What does an Advertising Manager do?
Advertising Managers work for organisations or advertising agencies that create advertising campaigns. With the goal of promoting a company’s services or products, much of their focus involves developing advertising campaigns. They also identify where to place advertising, such as online, on television or in print publications. Advertising Managers may also review the effectiveness of their campaigns once they are implemented. Sometimes, they oversee special promotions such as contests designed to create interest in their company.
Advertising Manager skills and qualifications
A successful Advertising Manager candidate will have various prerequisite skills and qualifications to perform their duties effectively, these include:
Advertising Manager experience requirements
Advertising Managers must have at least five years of experience in sales, promotions, marketing, advertising and communications. Experience working as a Communications Manager or Digital Marketing Manager is preferable. Candidates who have worked for major advertising agencies are worth considering since they have likely had more professional exposure.
Advertising Manager education and training requirements
Prospective Advertising Managers must have a higher national diploma (HND) or a bachelor’s degree in fields like communication, journalism or advertising. For senior-level positions, a master’s degree in business administration may be preferable. Some employers prefer candidates who have completed a Marketing Manager degree or a higher apprenticeship. Other employers prefer candidates who have obtained certifications from professional bodies such as the Institute of Data and Marketing, the Chartered Institute of Public Relations and the Chartered Institute of Marketing.
Advertising Manager Salary Expectations
According to Indeed Salaries, the average salary of an Advertising Manager in the UK is £32,060 per year. This figure varies depending on factors including the candidates’ work experience, educational qualifications, the size of the company and geographical location.
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