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Communications Manager Interview Questions

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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Whether you are preparing to interview a candidate or applying for a job, review our list of top Communications Manager interview questions and answers.

  1. How familiar are you with digital marketing technology? See answer
  2. Do you have experience in influencer marketing? See answer
  3. How do you handle team assignments as a communications manager? See answer
  4. Are you comfortable with public speaking on behalf of the company? See answer
  5. What communications management software are you familiar with? See answer
  6. How would you manage a workplace conflict? See answer
  7. What credentials set you apart from other candidates? See answer
  8. What are the most crucial attributes of a communications manager? See answer
  9. Have you ever led any successful communication campaigns? Can you please list them? See answer
  10. What is the most effective communication strategy? See answer
  11. How would you respond to criticism from one of your team members? See answer
  12. How will you help set a communication strategy?
  13. Have you ever handled a challenging communication campaign?
  14. What steps will you take to promote our brand?
  15. Do you have experience in overseeing digital marketing campaigns? 
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Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

15 Communications Manager Interview Questions and Answers

How familiar are you with digital marketing technology?

The communication industry is changing rapidly. The ideal candidate for the communication manager's job needs to explain how they adapt to technological changes in the industry. The right candidate should demonstrate their experience with various social media platforms. Furthermore, the applicant for the role should have experience with email marketing campaigns alongside other digital channels. You have to be sure the candidate has knowledge of the most recent communication technologies. What to look for: 

  • Experience working with multiple social media networks 
  • Proven knowledge of email marketing tools and website development tools 
  • The candidate's willingness to improve on their marketing and communication tools

Example:

“I have experience with conventional advertising and print media advertising. I have a knack for social media campaigns. I take courses on digital marketing and communications to update my communications managing prowess.”

How will you help set an effective communication strategy?

A communication manager has the responsibility of overseeing a company's communication plan. The ideal communications manager should be a professional who is willing to work with the rest of the communications and marketing team. The communication manager should encourage their team to adhere to the company's overall marketing and communication strategy. What to look for:

  • Whether the candidate can focus on the company's communication strategy
  • Willingness to comprehend the company's communication property 
  • Confidence in coming up with a tangible communication plan

Example:

“My responsibility as the communication manager is to support the company communications strategy. I will deploy strategies and tactics that align with your company's goals.” 

Have you ever handled a challenging communication campaign before?

You would like to understand how the candidate assesses a communication campaign or whether the candidate knows how to conduct a communication campaign in the first place. More importantly, you would seek to understand how a candidate reacts to possible failures in a communication campaign. The candidate must explain how they can use technology to respond to marketing and communication campaigns' failures. What to look for:

  • Suggestions on how the candidate would respond to failures in communications campaigns 
  • Ability to oversee a communication campaign 
  • Willingness to conduct communication campaigns professionally

Example:

“In my previous role as a communication manager, I have dealt with risky communication campaigns. I'm fully aware of how such campaigns attract a low response rate. Nonetheless, I can review and monitor data frequently to make changes to the campaigns promptly.” 

Do you have experience in influencer marketing?

A professional communication manager must have experience in identifying influencers. They should also prove that the influencer has a positive impact on the business. Moreover, the candidate also needs to know the specific influencers in the communications industry.  If the applicant doesn't know the prominent influencers in the industry, they may have little communication expertise. Furthermore, the communications manager applicant needs to illustrate their relationship with their influencers. What to look for:

  • A comprehensive understanding of how influencer marketing works
  • Proven relationships with prominent influencers 
  • Experience in conducting a successful influencer marketing campaign

Example:

“I have experience helping companies create successful influencer marketing campaigns with key industry leaders. I can help your organisation find mutually beneficial ways to partner with my influencers to share information and audiences.” 

How do you handle team assignments as a communications manager?

The question gives you a chance to assess whether the candidate has the skills to manage a communication team. The candidate should express willingness to encourage professional advancement among their team. They should have a knack for solving conflicts and assigning assignments to the right people. As the interviewer, you should ask the applicant to mention real-life instances of handling previous team assignments. What to look for: 

  • Experience in managing team assignments 
  • Ability to delegate effectively 
  • Conflict resolution capabilities 

Example:

“I evaluate every employee's experience levels. I assign them assignments that aren't overwhelming but are challenging enough to help them improve their skills. I also listen to their concerns, and strive to solve the conflict amicably.”

Are you comfortable with public speaking on behalf of the company?

Communications managers have the responsibility to represent their respective companies to the media and employees. The question enables you to dig deeper into the candidate's public speaking capabilities. This question will enable you to determine whether the candidate will be comfortable addressing promotional events or public events. What to look for:

  • Impeccable public speaking skills 
  • Ability to represent your organisation 
  • Speech writing prowess

Example:

“I am extremely good at public speaking. I am the spokesperson for the organisation I am currently representing. I know how to craft press releases and issuing statements on behalf of the organisations.” 

What steps will you take to promote our organisation?

