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Sales Consultant Interview Questions

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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Whether you are preparing to interview a candidate or applying for a job, review our list of top Sales Consultant interview questions and answers.

  1. What were the factors that informed your career decision as a sales consultant? See answer
  2. How do you convince a customer of the desirability of a particular product? See answer
  3. What do you think of our current products and services? See answer
  4. From start to finish, what is your sales strategy for a product? See answer
  5. How consistently do you meet your monthly sales goals? See answer
  6. What skill do you consider the most important in your line of work? See answer
  7. As a sales consultant, what is your ideal working environment? See answer
  8. How would you advertise your phone to me as a sales consultant? See answer
  9. What is your strategy for maintaining a healthy company-customer relationship? See answer
  10. What role does collabouration play in improving sales? See answer
  11. What aspect of working as a sales consultant do you least enjoy? See answer
  12. What vital lessons do you think you’ve learned in your previous work that prepare you for this role?
  13. Narrate an experience that shows how you made your biggest sale.
  14. On occasions of poor sales, where do you derive your motivation?
  15. As a sales consultant, how do you deal with rejection?
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Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

15 Sales Consultant Interview Questions and Answers

What were the factors that informed your career decision as a sales consultant?

This question helps you learn what motivates the candidate and their commitment and suitability to improve productivity in your company. What to look for in an answer:

  • How strategic their reasons are for boosting sales
  • Excellent communication skills
  • Decisiveness and originality

Example:

 "I fell in love with sales from watching advertisements on TV while growing up. Also, the commission-based pay schedule resonates well with my life philosophy. I love talking persuasively, so it was a simple decision to make."

How do you convince a customer of the desirability of a particular product?

This question aims to assess a candidate's ability to make sales even when customers need to be persuaded into buying. What to look for in an answer:

  • Persuasiveness and persistence
  • Ability to overcome rejections
  • Desire to understand clients

Example:

 "If a customer examines a product and discards it with a negative reaction, I deliberately respond with a friendly chuckle, which shows the client isn't familiar with the quality of the product. Then, after gaining the client's attention, I highlight the superior qualities of the product I'm offering. It works well."

What do you think of our current products and services?

This question seeks to examine a candidate's knowledge about the company and how they view its existing products. What to look for in an answer:

  • Knowledge of the company products
  • Critical-thinking skills
  • Intelligent review and evaluation of products

Example:

"While applying, I looked into the products the company offers. I can't wait to work with the team. The products are of the best quality. For instance, your footwear collection, particularly sneakers, is the latest trend and is a candidate for great sales. Although, I think the launch of waterproof sneakers would improve sales."

From start to finish, what is your sales strategy for a product?

This question aims to gain insights into a candidate's strategies for making sales, from the point of contact with a customer to purchase. What to look for in an answer:

  • Definite sales strategies
  • The potential productivity of the strategy
  • Critical-thinking skills

Examples: 

Example:

"I establish contacts with warm leads. After that, I show them the product, allowing them to see its major qualities, highlights, and how to use it. Then, I proceed to do a comparative analysis of the product with others to show clients why they want to buy it. If I sense an inability to meet the price, I offer them a lower price option within the accepted range."

What vital lessons do you think you've learned in your previous work that prepare you for this role?

This question aims to examine a candidate's experience from their previous employment and how it can help them improve their performance at the company. What to look for in an answer:

  • Experience delivering results in a previous role
  • Willingness to improve
  • Connection to a new role

Example:

"At my previous workplace, one of the invaluable lessons I learned was the importance of cordial relationships with clients. It's important to create long-term partnerships with clients that benefit the company. So, I commit myself to ensure this happens. One method we used was collating contact numbers and sending periodic and seasonal greetings. It ensured sales kept improving."

How consistently do you meet your monthly sales goals?

This question aims to assess a candidate's sales performance and how they match the company's standards. What to look for in an answer:

  • Level of productivity
  • Consistency in meeting sales targets
  • Adaptability to the company's targets

Example:

 "At my former workplace, I was always in the top three on the sales performance index. I easily met and exceeded targets consistently. I was awarded as the sales personnel of the year two years ago. They also promoted me to a senior sales consultant, where I've excelled in the last eight months. This is all thanks to my commitment to approaching my targets strategically."

Narrate an experience that shows how you made your biggest sale.

This question is important to gain insights into a candidate's experience in making big sales and if they can replicate it. What to look for in an answer:

  • Strategy used that triggered the experience
  • Confidence narrating the experience
  • Qualities exhibited in closing the deal

Example:

"I closed my biggest deal two years ago. I had discovered a problem a friend's company was having regarding the delivery of quality equipment. I had to convince him of our product's superiority, which his company liked. They ordered a trial batch at first, then purchased larger quantities and finally, entered a partnership agreement with us as their official supplier."

