A good sales manager is used to working as part of a team. You want a candidate who has experience in not only working in teams but who knows how to communicate clearly to all departments. Here is what to look for in an answer:

• Evidence of having worked with teams
• Willingness to be part of a community
• Knowledge of your company culture

Candidates with knowledge of CRM software may work more efficiently. Experience with CRM also allows sales managers to develop new strategies and leads to satisfied customers. Here is what to look for in a successful answer:

• Experience with CRM software
• Experience generating leads
• Technical skills

Asking this question identifies how a potential candidate will fit in with your company and how their previous experience shaped them. Here is what to look for in a good answer:

• Understanding of the importance of company culture
• Knowledge of what makes a positive company culture
• Ability to motivate fellow employees

What makes an employee successful depends on the vision of the sales manager. A good sales manager will reward their employees when they do well at their jobs. Here is what to look for in their answer:

• Strategy for recognizing achievements
• Management and teamwork skills
• Ability to support their staff positively

A sales manager should know how to take advantage of their staff's skills. The sales manager will recognise the potential of their employees. Here is what to look for in a good answer:

• Strategy for assigning tasks
• Ability to create plans and goals for staff members
• Communication and interpersonal

Sales managers need to know how to manage their workloads. They also need to work efficiently in a fast-paced environment while providing customers with excellent service. Here is what to look for in a good answer:

• Ability to work in a fast-paced environment
• Strategies for motivating employees
• Ability to work efficiently in challenging situations

This question provides you with insight into the kind of leader the candidate is. Their answer will inform you of how they plan to work with their team members. Here is what to look for in an answer:

• Enthusiasm for the role
• Teamwork
• Real-life examples of motivating teams

Sales managers have to navigate multiple types of personalities throughout the day. This question provides you with insight into the candidate's interpersonal skills and whether they can manage their employees' emotions and personalities throughout the day. Here is what to look for in an acceptable answer:

• Sales manager experience
• Excellent communication skills
• Understands the responsibilities of the sales manager

This question gives you information about the candidate's priorities. It also provides you with an idea of what they can bring to the sales team. Here is what to look for in a good answer:

• Enthusiasm about the position
• General knowledge of company values
• Knowledge of the role

The answer to this question provides you with some information on how the candidate has worked in previous positions. It'll provide you with information on how the candidate can fit into your team. Here is what to look for in a good answer:

• Previous sales experience
• Knowledge of sales manager position
• Soft and hard skills that fit the role

This question shows how the candidate manages their time and the time of their employees. It also demonstrates how the candidate prioritises their employees' needs. Here is what to look for in an answer:

• Listens to the needs of employees
• Strategy in creating schedules
• Shows compassion toward employees

Example:

The candidate's answer to your question will tell you how they manage obstacles in the workplace. It'll also determine whether they have a strategy to keep working toward goals. Here is what to look for in a good answer:

• Ability to persevere
• Understanding of job position
• Relevant hard and soft skills

This question will give you insight into what the candidate's previous work experience was like and what they did and didn't like about their previous position. Here is what to look for in a good answer:

• Respect for previous employer
• Enthusiasm for the position
• Understanding of company goals

This question will identify what the candidate considers to be an accomplishment. It also provides you with information about how you're going to assign the candidate tasks. Here is what to look for in a good answer:

• Self-reflection and awareness
• Previous accomplishment
• Provides real-life situations

The candidate's answer to this question will determine how they're going to work with your team. It'll also give you a base to know whether they'll be happy in their role. Here is what to look for in an acceptable answer:

• Knowledge of job responsibilities
• Describes pros and cons 
• Interpersonal and communication skills