidate's interpersonal skills and ability to retain customers. What to look for in an answer:

  • Strong communication and interpersonal skills
  • Ability to retain customers
  • Understanding of the importance of professional relationships

Example:

"I build and maintain professional relationships by keeping an open line of communication. I make myself available to customers by giving them my phone number and email, so they can reach out to me anytime. I also ask customers their preference for daily, weekly or monthly calls/updates. Based on their preference, I will set up meetings with my clients to talk about their account, answer any questions, and just build a stronger relationship."

Have you ever made a mistake that made a client unhappy? What happened?

The aim of this question is to assess the candidate's ability to admit to mistakes and learn from them. What to look for in an answer:

  • Honesty when discussing their mistakes
  • Ability to learn from mistakes
  • Experience working with clients

Example:

"One time, I put a sale through under the wrong client's name. I didn't realise my mistake until that client called me and said they received a charge from us they weren't expecting. The client was very understanding when I explained what must have happened and apologised, so it worked out. But going forward, I ensure to double-check every sale I make before putting it through."

What customer relationship management (CRM) software do you have experience with?

The aim of this question is to assess the candidate's experience with common CRM software to see if they need further training. What to look for in an answer:

  • Experience with software you use
  • Willingness to learn how to use new software
  • Knowledge of CRM software and what it's used for

Example:

"From my previous role, I have experience using Salesforce CRM, HubSpot Sales Hub, and Freshworks CRM. I used Salesforce CRM the most, but I am proficient with all three. I am also happy to learn how to use any other CRM software you prefer."

How do you meet sales goals?

The aim of this question is to assess the candidate's understanding of sales goals and their ability to meet them. What to look for in an answer:

  • Established process for meeting sales goals
  • Understanding of their role in meeting sales goals
  • Experience in sales

Example:

"To meet sales goals, I motivate my team to look for new leads and bring in more clients. If we're getting towards the end of the month and are far off from our targets still, I will jump in and focus on client acquisition as well. Otherwise, I focus my attention on building relationships with current clients and upselling new products or services to them."

Do you see yourself in this position in five years?

The aim of this question is to assess whether the candidate would be a good long-term fit for your company. What to look for in an answer:

  • Willingness to work for one company long-term
  • Understanding of the role and their potential career path
  • Established goals for the future

Example:

"I've worked my way up to be an Account Manager, so I do see myself being one for the rest of my career. I really enjoy working in sales and marketing and helping clients find what they're looking for. I'm good at my job and I would love the opportunity to show you that over the next few years."

What was your most challenging sale and why?

The aim of this question is to assess the candidate's ability to overcome challenges. What to look for in an answer:

  • Strong problem-solving and conflict resolution skills
  • Ability to overcome common challenges an account manager faces
  • In-depth industry knowledge

Example:

"My most challenging sale was with a major client, one of the biggest for the company. Since it was such a big contract, the negotiations went on for months. I had to dedicate a lot of my time to this client even though we weren't sure we would be able to onboard them. All the hard work panned out and, after four months, I made the sale."

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