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Content Manager Job Description: Top Duties and Qualifications

Edited by Indeed Employer Content Team
Last updated 5 November 2025
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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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7 min read

A Content Manager, or Content & PR Manager develops a consistent brand identity for an organisation and establishes its online presence. Their primary duties include planning an editorial calendar, commissioning content and identifying PR opportunities for the company.

Content Manager duties and responsibilities

Content Managers usually work in the office. They work alongside Social Media Managers, Writers, Marketing Managers, Graphic Designers, Web Developers and Web Designers. They usually work 40 hours per week and overtime if deadlines need to be met. Their main duties and responsibilities include:

  • Assigning content production tasks to team members and commissioning articles, videos and other content from external Freelancers
  • Attending meetings with the partners, clients and technical team
  • Approving content to be published and ensuring it meets all quality control checks
  • Developing the company’s voice and image in-line with branding and company goals
  • Identifying new opportunities for content creation such as an emerging social media platform
  • Seeking out PR opportunities to produce branded content for media outlets
  • Analysing content reach and prepare reports for senior management
  • Strategising long term content creation plans with senior management teams and other departments

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Content Manager Job Description Examples:

Example 1

Marketing Events and Content Manager

Salary Circa £30,000 neg.

Wolverhampton Area

Are you looking for a marketing role that will engage both your creative and organisational skills? Our established client is looking for a Marketing Events and Content Manager to join their team. The role will involve a variety of marketing techniques from writing blogs, eBooks, emails, video scripts to organising major events and targeted webinars. The role will report to the Head of Marketing and work closely with various other in-house teams.

Marketing Events and Content Manager Key Responsibilities:*

· Planning and organising integrated marketing campaigns to drive lead generation and customer retention.

· Organising exhibitions and events, including in-person events for 150 delegates to online events for 5-10 attendees.

· Writing and editing compelling creative content for all of the above activities to drive traffic, engagement and leads.

· Working closely with the internal Website Manager/Designer and Video Producer to create the above content (as needed).

· Running PPC campaigns across Google AdWords and social media

· Providing regular reporting on the progress of campaigns, content creation and lead generation results.

· Supporting the marketing, sales, and management team as and when required.

Marketing Events and Content Manager Skills and Qualifications:*

· A minimum of 3+ years of marketing campaign management & copywriting experience.

· Excellent organisational skills and attention to detail.

·Strong written and verbal English communication.

· A clear focus on determining and achieving campaign objectives.

· Experience of using email marketing and CRM software, Microsoft Sales and Marketing CRM is advantageous.

· Experience of running PPC campaigns as well as SEMrush/Moz and/or Google Analytics would be an advantage but not essential.

· Experience of either manufacturing/distribution and/or business software would be an advantage.

Working Monday to Friday, office hours 37.5 with some flexibility after probation and a list of benefits too long to list!

To apply for this position please contact James Aust at Anderson Scott Solutions.

By sending your CV in response to this advert, you are giving us consent to contact you to discuss your application as per our privacy policy statement. If you do not hear from us within 7 days, please assume your application has been unsuccessful and your records will be deleted from our system. Our full Privacy Policy can be found on Anderson Scott website.

Job Types: Full-time, Permanent

Salary: Up to £30,000.00 per year

Schedule:
  • Monday to Location: In person

Example 2

Senior Content Manager – FTC – Send, Surrey / WFH

£38,000 - £42,000 plus excellent benefits

Hybrid ROLE

Joining this creative communications employee-owned business, you can truly be part of the success of the company, and when the company does well everyone benefits. They are looking to recruit a Senior Content Manager on a fixed term contract, to join their highly supportive and close-knit team who have diversity and inclusion at the heart of their business. You need your own transport to travel to the offices.

What’s on Offer

  • Employee-owned business with bonus free of income tax
  • They are Certified B Corp
  • 25 days holiday and an allowance to support family and domestic emergencies and mental and physical ill health
  • Investment in development of your skills
  • Contributory personal pension and NHS top up scheme
  • Regular social activities

You must Have

  • Demonstrated passion for creative communications, with experience ideally gained within a creative agency or employee engagement environment
  • Established track record in creating successful marketing content from inception to finish
  • Proven experience working with creative and account management teams to create both ongoing content programmes and content-led campaigns
  • Exceptional writing skills and the ability to leverage multiple channels to land meaningful narratives
  • Excellent literacy, spelling and grammar
  • An ability to adapt writing to a variety of different ‘tone of voice’ guidelines
  • High attention to detail
  • A strategic and growth mind-set
  • Motivation and be willing to take on new challenges
  • A positive approach and the ability to adapt to changes, you will work well within a dynamic team, meeting deadlines and exceeding customer expectations
  • The ability to prioritise your own workload and multi-task in a busy, pressurised environment whilst maintaining the highest level of attention to detail
  • A degree level or equivalent professional qualification

Job Number:BT-0214

Bluetree Recruits Ltd is an Equal Opportunities Employer and acts as an Employment Agency in relation to this vacancy. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age and other protected status as required by applicable law. We can only consider applications from candidates who are eligible to work in the UK.

