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Sales Coordinator Interview Questions

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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Whether you are preparing to interview a candidate or applying for a job, review our list of top Sales Coordinator interview questions and answers.

  1. What method do you take to prioritise tasks when two sales employees are asking you for help at the same time? See answer
  2. How did you ensure that you were meeting targets in your last job? See answer
  3. Can you tell me about a time you didn’t or almost didn’t meet your sales quota? See answer
  4. If you had a customer complaining about the price of a product or service, how would you handle it? 
  5. What CRM software systems do you have experience using? 
  6. What reports do you think are the most important for a sales coordinator to create for management? 
  7. What do you know about our products or services ?
  8. What experience do you have creating sales contracts? 
  9. What skills do you think someone needs to be successful as a sales coordinator? 
  10. How do you generate sales leads? 
  11. What is your biggest professional accomplishment and why? 
  12. How do you ensure you’re successful when making cold calls? 
  13. What do you find is the most rewarding aspect about being in sales? 
  14. How do you stay organised? 
  15. What methods do you take to ensure you are following up with a lead?  
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Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

15 Sales Coordinator Interview Questions and Answers

What method do you take to prioritise tasks when two sales employees are asking you for help at the same time?

This question will help you understand how well the candidate multitasks and manages high-priority tasks. What to look for in an answer: 

  • Problem-solving skills
  • Ability to multitask
  • Excellent communication skills

Example:

"Whenever two sales employees expect something of me immediately, I take a minute to determine which task is the higher priority. If I'm not able to determine that on my own, I email both of them at the same time to explain the situation and ask which task is due sooner than the other. Usually, this helps me figure out which task to complete first and which can wait."

If you had a customer complaining about the price of a product or service, how would you handle it?

Two of the key responsibilities for sales coordinators are the ability to resolve conflict and provide excellent customer service. What to look for in an answer: 

  • Customer service skills
  • Conflict-resolution skills
  • Ability to remain calm when handling conflict

Example:

"Unfortunately, this has happened to me a few times in my past jobs. What I find works the best is always reassuring the customer and letting them know that you hear their concerns and completely understand. I also make sure to explain all of the particular details about the product and how the company prices their product, if necessary."

What CRM software systems do you have experience using?

This question will help you understand if the candidate has experience using or working with the CRM system your sales team uses. What to look for in an answer: 

  • Experience using a CRM platform
  • An example of a CRM platform
  • Ability to learn quickly

Example:

"Having worked in sales for the last 10 years for four different companies, I have used several different CRM systems. I'm a pretty quick learner, so it never takes me long to learn a new system. The one the company I currently work for is using is Salesforce."

What reports do you think are the most important for a sales coordinator to create for management?

A sales coordinator should be able to pull important reports for sales staff and management, so knowing what types of information to pull is a key duty involved in this role. What to look for in an answer: 

  • Examples of different reports
  • Experience pulling reports
  • Analytical skills

Example:

"In my current job, I'm responsible for pulling quota reports, where I need to pull information about the quotes I, or other members of the sales staff, have sent out. I also pull life-to-date sales so that my teammates have a better understanding of where they stand in terms of meeting their sales quotas. If we have a customer who has worked with us in the past, I'm also responsible for pulling their customer purchase history."

What do you know about our products or services?

This question will help you understand how much research the candidate has done on your company and if they feel comfortable selling your products or services. What to look for in an answer: 

  • Examples of your products or services
  • Strong understanding of your products or services
  • Excellent sales skills

Example:

"I believe I have a lot to learn about what you have to offer, but I did do some research regarding your variety of technology products. They are quite similar to the products I'm currently selling, so I don't think it would take me too long to learn all the details I would need to know for the job."

What experience do you have creating sales contracts?

The right candidate for the job should have experience writing and sending sales contracts. What to look for in an answer: 

  • Excellent communication skills
  • Experience drafting contracts
  • Negotiation skills

Example:

"I have been helping my sales team draft sales contracts for the last eight years. Usually, I work with the sales team to fully understand all of the important information required for the contracts. After that, I draft up the contract and send it to the sales contact for a review, and then I email the contract to the customer."

How did you ensure that you were meeting targets in your last job?

