What does a real estate agent do?

Real estate agents support individuals and businesses in the buying, selling or renting of residential or commercial properties. Their work is central to ensuring transactions run smoothly from listing through to completion. They assess client needs, provide market insights and handle negotiations. Real estate agents also act as trusted advisors, helping clients navigate pricing, offers and contracts, while using technology and communication skills to manage multiple listings and stakeholders.

Real estate agent skills and qualifications

Strong candidates often demonstrate communication, negotiation and time management skills, which are important for success in this role. Adaptability and problem-solving are also valuable competencies that set top candidates apart.

Other skills that may be required for the job may include:

• Knowledge of property sales processes and regulations
• Understanding of local and national housing markets
• Competency using CRM systems and marketing platforms
• Ability to conduct property valuations, benchmark and market analyses
• Experience managing client relationships and expectations
• Strong organisational and multitasking skills
• Presentation and staging techniques for viewings
• Ability to use data and feedback to adjust pricing or marketing strategies

Real estate agent experience requirements

While prior real estate experience can be beneficial, some agencies provide on-the-job training. Candidates with backgrounds in customer service, sales or hospitality may be well-prepared for this role. Experience in managing multiple clients, working to sales targets, or using digital tools for lead generation and follow-up is highly valuable. More senior positions may require a proven track record of property sales or portfolio management.

Real estate agent education and training requirements

There are no formal education requirements to become a real estate agent, though some employers may prefer candidates with GCSEs or equivalent. Training is typically provided on the job. In the United Kingdom, estate agents are not legally required to hold a specific qualification, but industry-recognised certifications (such as those offered by Propertymark or RICS) can be advantageous and help build trust with clients.

Real estate agent salary expectations

According to data on Indeed Salaries at the time of writing, the average salary for a real estate agent is £35,500. This salary may fluctuate depending on experience, location and company hiring. 

Job description samples for similar positions

If this job description sample isn’t quite what you’re looking for, here are a few related roles you may want to consider:

• Lettings agent
• Sales negotiator
• Property manager
• Residential surveyor

Real estate agent job description FAQs

What qualities make a good real estate agent?

Good real estate agents combine technical knowledge of the housing market with strong interpersonal skills. They are persuasive communicators, effective negotiators and responsive professionals who put client needs at the centre of their service. The role requires a blend of soft and hard skills.

How does a real estate agent evaluate pricing for a property?

To evaluate properties and recommend price ranges, effective agents use a combination of data points including market data, sold price benchmark and property condition assessments. They present a clear rationale to their clients and help manage expectations based on current demand and local trends.

What tools should a real estate agent use?

Real estate agents often rely on CRM systems to manage leads and automate follow-ups. They also use social media to promote listings, property portals to reach a wider audience and use virtual tour software to bring property adverts to life. They may also use performance tracking tools to tailor their strategy.

How can you identify a successful real estate agent?

Top agents demonstrate strong client service, quick turnaround times, and consistent results. They adapt to market changes, show initiative and maintain a strong local network for lead generation and referrals. During the interview for your real estate agent position make sure you gauge the candidate on their organisation skills, people skills as well as market knowledge.

How do real estate agents prepare for property viewings to achieve the best outcome?

Top agents prepare by thoroughly understanding the property’s key selling points and the buyer’s specific needs. They ensure the property is presented at its best and tailor the viewing to highlight features most important to the buyer. Confidently leading the conversation, they provide detailed information and create a welcoming atmosphere to build rapport and drive the sale.