A communications manager needs to work closely with media to promote their organisation's reputation. The communications manager's job is to make sure the organisation maintains the best image in the public's eyes. The manager needs to oversee the implementation of effective social media and public relations campaigns. A great candidate for the communications manager's job should illustrate how they plan to enhance the company's reputation. What to look for:

  • Ability to make strategic decisions and make effective decisions 
  • Ability to make sound and objective decisions 
  • Proof of being in possessing problem-solving skills

Example:

“I will start with identifying our audience. Secondly, I will strive to advance the organisation's brand and message. I will work with the communications team to align the organisation's message with its audience's expectations.” 

What communications management software are you familiar with?

A good communications manager should know the best software to enhance their communications operations. In modern times, a communications manager needs to use technology to identify communication trends and build awareness. The applicant should be familiar with crucial communication software such as Prezly, Cision, and Zendesk. What to look for: 

  • Experience with communications software 
  • Willingness to keep abreast with recent technological trends
  • Ability to analyse the best communication software and their effectiveness in communication management

Example:

“I was using Zendesk to link our organisations with its consumer base. As a result, the organisation successfully increased its client satisfaction. My technological efforts were vital in fostering a great association with the media.”

How would you manage a workplace conflict?

Communications managers usually face work conflicts in their careers. Such conflicts are normal. How a manager handles these situations speaks volumes about their maturity and conflict resolution capabilities. The communications manager must listen to all conflicting parties and establish the leading cause of the work conflict. This communications manager interview is vital for gauging an applicant's capabilities to develop a strategic conflict resolution strategy. What to look for:

  • Non-verbal and verbal communication skills 
  • Conflict resolution capabilities 
  • Ability to stay calm under pressure

Example:

“Some employees didn't agree with each other on a major project. I was keen to listen to the conflicting parties. I was instrumental in convincing the employees to put their issues aside and instead concentrate on the project at hand.”

What credentials set you apart from other candidates?

 You have to be sure that the candidate has the qualifications to work for your organisation as a communications manager. Asking this interview question enables you to learn about the specific credentials that set the candidate apart from other job applicants. A suitable candidate needs to have both bachelor's and master's degrees from any reputable institution in Canada. What to look for:

  • Academic qualifications in any communications management-related field
  • Experience in working as a communication manager
  • Proof that the candidate is qualified to work as a communications manager

Example:

“I have a master's degree in communications. Moreover, I have been working for five years as a professional communications manager.” 

What are the most crucial attributes of a communications manager?

 A suitable candidate needs to know the crucial attributes that make a good communication manager. The candidates ought to mention attributes such as technical proficiency, intellectual objectivity, and integrity. Most importantly, the ideal candidate to take the communications manager position should show exhibit superb communication and interpersonal skills. What to look for: 

  • Honesty, trustworthiness, and credibility 
  • Interest in continued learning 
  • Knowledge of most recent technological trends

Example:

“I believe a communications manager should work with an audience-minded approach. They should also have impeachable communication skills and the ability to analyse analytical data.”

Have you ever led any successful communication campaigns? Can you please list them?

The perfect candidate for communications manager will have proven experience in leading successful communication campaigns. After all, your organisation needs an expert who will oversee successful communication campaigns. This question helps you unearth a candidate's communication management expertise based on their experience. What to look for: 

  • A list of the candidate's successful communication campaigns 
  • Flexibility and creativity 
  • Overall experience in communication management

Example:

“I recently led a successful online advertising campaign for my organisation in Ontario. My role was instrumental in helping the company gain more clients. Plus, many learned about our organisation and the services we offer.” 

Do you have experience in overseeing digital communication campaigns?

Communication is transforming due to online platforms. Consumers are shifting to these platforms to get information about products before making purchases. Communication managers, therefore, can no longer only rely on traditional communication campaigns. They have to shift to digital communication campaigns. Asking this question allows an interviewer to learn whether the prospective communications manager can oversee a successful digital marketing campaign. What to look for:

  • Overall experience in digital communication campaigns 
  • Ideas on how an organisation should run a digital communication campaign 
  • Critical thinking capabilities

Example:

“I understand how essential it is to make a digital shift in the communication world. I have been working in digital branding in my previous role. Hence, I know what it means to execute a successful digital communication campaign.” 

What is the most effective communication strategy?

The ideal candidate for the communications manager position should elabourate on how they can implement a communication strategy that benefits your organisation. This question allows an interviewer to probe an applicant's ability to implement effective communication strategies. What to look for: 

  • Logical and clear reasoning 
  • Explanation on how to implement a communication strategy 
  • Understanding of the organisation's communication needs

Example:

“My favourite communication strategy entails using social media networks, especially Facebook. I would leverage on these networks to boost the reputation of the organisation and also help it connect with scores of prospective clients.”

How would you respond to criticism from one of your team members?

Communication managers will work with difficult personalities at some point. With this question, you can establish whether the prospective communications manager can handle criticism from their team members. Furthermore, it helps you gauge if the potential candidate is a team player. What to look for:

  • Good communication skills 
  • Ability to handle criticism maturely and professionally 
  • Flexibility to adopt a set of new ideas

Example:

“I listen to my critic first. I strive to get the essence of their criticism. I figure out whether the criticism is destructive or constructive. If it is constructive, I want to improve on the things that my critic is pointing out.”

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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