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Area Manager Job Description: Top Duties and Qualifications

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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An Area Manager, or Regional Manager, is responsible for the financial success and day-to-day operations of a business within a defined geographical or operational area. Their duties include setting sales targets, hiring staff and providing leadership.

Area Manager duties and responsibilities

Area Managers have a range of financial, operational and leadership responsibilities that their company requires them to meet across all of their shops, departments or offices. It’s a varied job role that can see an Area Manager setting budgets in the head office one week, and then interviewing employees on the other side of their region for promotion the next week. generally their main duties and responsibilities include:

  • Setting sales, turnover or profit targets
  • Motivating staff to meet their targets and helping them to achieve their goals
  • Hiring new staff and overseeing promotions within their area
  • Providing training opportunities or development programmes for their staff
  • Mediating disputes between employees
  • Identifying areas for development and improvement within their area
  • Implementing action plans that lead to change or improvement
  • Ensuring quality consistency across the region
  • Communicating with clients on a regular basis
  • Ensuring quality control of products and customer service across their area

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Area Manager Job Description Examples:

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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What does an Area Manager do?

An Area Manager has operational responsibility for a predetermined number of shops, offices or employees, usually determined by geography. For example, an Area Manager may have an overall charge of all retail outlets in London. Another Area Manager in the same company would then have charge of all the retail outlets in Wales or Scotland.

An Area Manager is responsible for ensuring that the shops, offices and employees that fall in their area meet their sales or profit targets. They are responsible for regulating day-to-day operations and motivating their staff to succeed. A company will require an Area Manager to travel often and to implement directives from senior management teams and head offices, which are often in a different part of the country.

Area Manager skills and qualifications

An Area Manager role requires a blend of administrative, organisational and leadership skills. They will need general business knowledge and extensive knowledge of the particular market, industry or sector in which the company works. A successful Area Manager candidate will have various prerequisite skills and qualifications that typically include:

  • Extensive business, marketing and sales acumen
  • Excellent communication skills
  • Accounting and arithmetic skills
  • Ability to motivate staff to succeed
  • Ability to set realistic goals and identify target areas for growth
  • Ability to analyse data and present findings
  • Management and leadership qualifications
  • Relevant industry qualifications, for example, accounting qualifications if working in financial industries

Area Manager experience requirements

An Area Manager requires extensive business, sales and leadership experience. An Area Manager often needs to have specific experience within their industry, but experience across other sectors can also prove valuable if the skills are transferable.

An Area Manager will ideally have at least four years of experience working in business or have proven success in running their own successful business. Experience working with high-end clients, large accounts or handling large budgets is desirable. Experience meeting and setting targets, leading a team and making decisions are essential for the role.

Area Manager education and training requirements

An Area Manager should have an education in business, marketing, economics or accounting. Strong results at GCSE and A-level, alongside a relevant degree course in a business-related field.

An Area Manager can also progress toward the role if they have extensive business experience and a proven track record of sales success, rather than formal education. Acquired business knowledge is just as important as academic success. In candidates without formal education, look for a desire to progress their career through industry qualifications or leadership courses.

Area Manager salary expectations

According to Indeed Salaries, the average salary for an Area Manager is £38,386 per year. Salary may be dependent on experience, location and company.

Job description samples for similar positions

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Area Manager job description FAQs

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