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Marketing Executive Job Description: Top Duties and Qualifications

Edited by Indeed Employer Content Team
Last updated 5 November 2025
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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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4 min read

A 165721110marketing47.36marketing executive7.84social media6.31digital marketing6.16marketing assistant3.8524770023393312000.0029450.5554000.00YEARLY786163982025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Executive, or Marketing Officer drives profit and promotes services and products through coordinated marketing campaigns. Their primary duties include conducting product research, establishing brand awareness and improving customer relations.

Marketing Executive duties and responsibilities

A 165721110marketing47.36marketing executive7.84social media6.31digital marketing6.16marketing assistant3.8524770023393312000.0029450.5554000.00YEARLY786163982025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Executive creates pricing strategies based on demand for the services or products being advertised. They also perform sales data analysis to determine the effectiveness of the advertising strategies put into place. Their key duties and responsibilities include:

  • Supporting the Marketing Manager in completing agreed activities
  • Creating and posting blog posts and articles on the company’s website and social media pages
  • Preparing coherent marketing campaign reports using data analysis tools
  • Sourcing advertisement opportunities in radio or TV for products or service
  • Managing the marketing database and email distribution
  • Drafting marketing materials such as flyers, newsletters and posters
  • Monitoring competitor activities and finding leads for the company
  • Liaising with Printers and Designers

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Marketing Executive Job Description Examples:

Example 1

An exciting new opportunity has arisen to join our client, a renowned London Private School, as a Marketing Executive on a full time, permanent basis.

The Marketing Executive requires flexibility, the ability to prioritise effectively and be a proactive member of the team. If you have previous Marketing Executive experience in a Private Education sector, then this could be an excellent next step for you!

Marketing Executive Key Responsibilities:

· Keeping advertising schedule up to date

· Assist with the half termly newsletter

· Manage social media and parent portal news feed

· Using Canva

· Running open days for the school

· CMS- updating websites

Marketing Executive Key Skills and Experience:

· Previous marketing executive experience in the Private School sector

· Strong IT skills in particular with Microsoft Excel, experience updating websites

· Previous experience working with data, high attention to detail

· Excellent written English, be highly organised

· Ability to multi-task and prioritization skills

If you possess the necessary skillset and are seeking an exciting opportunity to work with this leading Private School, we look forward to receiving your application!

Whilst we will endeavour to contact you following your response, occasionally due to the high volume of applications this cannot always be possible. If you have not had notification within 7 days unfortunately your application may not have been successful this time but we will keep your details on file and may contact you with future opportunities.

Job Types: Full-time, Permanent

Salary: £28,000.00-£30,000.00 per year

Schedule:
  • Monday to Friday

Ability to commute/relocate:
  • London: reliably commute or plan to relocate before starting work (required)

Education:
  • Bachelor's (preferred)

Experience:
  • Digital marketing: 1 year 1 year (preferred)

Example 2

London Language Club is one of the top university placement service providers in the UK. We experienced tremendous growth in European student recruitment over recent years. We are now looking to add bright and ambitious marketing executives. This exciting role is suitable for someone who wants to kickstart a marketing career immediately.

Responsibilities

i. Research target students and market trends to inform campaigns;

ii. develop working relationships with students, agents, and educational institutions;

iii. write and develop digital content for print and online campaigns;

iv. understand company guidelines and ensure that they are followed;

v. organise and promote events;

vi. manage marketing budgets;

vii. keep up to date with marketing trends and competitor activity;

viii. analyse data to plan and evaluate marketing campaigns; and

ix. assisting other team members where necessary, e.g. with student queries

and file submissions.

