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Product Manager Job Description: Top Duties and Qualifications

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A Product Manager, or a Product Lead, supervises the development of a product to ensure customer satisfaction. Their duties include conducting market research, working with multi-functional teams and overseeing the life cycle of a product.

Product Manager duties and responsibilities

Product Managers oversee the whole product development life cycle from conceptualisation to prototyping until it is ready for delivery to customers. Some of their functions include:

  • Developing products through insights from market research and customer buying behaviour
  • Defining the key features, specifications and requirements of the product based on customer preferences
  • Establishing strategies for product pricing and positioning
  • Managing the budgets of multi-disciplinary teams involved with product development
  • Assisting with product launches and marketing campaigns
  • Conducting competitor research to learn more about customers’ needs
  • Performing profit analysis and forecasting to develop or improve product marketing strategies
  • Creating project timeline and implementation schedules
  • Identifying and approaching potential distributors
  • Practising discretion when discussing the production roll-out and maintaining confidentiality

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Product Manager Job Description Examples:

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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What does a Product Manager do?

The Product Manager manages the product development life cycle to ensure that it meets the requirements of customers. They create the product development strategy and oversee multiple teams involved in the process to deliver a product that will satisfy the customer base. Product Managers work with other department heads such as the sales teams, Project Managers and Customer Service Representatives. They establish the key features of a product and use market trends and customer buying habits data to create specifications and prototypes. Product Managers also develop strategies for positioning and pricing products.

Product Manager skills and qualifications

A successful Product Manager candidate will have various prerequisite skills and qualifications that include: 

  • Proven experience in product management or related role
  • Knowledge of every aspect of the product development life cycle
  • Excellent written and verbal communication skills
  • Proven ability to manage and supervise multidisciplinary and cross-functional teams
  • Ability to create product development and marketing strategies
  • Strong leadership and project management skills
  • In-depth knowledge about the industry and product’s users
  • Ability to analyse complex data to identify market trends and customers’ behaviour

Product Manager experience requirements

Product Managers typically need to have working experience in their employer’s industry. Because of the organisational nature of the role, many employers prefer candidates who have management experience or have worked in positions related to the job. Product Managers should be experts in their product and have a good understanding of the business ecosystem. Employers often look for people who have successfully managed commercially successful product development and marketing campaigns.

Product Manager education and training requirements

The educational and training requirements of a Product Manager depend on the industry and the employer. Most employers consider candidates with a bachelor’s degree or higher national diploma in business management or related fields. Others accept Product Manager candidates with relevant apprenticeships or university short courses. Some employers prefer candidates with degrees in their industry. Certain Product Manager roles may also require industry-specific qualifications, although many employers provide on-the-job training. Candidates with extensive industry experience should also be considered even if they lack academic credentials.

Product Manager salary expectations

According to Indeed Salaries, the average salary for Product Manager candidates in the UK is £40, 207per year. Actual salary may depend on experience, educational qualifications, the employer, job duties and responsibilities, the industry and location.

Job description samples for similar positions

Here are job description samples for related positions if you are not specifically looking to employ a Product Manager:

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Product Manager job description FAQs

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