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Manager Job Description: Top Duties and Qualifications

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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A Manager, or Store Manager, works at a retail establishment and ensures customers have a pleasant experience in the store and that employees follow protocols. Their duties include organising promotional events, monitoring employees and achieving sales targets.

Manager duties and responsibilities

A Manager’s tasks are wide-ranging and subject to change when necessary. Their main duties and responsibilities include:

  • Motivating employees to increase sales
  • Consulting with purchasing departments
  • Maintaining budgets and costs
  • Addressing customer queries, feedback and complaints
  • Conducting stock inventory
  • Overseeing recruitment and training of staff
  • Making decisions based on customer feedback
  • Analysing sales figures
  • Collaborating with Human Resources to create accurate Sales Professional job descriptions

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Manager Job Description Examples:

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
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Manager skills and qualifications

A successful Manager candidate will have various prerequisite skills and qualifications that typically include:

  • Excellent customer service skills
  • Ability to remain calm under pressure
  • Sensitivity and understanding
  • Leadership skills
  • Awareness of brand aesthetic
  • Ability to use the latest technology related to sales
  • Ability to sell products
  • Enjoys working with a team

What does a Manager do?

A Manager works on the floor of a store and interacts directly with employees and customers. They work with employees to grow and develop the business while ensuring customers have a pleasant experience. A Manager also pays attention to trends and changes within the industry and adjusts sales tactics within the store when necessary.

Manager experience requirements

Managers must have some relevant customer service experience in the hospitality industry. Other high-pressure service-oriented industries that provide similar experience include the travel, restaurant and finance industry. Most applicants will have management training from previous positions, as many companies require employees to complete trainee management programs before they officially start the job.

Many applicants may have started at a lower-level role before applying for the position of Manager. An applicant with previous experience as a Shop Assistant, Salesperson or something similar has the experience necessary to become the Manager of a retail establishment.

Manager education and training requirements

There are many education paths an applicant can take towards becoming a Manager. Some companies prefer applicants who attended university and studied business retail management or retail marketing. Attending college teaches them many skills associated with the job, especially those who receive a Level 3 or 4 diploma in Retail Skills Management.

Some employees may consider candidates who have not attended university, but instead completed an apprenticeship or work experience. With only four or five GCSEs at grades 9 to 4, a candidate can obtain a Retail Manager higher apprenticeship or retail leadership degree apprenticeship. They can also begin their career in a lower-level job such as a Retail Sales Assistant and work their way up through promotion to Manager, without attending any formal schooling.

Manager salary expectations

According to Indeed Salaries, the average salary of a Manager is £27,790 per year. This figure varies depending on factors, including the company policy, employee’s experience and geographical location.

Job description samples for similar positions

Other jobs that are similar to that of a Manager are: 

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Manager job description FAQs

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