Qualifications

i. Previous experience in marketing and student recruitment is higly preferred

ii. Bilingual proficiency is highly preferred

iii. Strong communication and interpersonal skills

iv. Ability to work independently and as part of a team

v. Knowledge of the UK education system is a plus

vi. Enthusiasm for helping students achieve their educational goals

Job Types: Full-time, Permanent

Pay: From £26,500.00 per year

Benefits:
  • UK visa sponsorship
Schedule:
  • Monday to Friday
Supplemental pay types:
  • Performance bonus

Work Location: Hybrid remote in Barking


Application deadline: 10/04/2024
Reference ID: start date: 30/06/2024

Example 3

Sales & Marketing Executive

Duties:

- Develop and implement marketing strategies to promote company products or services
- Conduct market research to identify potential customers and evaluate market trends
- Create and manage marketing campaigns across various channels, including digital, print, and social media
- Develop sales strategies and achieve revenue targets
- Build and maintain relationships with key clients through effective account management
- Identify new business opportunities and develop strategies for business development
- Stay updated on industry trends and competitor activities to ensure a competitive edge
- Prepare reports on marketing activities, sales performance, and market trends

Experience:

- Proven experience in sales or account management
- Strong knowledge of Salesforce or similar CRM software
- Excellent communication and negotiation skills
- Technical sales experience in the technology industry is preferred

What we offer

- Support, including financial provision to achieve professional growth and development

- Access to professional subscriptions for research and knowledge development.

- An excellent working environment and ethos with friendly and supportive colleagues.

- Flexible working arrangements with an emphasis on maintaining a positive work/life balance with an enhanced holiday package option.

- Career enhancement with proactive progression opportunities.

If you are a motivated individual with a passion for marketing and sales, we would love to hear from you.

Job Types: Full-time, Permanent

Salary: £19,614.30-£37,260.56 per year

Benefits:
  • Company pension
  • Free parking
  • On-site parking
  • Private medical insurance
Schedule:
  • Monday to Friday



Experience:
  • Sales: 1 year (required)

Licence/Certification:
  • Driving Licence (required)


Work Location: In start date: 02/10/2023

Example 4

ABOUT US
think3 are a digital marketing agency, based in the city centre of Derby. Founded in 2019, think3 has grown to be a powerhouse in the outsourced digital marketing space, and due to client requirements, we’re looking to increase our team with an exceptional person to work within our marketing function.

JOB ROLE
The main purpose of the role will be to help in the daily management and analysis of our client's marketing requirements.

Working alongside our Client Manager, you will be responsible for the day-to-day execution of various Social Media, Email, Advertising, PR, Content, and SEO tasks.

Extensive training will be provided, alongside thorough exposure to digital marketing strategy.

MAIN Duties & Responsibilities

  • Assist with the management and development of marketing campaigns.
  • Create engaging copy for adverts within our client’s content & copy guidelines.
  • Work toward agreed performance benchmarks, aiming to suggest incremental improvements, where possible, across advertising campaigns.
  • Produce detailed analysis and engaging reports of campaign activities to be shared with internal teams, and clients.
  • Identify trends and insights and optimise performance based on them.
  • Stay up to date with the latest marketing trends and developments
  • Learn and provide support to the Social Media team and other digital channels as necessary

Experience & Background
  • A self-starter who is passionate about Marketing and eager to learn and gain experience within this field.
  • A college/university background in Digital Marketing, or experience in a similar role, is desired but not essential.
  • Comfortable creating copy and content within the strict tone of voice guidelines.
  • Data-driven and data literate, analytical, and highly passionate.
  • Strong communicator and team player
  • A marketing mindset
  • Consumer approach (lives and breathes the customer)

This role is ideally based at our studio in Derby. However, we do aim to be as flexible as possible.

Job Type: Full-time

Salary: £18,000.00-£24,000.00 per year

Schedule:
  • Monday to Friday

Experience:
  • Marketing: 2 years deadline: 08/07/2022

Example 5

Vacancy: Marketing Specialist/Executive

Location: London

Salary: Circa 35-45K + Bonus + Car Allowance

Working Hours: Monday to Friday (Hybrid 2 or 3 days a week visiting clients rest office based)

GPS have an amazing opportunity for a well-motivated Marketing Specialist to join a business who is responsible for all consumer and wholesale marketing for a leading sports brand in the UK, Europe and several other territories. The successful candidate will deliver a strong marketing, communications and advertising programme for the company brands. Alongside the opportunity to be involved in multiple aspects of the Marketing function, this new role will be focused on wholesale marketing. You will be empowered and trusted to develop and maintain outstanding relationships with customers, buying groups and sales staff for wholesale accounts.

