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Store Associate Job Description: Top Duties and Qualifications

Edited by Indeed Employer Content Team
Last updated 5 November 2025
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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4 min read

A Store Associate, or Sales Assistant, helps customers with their shopping experience in a retail store. Their primary duties include selling products, organising the store and attending the sales register.

Store Associate duties and responsibilities

A Store Associate must be familiar with the retail industry and the following duties and responsibilities:

  • Arranging products for display within the store
  • Advising customers and answering any questions
  • Taking inventory of products and ordering replacements
  • Promoting products and upselling to customers
  • Working at the register and balancing the till
  • Meeting quarterly sales targets
  • Cleaning the store
  • Dealing with customer complaints and product returns

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Store Associate Job Description Examples:

Example 1

About us

Established since 1967, Tiki has been at the forefront of British surfing for over 50 years and remains the UK’s leading home-grown surf company. We are a specialist surf company that’s true to our core belief – designing and developing cold water surf gear. We are one of the top surf destination stores in the UK located in the Southwest with a growing online retail business. We’re expanding our team during this exciting and booming moment for the surf and active pursuits industry..

Our work environment includes:
  • On-the-job training
  • Relaxed atmosphere
  • Company perks

We are seeking a keen and motivated individual, who has an interest in the surfing lifestyle and community, to join our retail team at the new Tiki Surf Co store in St Ives.

Previous experience of working in a retail environment would be an advantage but not essential, (as full product training and shop system training will be given).

The successful candidate should be both confident in engaging with customers and have a genuine interest in promoting our products through sales.

The candidate will also be required to support the store Manager in the day-today store operations, including merchandising and stock inventory, locking up and key responsibilities and maintaining the shop opening in the Managers absence.

This position is a wonderful opportunity for an ambitious individual who wants to combine their passion for the surf industry with a career in retail.

Job Types: Full-time, Permanent

Benefits:
  • Casual dress
  • Company events
  • Company pension
  • Employee discount
Schedule:
  • 8 hour shift
  • Monday to Friday
  • Weekend start date: 09/07/2022

Example 2

What on earth is Deciem?

Known as “The Abnormal Beauty Company”, Deciem is the parent company of The Ordinary, NIOD, Avestan, and other beauty brands, and is an industry disruptor with an innovation-focused approach. It was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed the company with creativity and innovation alongside Co-Founder and CEO, Nicola Kilner.

We are growing very rapidly and need someone who shares this vision and wants to grow with us!

What we are looking for.

We are looking for 2 bubbly and flexible customer service-oriented associates to join the Commercial Street London Store Team to deliver memorable experiences to our customers.
  • Regular Part-time
  • 30h over 4 days
  • Customer-centric
  • Love for Beauty products and passion for skincare
  • Keen to Learn & Create Impact
  • Previous Retail experience is a Strong Nice to Have Still interested? [website] happens next?

    Kindly send us your resume. We really appreciate your effort in applying for this position. However, only those candidates will be contacted who have been shortlisted for interviews.

    And the serious stuff:

    Deciem is an equal opportunity employer. We prohibit discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation during it, please let us know.

    Job Type: Part-time
    Part-time hours: 30 per week

    Additional pay:
  • Bonus scheme
Benefits:
  • Employee discount
  • Flexible schedule
  • Flexitime
  • Wellness hour shift

Example 3

What on earth is Deciem?

Known as “The Abnormal Beauty Company”, Deciem is the parent company of The Ordinary, NIOD, Avestan, and other beauty brands, and is an industry disruptor with an innovation-focused approach. It was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed the company with creativity and innovation alongside Co-Founder and CEO, Nicola Kilner.

We are growing very rapidly and need someone who shares this vision and wants to grow with us!

What are we looking for?
We are looking for an Energetic and Bubbly Store Associate to enjoy our lovely Edinburgh team
  • Part-time position
  • Customer-centric
  • Love for Beauty products and passion for skincare
  • Keen to Learn & Create Impact
  • Previous Retail experience is a Strong Nice to Have Still interested? [website] happens next?

    Kindly send us your resume. We really appreciate your effort in applying for this position. However, only those candidates who have been shortlisted for interviews will be contacted.

    And the serious stuff:

    Deciem is an equal opportunity employer. We prohibit discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation during it, please let us know.

    Job Types: Part-time, Permanent
    Part-time hours: 15 per week

    Salary: From £10.50 per hour

    Benefits:
  • Company events
  • Company pension
  • Employee discount
  • Flexible schedule
  • Wellness programmes
Schedule:
  • Weekend availability

Reference ID: Store start date: 08/07/2022

Example 4

Can you inspire and be inspired? Can you deliver great customer service? Are you looking for a chance to shine? We have fantastic opportunities for progression and development and the Freedom to nurture ideas and flair within a Framework of support to develop you.

At Barnardo's we believe in children, the funds raised in store support the most vulnerable children and young people in the UK and now's your chance to play your part in this vital work. As well as maximising sales and profit in store you'll also ensure the very highest standards of presentation and customer services – your aim will be to make your store the best in town, for customers to visit and for your colleagues to work in.

As a Store Associate you will support the manager with all aspects of running a busy store, it's the best of both worlds as you will have responsibilities but also the chance to develop and learn with an experienced store manager by your side. You'll need to be well organised with great communication skills and ready to learn how to lead your team of colleagues in store to maximise sales and profit and meet your stores targets.

In return you will work for one of the UK's largest charity retailers with benefits, including full training and development package, promotion prospects, pension and benefits.

Generating the money we need to make children's lives better is a truly fulfilling role so if you'd like to use your talent to make a positive difference then we would love to hear from you!