Bluetree offers a referral fee of £200 worth of M&S Vouchers for candidates placed with our clients who successfully complete their probation period.

Job Types: Full-time, Fixed term contract

Salary: £38,000.00-£42,000.00 per year

Benefits:
  • Company events
  • Company pension
  • Flexitime
  • Work from home
Schedule:
  • Monday to Friday
Supplemental pay types:
  • Bonus Location: Hybrid remote in Woking

Example 3

Responsibilities:
  • Developing and executing a comprehensive content strategy aligned with company goals, target audience, and brand identity.
  • Creating content for a news outlet website in the iGaming industry
  • Driving brand awareness, engagement, and lead generation through strategic content marketing efforts.
  • Creating high-quality and compelling content across various platforms including websites, blogs, and email marketing campaigns.
  • Optimizing content for SEO and maintaining consistent brand messaging and tone of voice.
  • Collaborating with cross-functional teams to gather information and develop content for the website.
  • Creating and managing an editorial calendar to ensure timely content delivery across digital platforms.
  • Researching industry trends, market insights, and competitor analysis to inform content development and identify opportunities.
  • Collaborating with designers and stakeholders to oversee the creation of visually appealing and multimedia-rich content assets.
  • Monitoring and analyzing content performance metrics such as website traffic, engagement rates, and conversions, and making data-driven recommendations.
  • Ensuring brand consistency and compliance with the company’s style guide and voice across all content deliverables.

Requirements:
  • 3+ years of experience as a content manager, content strategist, or similar role.
  • Experience in creating content for igaming websites
  • Excellent written and verbal communication skills.
  • Experience in
  • Demonstrated ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.
  • Familiarity with content management systems (CMS) and basic knowledge of HTML.
  • Experience using analytics tools to monitor content performance and make data-driven decisions.
  • Strong project management skills with the ability to prioritize tasks and meet deadlines.
  • An analytical mindset to interpret data and metrics and optimize content performance.
  • Cultural understanding and sensitivity to tailor content to the target audience’s preferences, interests, and nuances.
  • Self-motivated, proactive, and able to work independently and collaboratively in a fast-paced environment.

We offer:
  • High salary (plus performance bonuses and salary revision on regular basis);
  • Work schedule: Mon-Fri (8 hours per day) with flexible starting hours;
  • 24-days holiday leave;
  • Office-based work;
  • Exciting work challenges that allow you to grow to your full potential;
  • Strong team of like minded professionals who will be by your side to accomplish ambitious projects, and to stimulate your professional development and bring experience.

Job Types: Full-time, Permanent

Pay: From £45,000.00 per year

Schedule:
  • Monday to Friday



Ability to commute/relocate:
  • Canary Wharf, Greater London: reliably commute or plan to relocate before starting work (required)

Experience:
  • Content management: 3 years (required)

Work authorisation:
  • United Kingdom Location: In person

Example 4

Need a holiday? So does the rest of the world. We're preparing for the biggest travel rebound the industry has ever seen. This is your chance to be part of it.
There's no 'typical day' in the product marketing team at Triptease. You could be planning the launch of a new product, contributing to an investment pitch or helping to design the agenda for our global Direct Booking Summit conference.
At Triptease, Marketing sits at the heart of the action. We're not stuck creating keyword lists or MQLs all day - we work side-by-side with Product, Sales, Customer Success and Senior Leadership, powering cross-team initiatives and driving the business forward to exponential growth.
We're looking for a Product Marketing Manager who is excited by the prospect of lots of autonomy and the opportunity to significantly influence the direction of our business. You'll be surrounded by the best team you've ever worked with - we're only slightly biased - and you won't be held back by unnecessary processes or red tape. You'll have the freedom to make big decisions and have a big impact, but we're always there to help you when you need it: whether it's checking in at daily stand-ups or using your annual learning budget to invest in a new skill, we'll give you the support and resources you need to make this role your own.
If you want to accelerate your development as a Product Marketer, you couldn't find a better place to learn and grow. By working closely with our founders, you'll get first-hand insight into the decisions that turn an entrepreneurial idea into a high-growth start-up.
Get in touch and let us know what you could bring to the team. We can't wait to hear from you!
Requirements