What skill do you consider the most important in your line of work?

This question aims to assess a candidate's knowledge and understanding of their role and specific skills required to succeed. What to look for in an answer:

  • Knowledge of the role and its demands
  • Critical-thinking skills
  • Decision-making skills

Example:

"Unequivocally, communication skills remain the most important skill to possess as a sales consultant. It's important that one can speak fluently and in clear and easy-to-understand English. Closely behind are persuasiveness and core marketing skills. The quality of your pitches is what invites a customer to your products in the first place before effective communication and persuasiveness convince them to make a purchase."

During periods of poor sales, where do you derive your motivation?

This question aims to assess a candidate's attitude toward work and how they find motivation, even when sales go bad. What to look for in an answer:

  • Independence
  • Positive attitude
  • Ability to take initiative

Example:

"Every day when I get up, I keep my targets, goals, and dreams in my mind. Considering that this is a job I fell in love with as a child and remain passionate about to this day, I never let periods of bad sales days affect me or my dedication. It's always easy for me to keep my head high, reflect on ways to improve my performance, and move forward."

As a sales consultant, what is your ideal working environment?

This question aims to ascertain if a candidate fits into the company's structure by examining their flexibility and ability to adapt to a new working environment with ease. What to look for in an answer:

  • Teamwork and interpersonal skills
  • Adaptability to the company's working environment
  • How a candidate will fit in with the team

Example:

"In my role as a sales consultant, I can fit in anywhere at work and with the team. Although I have a preference for a closed workspace, both for the quietness and privacy, there are also times I desire an open workspace. This is because it makes interaction and collabouration with colleagues easier."

How would you advertise your phone to me as a sales consultant?

This question is fundamental. It helps to give a practical scenario to a candidate to assess their marketing skills and the potential of their productivity level. What to look for in an answer:

  • Sales and marketing skills
  • Strong persuasive skills
  • Effective communicative skills

Example:

"I'm happy to update you on our latest product arrivals. The best pick is this phone I'm holding right now. As you can see, I couldn't afford to miss out on using one. According to major tech ranking sites, its camera is the best, and it has strong battery life and durability. A trial will be enough to convince you."

What is your strategy for maintaining a healthy company-customer relationship?

This question aims to assess the qualities or skills a candidate possesses to ensure the company can maintain a healthy relationship with its clients. What to look for in an answer:

  • Strong interpersonal skills
  • Excellent communicative skills
  • Empathy, friendliness, and cheerful nature

Example:

"Whenever I meet a client, whether new or old, I'm always happy to greet them with a cheerful tone. I try to make them feel comfortable and relaxed. Even after the purchase, I exchange farewell pleasantries, and if available, I assign junior staff to help them take their purchases to their cars."

As a sales consultant, how do you deal with rejection?

Rejection is a common part of sales. This question aims to assess how a candidate overcomes rejection, especially if persistent. What to look for in an answer:

  • Ability to overcome setbacks
  • Strong, resilient spirit
  • Experience in handling rejections

Example:

"In my 10 years of experience as a sales consultant, I've come to realise that there are days that losses occur. With this at the back of my mind, I always make it a point to enquire from clients why they rejected the products. This helps me to inform my colleagues, and we work on it together to prevent losing a sale in the future."

What role does collabouration play in improving sales?

This question helps you to assess a candidate's team spirit and attitude toward collabourating with colleagues. You can also identify if they'll fit in with the organisation's structure and deliver effectively. What to look for in an answer:

  • Communication skills
  • Interpersonal skills
  • Experience and willingness to function in a team

Example:

"I believe you can only function as a sales consultant through a collabourative effort. Since I didn't develop the product myself, experts who did need to explain how it works. Besides this, brainstorming with other sales consultants on working strategies is vital to improving sales."

What aspect of working as a sales consultant do you least enjoy?

This question aims to help you understand the areas of sales consultancy in which a candidate feels less comfortable. It helps you to know if the candidate will fit into the workplace. What to look for in an answer:

  • Decisiveness of response
  • Ability of the candidate to fill the vacant role
  • Flexibility and adaptability

Example:

 "One reason I love this job is that it gives me the platform to address a large populace and convince them. Gesticulating and moving back and forth gives me a commanding presence. Thus, while I can work indoors with few clients, I don't find it as thrilling. I always prefer to work with a large number of people."

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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