Main Responsibilities:

· Responsible for the wholesale marketing calendar in the UK and Europe

· Develop and maintain best-in-class marketing relationships with customers and buying groups

· Assist in the delivery of multiple marketing projects & events within the UK & Europe

· Execute all wholesale marketing initiatives

· Develop strong relationships

· Management of all communications and annual marketing plans with buying groups

· Assist the sales team in marketing initiatives for customers of all sizes

· Evaluate and establish the wholesale marketing calendar

· Collate and distribute wholesale direct communications

· Review and develop all wholesale marketing materials – POS, email, in-store communications and other collateral as needed

· Collaborate on the planning and delivery of sales meetings biannually

· Other essential duties as assigned

Experience Required/Desired:

· Bring established relationships with golf/sports retailers and key industry contacts

· Have previous experience working in golf/sports industry

· Display excellent communication skills

· Enjoy collating and developing copy

· Be able to handle multiple tasks simultaneously

· Exhibit an entrepreneurial mindset and be a problem solver with a keen eye for detail

· Show high levels of self-motivation and proactivity

· Have a strong proficiency in MS Office

· Flexibility as travel is essential both throughout the UK and abroad

Job Type: Permanent

Salary: £35,000.00-£45,000.00 per year

Benefits:
  • Company pension
Schedule:
  • Day shift
  • Monday to Friday
Supplemental pay types:
  • Bonus scheme
  • Yearly Location: One location

Example 6

Full Job Description

Our client currently has an exciting opportunity in their London office for a talented Marketing Automation Executive looking to join a world leader. They are an expanding global business, offering excellent opportunities for a career-driven marketer looking to establish a fruitful career in a market-leading and ever-growing company.

This role will work as part of a marketing communications team who are responsible for ensuring the go-to-market strategy for each vertical achieves the business goals via the most effective routes to market and provides a return on the marketing investment. This is an excellent opportunity for an analytically minded, database or email marketer who enjoys the fast-paced nature of Marketing and is ready for a real challenge in marketing automation for a leading brand with fantastic career development opportunities.

Key Responsibilities
  • Execution of the CRM & Email channel strategy across the vertical within the marketing automation tool – Oracle Eloqua
  • Target customers effectively and creatively by using demographic, personal and behavioural data
  • Use analytics tools & processes to review, adapt, test and evolve email and database performance vs KPIs to drive a higher conversion rates

The ideal candidate will possess the following
  • Previous experience working in a marketing environment
  • Experience using Marketing Automation Platforms or Email Marketing Platforms (Eloqua or Pardot or Marketo)
  • Experience of B2B marketing (although B2C experience will be considered)
  • Experience of CRM & Email planning and execution at an agency or for a client
  • A team player with strong project management skills and great attention to detail
  • Experience of database marketing and an understanding of all aspects of the marketing mix
  • Holistic understanding of marketing and the sales cycle within B2B sales
  • Highly organised, methodical and process-driven, demonstrating a drive to improve internal processes whenever possible
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Technically capable, excellent communicator and a desire to improve processes
  • Results-driven – ensure that marketing campaigns fulfill strategic goals and drive the required business results

Benefits include
  • 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday!
  • Hybrid working opportunity balanced between home and central London office
  • Work with a high-quality of specialist products and service
  • Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration

Job Types: Freelance, Temp to perm, Zero hours contract
Contract length: 6 months

Salary: Up to £10.00 per hour

Benefits:
  • Flexible schedule
  • Work from home
Schedule:
  • Monday to Friday

Education:
  • Bachelor's (required)

Experience:
  • Digital marketing: 4 years (required)
  • Marketing: 5 years (required)

Application deadline: ID: Lcylondon

Example 7

We have an excellent new role for any budding digital marketers. Green Ginger Digital are looking to hire a Digital Marketing Executive Apprentice to join their team. The ideal candidate will have an excellent GCSE Maths grade, be analytically minded and is a proactive thinker.

In this role you will be supporting the team by conducting keyword research, keeping on top of trend insights, implementing changes on content management systems such as WordPress and Shopify and so much more. This is a varied role where no two days are the same!

