This is an important question because it shows if a candidate realises the limitations and processes that small businesses need to take into consideration when planning and implementing digital marketing strategies. Knowing which KPIs (Key Performance Indicators) are important for you as an employer can be a sign that the candidate is able to plan digital campaigns successfully. What to look for in an answer:

• Understands the importance of different KPIs
• Has experience measuring campaign results
• Can scale processes to fit the company's goals

Content marketing is one of the most important areas of digital marketing for small businesses. Therefore, it's important to make sure the candidate knows the best content practices and can apply them to the company's strategy. What to look for in an answer:

• An understanding of best SEO practices
• Familiarity with different areas of digital marketing
• Ability to understand consumer behaviour online

When answering this question, the candidate can show if they have the necessary experience using specific analytical tools commonly used in digital marketing. What to look for in an answer:

• Knows how to use analytical and measurement tools
• Has experience with Google Analytics
• Can objectively measure campaign successes and accomplishments

Digital Marketing Managers often work with other marketing professionals to design and implement a coherent marketing strategy for a company. It's important that they know how to communicate with others, delegate tasks and successfully manage a team while making sure everyone follows specific project guidelines. What to look for in an answer:

• Confidence in being a leader
• Knows how to onboard, work with and manage a team
• Understands reporting procedures

If you're looking for a Digital Marketing Manager who can easily discuss projects with your company's clients, it's important that they can be flexible and confidently sell your products or services to them. Therefore, being able to convince clients that digital marketing is the key to their success is important in this role. What to look for in an answer:

• Verbal communication skills
• Persuasion and influencing skills
• Knows how to highlight the importance of digital marketing

This question shows if the candidate has experience in the field of email marketing. It's important that the candidate feels comfortable reaching out to the company's audience and knows how different marketing channels can influence each other. What to look for in an answer:

• Extensive knowledge about email marketing practices
• Previous experience using tools for designing, sending and monitoring newsletters
• Quick information recall

This question is important because the answer to it shows if the candidate is able to apply general industry trends to improve the company's digital strategy or brand awareness. What to look for in an answer:

• Knowledge about the company's profile and industry
• Up to date with emerging marketing trends
• Shows a true passion for learning and improving knowledge in their field

The answer to this question shows if the candidate is familiar with various limitations and differences between social media channels used by online communities these days. It's also important that the candidate realises what the company's target audience is and can use this knowledge to answer this question. What to look for in an answer:

• Knows what the company's target audience is
• Can market product campaigns to a select group of people
• Has extensive experience with various digital channels

Although it may not be the most exciting part of a campaign, analysing campaign results and reporting them to supervisors and executives can be an important part of every digital marketing manager's job. The candidate should feel confident and know how to measure and present project outcomes. What to look for in an answer:

• Ability to use analytical and reporting tools
• Knows how to measure campaign success
• Experience setting realistic goals for campaigns

Digital marketing trends are constantly changing. It's important that the candidate engages with industry news sources on a regular basis. The answer to this question shows if the candidate has the passion for the field and the desire to learn or strengthen their marketing skills. What to look for in an answer:

• Passion for emerging marketing trends
• Desire and motivation to learn about new marketing practices and tools
• Research skills