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Public Relations Account Manager Job Description: Top Duties and Qualifications

Edited by Indeed Employer Content Team
Last updated 5 November 2025
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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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7 min read

A Public Relations Account Manager, or PR Account Manager oversees the development of materials that elevate a company’s image and brand. Their primary duty includes handling a company’s communications, serving as a Spokesperson to the public and writing press releases.

Public Relations Account Manager duties and responsibilities

Public Relations Account Managers usually work in an office environment. They work regular business hours, but may need to work on weekends or overtime if they need to handle a pressing issue. They may travel to meet with media or clients or attend community events and conferences. Other duties and responsibilities of a Public Relations Account Manager include:

  • Maintaining a good relationship with existing and new clients
  • Helping clients improve their PR and marketing campaigns
  • Developing various marketing materials, such as newspapers, magazines and promotional blog articles
  • Speaking to Journalists, answering questions during press conferences and analysing PR coverage
  • Providing creative ideas to clients and creating reports
  • Ensuring effective communication with a wide range of stakeholders
  • Raising funds if they work for a non-profit and attending and organising events
  • Refining or developing the client’s logos, voice or branding
  • Tracking digital metrics on across all channels

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Public Relations Account Manager Job Description Examples:

Example 1

Account Manager - Seven Consultancy

Seven is a boutique communications consultancy based in London. We advise a variety of organisations – from start-ups to high profile global businesses including Mastercard – on communication strategies, PR and engagement plans and protecting reputations through to robust crisis management and media plans. We work in a different way to the traditional PR agency and operate as an extended part of our clients’ teams.

Our clients are generally purpose-led technology-focused businesses, including well known fintech businesses and innovation enterprises.

Overview

We are looking for someone with 2-3 years’ PR experience, including in fintech, tech and/or personal finance.

We want someone with a strong interest in working for purpose-led organisations who has the following skills:

  • Strong national and trade media contacts in fintech, personal finance and innovation/tech.
  • Experience working with a variety of stakeholders, including senior stakeholders.
  • Fast-thinking and comfortable working under time pressures.
  • Ability to be creative and problem solve.
  • Strong oral and written communication skills and the ability to distil information into key media messages.
  • A track record in developing and implementing targeted and creative media relations campaigns.
  • Strong organisational and planning skills.
  • Ability to engage credibly and effectively with clients.

We’re particularly keen to hear from people with experience / an interest in social media, as well as public policy.

Your Key Responsibilities:

  • Maintaining excellent relationships with client contacts – being the key day-to-day contact.
  • Writing content (op-eds, press releases, case studies, social media content, articles, whitepapers, surveys etc.).
  • Developing compelling angles and stories to pitch to media.
  • Building and maintaining strong relationships with key journalists across a range of publications.
  • Demonstrating industry knowledge and deep understanding of clients’ needs.
  • Developing and delivering PR strategies for clients alongside other team members.
  • Keeping up to date with current PR tools and trends.
  • Fulfilling KPIs and updating clients on a weekly and monthly basis.
  • Mentoring junior members of staff.
  • Supporting new business pitches and proposals.

You will benefit from:

  • Competitive salary
  • Discretionary annual bonus
  • Flexible working with ability to work from home part time
  • 25-days holiday + bank holidays
  • An extra day’s annual leave for your birthday plus a day off a year to volunteer in the community
  • Private healthcare through Vitality
  • Dedicated training budget
  • Access to Soho Works (part of Soho House group) including Soho Friend’s membership

Seven is at its best when we provide our clients with diverse opinions, viewpoints and experiences to better tell their stories. We believe in equality, diversity and inclusion at work. We want our team to be representative and for each employee to feel respected and able to give their best. We are committed to diversity and inclusion in all aspects of recruitment and employment

Job Types: Full-time, Permanent

Salary: £35,000.00-£40,000.00 per year

Benefits:
  • Company events
  • Company pension
  • Employee discount
  • Gym membership
  • Private medical insurance
  • Work from home
Schedule:
  • Monday to Friday
Supplemental pay types:
  • Yearly bonus



Ability to commute/relocate:
  • London: reliably commute or plan to relocate before starting work (required)

Experience:
  • Public relations: 2 years Location: Hybrid remote in London

Example 2

This role is ideal for a seasoned PR professional fluent in Arabic and ready to advance your career as a PR agency account manager.