The full Job description and Person profile is available below. Please read this before applying to ensure that the job matches your skills and experience.

  • As part of Barnardo's ongoing commitment to safeguarding, our retail recruitment process requires that successful candidates are asked to consent to a Basic criminal records check.

Interview Date: Where an interview date has been given in the advert, this will be the only date available. Please check this before proceeding with your application.

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.

Job Type: Part-time
Part-time hours: 5 per week

Salary: £10.93 per hour

Benefits:
  • Company pension
Schedule:
  • Every weekend

Work Location: In ID: 16785

Example 5

Position: Retail Store Associate

Location: Mama Bear Herbal Clinic, Oxhey Village

Reports To: Owner

Summary: The Herbal Store Assistant is responsible for assisting customers in their shopping experience, maintaining store appearance, stocking shelves, and supporting the overall operational needs of the store.

Duties & Responsibilities:
  • Customer Service:
  • Greet customers as they enter the store and assist them in finding products they are looking for.
  • Answer customer inquiries about herbal products, their uses, benefits, and where professional advice should be sought.
  • Guide customers in the basic selection and dosage of herbal products (following product information provided).
  • Ensure customers have a positive shopping experience and leave the store satisfied with their purchases.
  • Store Maintenance:
  • Restock shelves with products from the stockroom as necessary.
  • Rotate stock to ensure that older products are sold before newer ones.
  • Maintain cleanliness and orderliness of the store including sweeping, dusting, and tidying up displays.
  • Conduct periodic inventory checks and report discrepancies to the manager.
  • Managing Clinic administration:
  • Respond to basic online queries and manage phone, email, web bookings for clinic appointments in a manner that is appropriate to the schedules of practitioners visiting the clinic.
  • Process invoices and bills related to the clinic.
  • Cash / Card Handling:
  • Process customer transactions using the point-of-sale system.
  • Handle cash, credit/debit cards, and ensure accurate change is given to customers.
  • Assist in opening and closing the cash register, including counting the money at the start and end of each shift.
  • Other Duties:
  • Assist with the receipt of deliveries, ensuring products are stored correctly and safely.
  • Provide feedback and suggestions to improve store operations, customer service, and product selection.
  • Assist with creating and posting online marketing material.
  • Follow all store policies and procedures, including those related to health and safety.





Qualifications & Skills:
  • High school diploma or equivalent.
  • Computer and smartphone literate.
  • Knowledge of healthy lifestyle choices and interest in nature and complementary medicine.
  • Previous retail or customer service experience preferred.
  • Basic cash handling and math skills.


Personality:
  • Cheerful and positive attitude
  • Empathetic interpersonal and communication style
  • Detail-oriented with strong organisational skills.


Physical Requirements:
  • Ability to stand for extended periods.
  • Ability to lift and carry merchandise weighing up to 25 lbs.
  • Flexibility to work weekends, holidays, and evenings as required.

Job Type: Temp to perm
Contract length: 6 months

Salary: £10.00-£12.00 per hour

Benefits:
  • Employee discount
  • Store discount
Schedule:
  • 8 hour shift



Application question(s):
  • Do you have a level of experience or understanding of complementary healthcare like natural remedies, herbal, etc. and if not, are you willing to learn?
  • Are you comfortable with dogs? A very friendly golden doodle will be present at the shop at times.

Education:
  • GCSE or equivalent (preferred)

Experience:
  • Retail sales: 1 year (preferred)
  • customer service: 1 year (preferred)

Ability to Commute:
  • Oxhey, WD19 4AE (required)


Work Location: In person


Application deadline: 31/08/2023
Reference ID: start date: 11/09/2023
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
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What does a Store Associate do?

A Store Associate helps customers find what they are looking for in a store. They handle customer complaints and guide customers towards the best possible product for their needs. Under the direction of the Store Manager, a Store Associate will work in shifts and make sure someone is always on hand to help a customer.

Store Associate skills and qualifications

A Store Associate must have a wide range of practical and creative skills, including:

  • Excellent customer service
  • The ability to work well with others
  • The ability to sell products and services
  • Empathy for customers and what they are looking for
  • Excellent verbal communication
  • Thorough attention to details
  • The ability to remain calm in stressful situations
  • The ability to use the technology associated with the store

Store Associate experience requirements

Prospective Store Associates will usually have previous experience working in a retail shop. Some may only have part-time experience from working temporary jobs during the holidays or at the weekend. For those that don’t have previous work experience, they may have gained experience from performing tasks similar to a Store Associate by volunteering in a charity shop. If this is an entry-level position and candidates are applying with no previous experience, look for candidates that possess the ability to perform simple calculations, have a professional image and enjoy the retail industry.

Store Associate education and training requirements

Some companies prefer candidates who have taken college courses directly related to the position, such as Level 2 Certificate or Diploma in Retail Skills or Level 3 Certificate or Diploma in Retail Skills. Candidates who have taken these courses will have 4 or 5 GCSEs at grades 9 to 4.

Some candidates will have taken a route that relies less on formal education and more on practical experience by completing an apprenticeship. This requires them to have some GCSEs, usually including English and maths. Candidates who apply with no formal education or an apprenticeship must be prepared to do in-store training in order to be fully suited to the position.

Store Associate salary expectations

According to Indeed Salaries, the average salary of a Store Associate is £8.84 per hour in the United Kingdom. The salary amount is dependent on experience, location and the company.

Job description samples for similar positions

Other job description samples are available if this is not quite what you’re looking for:

Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
Get the guide

Store Associate job description FAQs

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