Key Responsibilities:
  • Proactively attend and absorb training sessions to ensure base level understanding of core responsibilities, working with Senior Performance Marketing Manager
  • Build and manage marketing campaigns across multiple platforms e.g., Google Ads, Bing Ads, Meta, LinkedIn
  • Confidently carry out Business as Usual (BAU) tasks to best practice
  • Develop a right-first-time approach to data analysis and reporting
  • Creation of process documents to support overarching GGD training hub development and best practice process
  • Deliver keyword research to support build of new Search campaigns
  • Conduct research into competitor activity and trending insights, utilising industry tools
  • Keep abreast of the latest search engine guidelines, news, trends, techniques, and technologies to ensure ongoing
  • Search best practice at Green Ginger Digital
  • Understand trends and identify anomalies in data, escalating to the wider team in a timely manner
  • Understand and implement audits and changes within marketing accounts
  • Execute on-page optimisations to support Organic Search tasks
  • Implement changes in content management systems e.g., WordPress, Shopify
  • Support wider team with performance communication with confidence in both written and verbal communication
  • Begin to understand client utilisation against commercials, working with Client Services Director
  • Support wider team with creation and amendments of Looker Studio reports to support with accurate data analysis
  • Ad hoc tasks and support as required for the business
  • What we’re looking for:
  • An analytical thinker with a keen eye for detail, able to articulate changes in data
  • Computer literate, able to learn new platforms and technologies quickly with guidance
  • Organised and able to work to deadlines
  • Advanced user of Microsoft Office, particularly Excel and PowerPoint
  • A proactive, forward thinker, not afraid to share ideas and think differently
  • Drive to build a career as part of an exciting team and growing agency

The successful candidate will work towards a Level 3 Digital Marketing Apprenticeship with the appointed provider, HBTC ([website]). An Apprenticeship allows you to acquire valuable skills and experience in your chosen sector, which improves your CV and employability when you've finished training. You'll learn in the work environment, developing the practical skills and understanding you need to excel in your role. This opportunity could also lead to permanent employment and progression opportunities.

HBTC are committed to complying with the Employment Agencies and Employment Business Regulations Act (2003). We have obtained the necessary agreement from our clients to source candidates for their roles.

Job Types: Full-time, Apprenticeship

Pay: From £6.40 per hour

Expected hours: 35 per week

Benefits:
  • Company pension
  • Free parking
Schedule:
  • 8 hour shift
  • Day shift
  • Monday to Friday
  • No weekends

Work Location: In ID: Green Ginger Digital

Example 8

Want to take your marketing career to the next level? Come and join an award-winning UK technology company.
We’re looking for a talented, experienced marketing professional to help deliver a comprehensive programme of campaigns and content – supporting exciting growth across multiple solutions and industry verticals.
In the role, you’ll leverage the full marketing mix to promote our technology products and services. You’ll play a key role helping the Marketing Manager to develop the company’s strategic approach, then lead on the successful execution of our plans.
Responsibilities

  • Lead on the development of our brand identity, tone of voice and messaging.
  • Identify and execute relevant opportunities for media coverage.
  • Plan and deliver inbound and outbound campaigns in line with the company plan.
  • Create and distribute materials which generate target enquiries for the business.
  • Report on success and areas of improvement across our lead-generation programmes.
  • Understand and bring to life our customer pain points and value proposition.
  • Produce content and collateral that supports successful sales execution.
  • Manage the storage and distribution of our comprehensive asset library.
  • Collaborate with and manage suppliers, agencies, third parties and partners.
  • Represent the company and our brand in the industry as required.
  • Engage in team planning sessions and present updates on project progress.

What we need from you
  • Experience creating and delivering comprehensive marketing campaigns.
  • Demonstrable advanced use of typical marketing platforms such as CRM, marketing automation, content management systems and more.
  • Proven track record creating various short- and long-form content.
  • Ability to lead projects and support/manage other stakeholders through the process.
  • Understanding of business challenges, buying processes and how to position solutions for senior decision-makers.
  • First-class planning and organisation.
  • Enthusiasm, positivity and a solution-focused mentality.