We're excited to collaborate with an expanding Corporate Communications PR agency based in Central London. We are on the lookout for a distinguished Arabic-speaking Account Manager to enhance our dynamic team.

This agency is celebrated for its strategic insights and imaginative campaigns within Corporate Communications. They possess a notable client roster spanning various sectors. As an Account Manager, you will be instrumental in ensuring client satisfaction, strengthening relationships, and spearheading effective PR strategies.

Key Responsibilities:
  • Develop and implement comprehensive PR campaigns to boost brand image and meet client goals.
  • Lead and mentor a team of PR professionals, fostering an environment that encourages outstanding performance.
  • Cultivate and maintain robust client relationships, acting as a reliable advisor to meet their needs.
  • Manage all PR activities, including media relations, content generation, event planning, and social media initiatives.
  • Monitor campaign outcomes and offer strategic insights for ongoing enhancement.
  • Collaborate with both internal teams and external partners to ensure cohesive communication solutions.
  • Keep abreast of industry developments and innovative PR methodologies to ensure continued success.

Key skills needed in the role:
  • Proven experience in Agency side PR, with a focus on client account management and team leadership.
  • Demonstrated ability to execute successful PR campaigns and deliver quantifiable results.
  • Excellent communication and presentation skills, with business-level proficiency in Arabic.
  • Strong leadership qualities, capable of motivating and directing teams towards achieving excellence.
  • Strategic thinker with adept problem-solving abilities and a creative mindset.
  • Exceptional organizational and time management skills.
  • A thorough understanding of the media landscape and current PR trends.
  • Prior experience in sectors such as technology, property, or finance is beneficial.

Benefits of the Position:
  • £35,000-£40,000, based on experience and qualifications.
  • Hybrid work arrangement—3 days in the office.
  • Work with prestigious clients and significantly impact their success.
  • A supportive and collaborative workplace that promotes professional growth and development.
  • Engage in diverse and challenging projects across various industries.
  • Enjoy work-life balance with flexible work arrangements.
  • Location: Central London (Hybrid - 3 days in-office)
  • Health and Dental: Eligibility to join company private BUPA health and dental care policy after completing the probationary period.
  • Professional Development: Access to training courses through PRCA, subject to budget approval.
  • Wellbeing: An additional wellbeing day off, counselling support, and other HR services.
  • Work-Life Balance: Early [email address] PM on the last Friday of each month.
  • Social Events: Monthly social gatherings
  • Charity Initiatives: Annual commitment to fundraising for the selected charity partner, Mind.
  • Pension: Option to contribute to the Government’s Nest scheme
  • Discretionary Bonus: Based on individual performance and overall business success.
  • Commission for New Business: A 7.5% commission for any new client you introduce, payable monthly for the first year.

If you are driven by the challenge of delivering innovative PR solutions and have a passion for nurturing client relationships across the Gulf region, we encourage you to apply for this exciting opportunity to grow with us.

Job Type: Full-time

Pay: £35,000.00-£40,000.00 per year

Benefits:
  • Company events
  • Company pension
Schedule:
  • Day shift
  • Monday to Friday



Experience:
  • Public relations: 1 year (required)

Language:
  • Arabic (required)


Work Location: In ID: 1322

Example 3

We are going through some exciting changes that will be driving fast paced growth, meaning we need to strengthen and expand our combined team. So if you're looking to add variety to your days, while working on some long-standing client relationships along with some great new projects to get stuck into, then now is the time!

Our clients range from small businesses to large corporations and our team is responsible for creating a wide range of marketing, advertising and digital projects. We would like to add PR into the mix. We’re looking for someone to work 3 days per week, who can drive change, bring new ideas to the table, collaborate with others, exercise creativity and most importantly, have fun!

What you'll do in this role:

  • Advise on all aspects of PR solutions, from PR stunts, white paper submissions to press releases and thought leadership content.
  • Building and maintaining a network of media contacts, including journalists and industry spokespeople
  • Experience identifying, negotiating and contracting with influencers and talent
  • Daily point of contact with key media contacts
  • Attend client meetings - getting a full understanding from the brief, the end results, costs, timescales and updating clients on PR activities
  • Get under the skin of the client's business asking questions and challenging the client when appropriate.
  • Developing news angles, stories and pitches to further the client’s profile, products and services.
  • Developing industry, sector and product focused PR campaigns
  • Manage the client’s expectations and ensure we meet them, at all times, by meeting delivery deadlines, maintaining an effective relationship and rapport with them.
  • Bring problem-solving skills to the table and be able to devise and implement strategies.
  • Understand and monitor costs with the ability to set budgets, expectations and deliver results by fulfilling the client’s key performance indicators and growing accounts
  • Being involved in pitching for new business and developing PR proposals
  • Manage and influence senior-level client contacts and maintain positive working relationships.
  • Produce pitch documents in conjunction with the team and ability to present confidently to clients and prospects.
  • Grow existing accounts.
  • Ensure that the Agency is associated with outstanding PR delivery.
  • Keeping abreast of current PR trends and tools