This answer will help you understand how the candidate solves problems in order to meet their sales targets consistently. What to look for in an answer: 

  • Competitive attitude
  • Problem-solving skills
  • Ability to hit targets

Example:

"Hitting sales targets is incredibly important for me, not just because I'm financially motivated to hit them, but also because I'm competitive. If there is a quarter when I'm not on track to hit my target, I make sure to sit down and review my pipeline. Sometimes I send emails to customers I haven't heard from in a while to see if they are ready to purchase again."

What skills do you think someone needs to be successful as a sales coordinator?

This answer will help give clarity on whether the candidate has the right skills for the role and understands what skills it takes to be successful. What to look for in an answer: 

  • Communication skills
  • Problem-solving skills
  • Negotiation skills

Example:

"I think the most important skills required to be successful as a sales coordinator are excellent communication skills, problem-solving skills, and negotiation skills. I have worked hard for the past several years working on my negotiating skills and taking courses to help me negotiate more effectively with customers."

How do you generate sales leads?

One of the most important roles for a sales coordinator is being able to generate leads. What to look for in an answer: 

  • Ability to generate leads
  • Example of generating leads
  • Research skills

Example:

"One of the best ways I generate leads is by going through our CRM system to find all of the clients I have connected with in the past that never converted. Following up with them when we're having a sale can often help start a conversation, and it typically leads to more sales."

What is your biggest professional accomplishment and why?

It's important to understand what the candidate has accomplished in their career and what they are proud of. What to look for in an answer: 

  • Example of accomplishments
  • Ability to meet sales targets
  • Goal-oriented personality

Example:

"It's important for me to hit sales targets consistently. One accomplishment I'm really proud of was getting into the president's club three years in a row at my last company. By hitting my sales targets every quarter in the span of the year, I made it into the club. Hitting it once fuelled me to hit it multiple times because I'm a very competitive person."

How do you ensure you're successful when making cold calls?

Sometimes sales coordinators need to make cold calls in order to generate leads and business, so this question will help you understand if the candidate has experience and how they find success. What to look for in an answer: 

  • Experience making cold calls
  • Ability to maintain conversations with strangers
  • Ability to give a strong sales pitch

Example:

"For me, the more often I cold call, the more successful I am. It's important to develop a kind of script when working for a new company. Having a script allows me to move the conversation in the direction I'm hoping it will go. I'm also told I'm a people person and have no trouble starting or maintaining conversations with people I have never met before. When I need to, I research the individual I am calling ahead of time to try and find something in common for us to talk about."

Can you tell me about a time you didn’t or almost didn’t meet your sales quota?

Being able to solve problems and adjust a strategy when required is an important aspect of being a sales coordinator. What to look for in an answer:

  • Ability to solve problems
  • Conflict-resolution skills
  • Competitive attitude

Example:

"It is rare because I am such a competitive person, but there was a time a couple of years ago where I was at risk of not hitting my sales target for the quarter. There were a couple of factors at play, and the company was not having a good quarter. To hit the target, I called everyone possible that made sense in my pipeline. Unfortunately, I didn't end up hitting my sales target for the quarter, but from then on I spent the first couple of days in each quarter planning out how I would hit my goal."

What do you find is the most rewarding aspect about being in sales?

It's important that the candidate actually enjoys the job they are pursuing. Therefore, this question can help you understand why the job candidate picked sales as a career. What to look for in an answer: 

  • Passion for sales
  • Strong sales skills
  • Example of what they find rewarding

Example:

"Without a doubt, the most rewarding aspect of being in sales is when I hit my sales target for the quarter. The rush I get when I hit my goal is so exciting. The prospect of hitting my goals is what keeps me coming back to the job and looking forward to each day at work."

How do you stay organised?

Sales coordinators deal with multiple clients at one time, so being organised is a very important aspect of the job. What to look for in an answer:

  • Example of how they stay organised
  • organisational skills
  • Attention to detail

Example:

"I rely on digital programmes to help keep me organised. I always make sure to put important dates or meetings in my calendar. I also write a to-do list at the end of every workday so that I'm able to start the next day knowing everything that I need to accomplish."

What methods do you take to ensure you are following up with a lead?

Customer satisfaction and closing the sale is important for sales coordinators, so this question will help you understand how they accomplish those goals. What to look for in an answer: 

  • organisational skills
  • Customer service skills
  • Examples of how to follow up with a lead

Example:

"I use the CRM system we have as an organisation to help remind me when I need to follow up with a lead. I also use my calendar to write notes as well. The CRM system helps me keep notes about the last conversation I had with the individual so that I know what to discuss when I follow up with them."

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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