What we can offer in return
By working as part of our team, we want all our colleagues to feel:
Valued
  • Alongside statutory leave, we offer additional holiday for your birthday, and for each year you work with us.
  • Flexitime and flexible breaks to provide that all important work-life balance.
  • Hybrid working between the office and home.
  • Wellbeing support, including flu shots and professional mental health support.
  • Subsidised ‘Hive’ café, offering food and beverage options throughout your day.
  • Team events and perks, including free lunches on ‘Team Days’.

Rewarded
  • Competitive salary.
  • Regular team and company events, including our annual ‘Colleague Awards’ night.
  • A company gym to use throughout the week.
  • Colleague discounts from local and national providers.
  • We also offer other occupational benefits including death in service and critical illness cover.

Who We Are
Wise Software (UK) Ltd. is a modern, exciting, growing and forward-thinking company that develops and sells OrderWise, a market leading business management software solution. OrderWise is used by small, medium and large businesses across the UK and beyond, with over 10,000 users across a wide range of industry sectors. We continue to grow from strength to strength, achieving a turnover of £15.4m in 2021 and demonstrating significant year on year growth.
We have over 200 employees working across our teams including Developers, Testers, Project Managers, Trainers, Sales Coordinators and Technical Support Advisers, all of whom enjoy working from our purpose-built Head Office near Lincoln. The OrderWise team is dynamic, creative, dedicated and diverse, and we are looking for the best people to join us on our journey in taking the company through our next phase of growth.
Salary: £25,000 – £35,000 Dependent on Experience
Hours: 40hrs p/wk (8:45am – 5:15pm, Mon. to Fri.)
To find out more about life at OrderWiseclick here
APPLY NOW

Job Type: Full-time

Salary: per year

Example 9

Company description

SB Media Group is a performance marketing company that has been operating in this sector since 2012. Since then, it has grown steadily and is now looking to expand their team to meet the increased demand for their products and services globally. The company is undertaking a large new business expansion – perfect time to join the team! SB Media Group is an innovative company driven by the passion of our excellent employees, we expect our team members to continuously seek to progress, learn and achieve their targets to ensure that the company continues to reach its expansion goals.

Role description
SB Media Group is looking for a Trainee Business Marketing Executive who is willing to work hard and grow with the company. The role will work within the Business Development team, as well as with the rest of the team and will be responsible for taking on a variety of tasks that ensure the successful operation of products and digital content services on a daily basis as well as supporting the drive for new business. The successful candidate will have some experience or a significant interest in digital marketing, we are more than happy to train you! They will have the opportunity to get involved in all aspects of the business development and support tasks including, product testing, developing new business opportunities and the creation of new services and products.

Responsibilities include:
  • Supporting the Business Development team in delivering various projects. Researching and identifying marketing opportunities to assist the company meeting its objectives.
  • Preparing and delivering product presentations.
  • Product and consumer user experience testing.
  • Market research and competitor analysis.
  • Affiliate marketing – assisting in research for advertising partners to drive sales.
  • Learning how to launch a new line of business. Negotiating contractual terms looking after the partner onboarding process.

Updating websites, terms and conditions and other service supporting documentation as needed to meet the various market regulations.
  • Studying and understanding market and network regulations in order to produce compliant promotional material.
  • Forecasting – building service financial projections for existing and new services
  • Documenting processes to support the numerous roles undertaking in the team

Skills required:
  • Microsoft office applications – Word, PowerPoint and Outlook for communication and presentation purposes
  • Good understanding of project management and marketing principles
  • Excellent written and verbal communication
  • Accuracy and attention to detail
  • Organisation and planning
  • Knowledge of Photoshop will be a plus but it’s not a requirement
  • Excellent interpersonal skills
  • Good team working skills
  • Highly organised being able to manage complex schedules and ability to multitask
  • Can do attitude. You must take pride in completing a task to set deadlines.
  • Punctuality and strong work ethos.