Requirements for this role:

  • 5+ years Public Relations experience: content/copywriting/journalism/B2B/B2C PR (agency or in-house) and experience of dealing with the press
  • High levels of communication - both presentation, verbal and written skills
  • English Language Fluency: Excellent written and spoken English
  • Impressive emotional intelligence and interpersonal expertise
  • A passion for the media
  • Flair for creativity, strategic thinking and innovation
  • Strong copywriting and marketing mastery
  • Commercially aware and business savvy
  • Good industry knowledge and experience in building influential networks
  • Solid computer prowess and project management skills
  • Outstanding organisation with an ability to manage multiple projects and portfolios
  • Service focused and sensitive to confidential information

About Sketch

It’s the age-old agency cliché, but this one stands true; we are a family. You’ll be joining a close-knit team where everyone works hard and for each other.

Working with us, you’ll reap the rewards with a relaxed working culture, monthly activities, annual holiday and more.

Based in the heart of Birmingham’s Colmore Business District, you’ll be surrounded by Birmingham’s thriving City atmosphere along with great places to socialise, shop, eat and drink.

Job Type: Part-time
Part-time hours: 24 per week

Salary: £28,027.00-£30,292.00 per year

Benefits:
  • Casual dress
  • Company events
  • Gym membership
Schedule:
  • Monday to Friday

Ability to commute/relocate:
  • Birmingham: reliably commute or plan to relocate before starting work (required)

Experience:
  • Public relations: 5 years (required)

Language:
  • English Fluently authorisation:
  • United Kingdom Location: Hybrid remote in Birmingham
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
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What does a Public Relations Account Manager do? 

Public Relations Account Managers are usually responsible for managing a portfolio of clients and marketing them to their target audience. An influencer of public opinion, a Public Relations Account Manager grows brands and helps them drive sales through a variety of PR tools such as social media, product placement, case studies, press releases and news items. They are the key in shaping their client’s profile and reputation and manage their press coverage and advertising.

Public Relations Account Manager skills and qualifications

A successful Public Relations Account Manager candidate will have a range of various prerequisite skills and qualifications that typically include:

  • Excellent verbal and written communication skills
  • Good interpersonal and listening skills
  • Effective problem-solving skills and ability to understand client needs
  • Excellent negotiation and presentation skills
  • Proficiency in various software, including Microsoft Office, content management systems and photo editing tools
  • Excellent analytical skills and ability to work strategically
  • Impressive creativity and imagination skills
  • Ability to stay on top of newest business affairs and trending topics

Public Relations Account Manager experience requirements

Individuals with previous experience in advertising, marketing and public relations fill most PR management positions. These promotions are usually made from within a company. Some employers may offer training, management certification or continuing education for their employees who want to become Managers. By accepting an entry-level position, candidates can prepare for professional accreditation and acquire work experience, which are vital to advance in the field. They can also gain experience through internships in public relations and marketing departments.

Public Relations Account Manager education and training requirements

Most Public Relations Account Manager positions require a bachelor’s or master’s degree in mass communication, journalism or public relations or related field. These programmes are usually offered through the communications or business department of a university. In some universities, a public relations degree is offered as a combined public relations and marketing or advertising programme.

Many employers provide candidates with training on public relations, media and marketing before being promoted or hired as Managers. Some employers may ask candidates to complete courses or attend seminars about useful topics such as business writing and administration, public speaking and advertising.

Public Relations Account Manager salary expectations

According to Indeed Salaries, the average salary of a Public Relations Account Manager in the UK is £1,991 per month. This figure varies depending on factors, including experience, education, location and company.

Job description samples for similar positions

If a Public Relations Account Manager is not what you’re looking for, here are other job description samples that may fit your needs:

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Public Relations Account Manager job description FAQs

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