What does an Account Executive do?
Account Executives work as a liaison between an advertising agency and its clients. Their primary goal is to sell an agency’s services to its target clients. An Account Executive conducts extensive research and analyses the client’s needs and marketing goals. Often, Account Executives select a targeted group, come up with an advertising strategy and develop a marketing campaign after learning all about the company’s product or services. Account Executives work with various departments, including copywriting, marketing and art departments, in order to come up with innovative marketing and advertising campaigns.
Account Executive skills and qualifications
A successful Account Executives candidate will have various prerequisite skills and qualifications, that typically include:
- Background in sales, business development or customer service
- Strong presentation and interpersonal skills
- Excellent data organisation and analysis skills
- Proven ability to lead the sales process and close business deals
- Ability to grow existing client base
- Ability to solve problems quickly
- Bachelor’s degree in business, finance or a related field
Account Executive experience requirements
Account Executives must have at least 10 years of experience in business development or sales role. They must also have experience managing a company’s sales cycle and maintaining a pipeline of prospective customers. It’s necessary for applicants to have experience selling to small and midsize businesses (SMBs), independent retailers or wholesalers. Experience managing corporate accounts in a relevant sector or industry, including supporting customers and collecting payments, is a definite plus. Companies prefer commercially minded candidates with at least five years of experience growing accounts.
Account Executive education and training requirements
Most companies prefer applicants with a bachelor’s degree in IT, communications, commerce or business. For a senior role, a master’s degree is essential. Professional certification is a plus. Some companies require candidates to complete on-the-job training or apprenticeship.
Account Executive salary expectations
According to Indeed Salaries, the average salary of Account Executives in the UK, is £28,265 per year. This figure varies depending on factors, including the company, candidate’s experience and their geographical location.
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