The Candidate

The right candidate will have demonstrable experience of the majority of the skills listed previously but will also have a desire to learn constantly and use the team’s experience to progress at pace. The candidate will be looking to build themselves a career and progress within the company with the growth of the business. Experience with and/ or knowledge of digital content services will be advantageous:

Additional information
The company is always looking to expand into new markets, create new products and services. As we work in a friendly environment everyone gets involved in brainstorming new ideas! Our employees are treated to a fun and supportive working environment. We have plenty of company socials and benefits, such as:
  • Friendly and fun office environment – relaxed dress code
  • Great office location in the countryside – patio/garden BBQ area available for meetings in the sun.
  • Regular company events (annual Christmas and Spring/Summer drinks parties, regular office lunches in pubs and restaurants around the office)
  • On-site Gym facility available
  • Breakfast available (toast, eggs, fruit, milk etc)
  • Nespresso coffee, variety of teas and hot drinks available
  • Hours of Work 9.00 am - 5.30 pm
  • Opportunity to work from home two days a week subject to probation completion and ongoing performance in the role.
  • Immediate start
  • Job Types: Full-time
  • Driving license and own car is essential as our office is based in the countryside near Flitwick and there are no public transport links.

Job Types: Full-time, Permanent

Salary: £18,000.00-£21,000.00 per year

Additional pay:
  • Bonus scheme
Benefits:
  • Casual dress
  • Company events
  • On-site parking
Schedule:
  • Monday to Friday

Education:
  • A-Level or equivalent ID: Trainee Business Marketing Execuetive
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
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What does a Marketing Executive do?

A Marketing Executive manages a company’s marketing strategy, public relations and advertising activities for maximum profitability. They carry out market research to assess the potential demand for services or goods that the company offers, and then plan, implement and assess marketing campaigns designed to meet that demand.

Marketing Executive skills and qualifications

A Marketing Executive should have creative flair, a positive attitude and the ability to articulate and influence strategic decisions. They should also know how to build and manage relationships with multiple stakeholders. A successful 165721110marketing47.36marketing executive7.84social media6.31digital marketing6.16marketing assistant3.8524770023393312000.0029450.5554000.00YEARLY786163982025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Executive candidate will also have various prerequisite skills and qualifications that typically include:

  • Basic knowledge of marketing concepts and principles
  • Excellent copywriting, editing and proofreading skills
  • Proficiency in MS Office, including Word, PowerPoint and Excel
  • Working knowledge of content management systems and automated marketing software
  • Strong communication and interpersonal skills
  • Excellent organisational and time management skills
  • In-depth understanding of digital and social marketing best practices

Marketing Executive experience requirements

Marketing Executive positions usually require relevant work experience. Employers usually prefer candidates who have several years of experience in marketing or related areas. Candidates who have worked as a Junior Marketing Executive or Marketing Assistant is preferable. Any job that offers experience in public relations, market research, customer service or sales will be helpful. Experienced marketing or sales professionals who have distinguished themselves with advanced training and outstanding job performance may be promoted to the position of Marketing Executive.

165721110marketing47.36marketing executive7.84social media6.31digital marketing6.16marketing assistant3.8524770023393312000.0029450.5554000.00YEARLY786163982025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Executive education and training requirements

A career in marketing is open to all graduates, but an HND or degree in areas such as psychology, marketing, IT, computer science, business management and advertising may be particularly useful. Employers may consider candidates without a degree, but they must enter the position at Marketing Assistant level and build up their experience and skills. Some employers may require candidates to complete apprenticeships and obtain industry-recognised professional qualifications, such as the Chartered Institute of Marketing (CIM) Level 3 Foundation Certificate in Marketing. Other employers may require candidates to have a relevant postgraduate qualification.

Marketing Executive salary expectations

According to Indeed Salaries, the average salary of a Marketing Executive in the UK is £25,684 per year. Their actual salary varies depending on their experience, company, geographical location and the scope of their job.

Job description samples for similar positions

If a 165721110marketing47.36marketing executive7.84social media6.31digital marketing6.16marketing assistant3.8524770023393312000.0029450.5554000.00YEARLY786163982025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Executive is not quite what you’re looking for, here are other job description samples that may fit your needs:

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Download our free step-by-step guide on encouraging healthy risk-taking
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Marketing Executive job description FAQs

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