  • Communicate the story and vision of our products across our internal and external channels, and work with the wider marketing team to ensure that customers understand the value of all parts of the Triptease Platform.
  • Own the go-to-market strategy for new product feature launches. You will closely coordinate with the Product Engineering team and your designated Product Manager. You will have to understand the technical complexity of new features and be in position to translate it into easy-to-digest concepts for our Sales & Customer Success teams, our existing customers and our prospects.
  • Influence product development, by ensuring the voice of hoteliers is heard among all parts of the business. You will be the connecting point between our client-facing teams (Sales & CS) and our Product Engineers, compiling and communicating feedback in both directions, and taking part in key quarterly business planning and product roadmaps.
  • Craft convincing, persuasive sales enablement material for our global sales teams in New York, London and Singapore. Think sales pitches, one-pagers, event presentations, case studies, bespoke sales material for high-value prospects and upsell opportunities and much more. You will be the voice of our Paid search and Re-targeting products across the entire organisation!
  • Gather marketplace intelligence, conduct ongoing industry and customer research and carry-out competitor analysis to inform strategy and train internal stakeholders.
  • Produce high-quality content (blogs, emails, website content, and more) that engages hotels and generates inbound interest. You'll also help to plan and develop our editorial calendar and regular newsletter comms. Content creation is a big part of this role, so bringing excitement around hotel industry news, coupled with the ability to produce original, intriguing, thought-provoking pieces of content would be a big plus!

Benefits
Our start-up culture means everybody's contribution matters and is celebrated. We set ourselves ambitious goals and are proud of our ability to deliver those through smart working.
  • Hybrid working model, childcare flexibility & regular in and out office social events
  • £50 monthly health & wellness scheme, £250 yearly learning scheme, tech product scheme & electric car scheme
  • 25 days annual leave + life event leave, monthly wellness day, make a difference day + all public holidays
  • Employer matched pension, cycle to work scheme, refer a friend incentive & weekly in office breakfast and snacks!!

Something important to you that's not on this list, talk to us.
Triptease is proud to be an equal opportunity employer and we welcome applications from diverse and non-traditional backgrounds. Applicants will not be discriminated against on the basis of any protected characteristic(s) in terms of the Equality Act (2010).

Job Type: £45,000.00 per year

Example 5

Content Manager
Remote (some travel to site in Kent and also various promotional events)
£35,000 - £40,000 p.a.
Permanent – Full-Time

Benefits:

  • Private Health Insurance
  • Company Pension
  • Company Sick Pay after completion of 6 month of service
  • Christmas Bonus
  • Annual Company Profit-based bonus
  • Access to Employee Assistance Programme
  • 26.5 days annual leave entitlement (increasing to 27.5 after 3 full years of service) +
Bank holidays
  • Training & Development opportunities
  • Eye-Care Vouchers
  • Cycle to Work Scheme
  • GP and Occupational Health on site

Are you an experienced Content Manager who wants to work remotely for a brand-leading manufacturer?

Do you have experience working for a printer manufacturing/sales organisation?

Look no further, this is the ideal job for you.

The client

  • This is a brand new role created within the Marketing Communications department of a
prestigious, market leading, international Printer manufacturer based in East Kent.

  • The role has been created due to business expansion.
  • The team has a European responsibility, providing content, campaigns, and support

across all European territories.

  • The role of the Marketing Communications department is key to our clients continued
success, providing tools and systems for sales people to do their jobs in the most
effective way.

Job Role

  • The Content Manager’s role is to manage the development of content primarily to
support the sales teams, for our clients growing range of printing systems.

  • This includes brochures, presentations, case studies, videos, product configurators,
training, proposals etc. This is a key role in the team, and experience of developing and
managing content will be essential.

  • The role can be remote, with attendance at regular team meetings in East Kent
required.

  • Willingness to travel also important to develop relationships with key stakeholders in
the business and attend exhibitions.

Education/Knowledge:

  • Experience of working in the Printer Manufacturing / Sales industry essential
  • Experience with technical products essential
  • Experience of writing, developing and manipulating content essential
  • Educational experience that includes marketing/content development




Competencies

  • Ability to write effective copy is important
  • Attention to detail critical
  • Proof reading skills
  • Good communications skills




To find out more about this exciting job please contact Jane on 01304 200329

Westin Par values diversity and promotes equality. No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010.

Candidates must be eligible to live and work in the UK. For the purposes of the Conduct Regulations 2003, when advertising permanent vacancies, we are acting as an Employment Agency

Due to the high volume of applicants applying for all roles, we can only reply to candidates with the most relevant skills and experience. If you have not heard back from us within 48 hours of your application, please assume that you have been unsuccessful on this occasion.

Do not hesitate to contact us about this or any other roles.

Job Type: Full-time

Salary: £35,000.00-£40,000.00 per year

Benefits:
  • Additional leave
  • Canteen
  • Company events
  • Company pension
  • Gym membership
  • Health & wellbeing programme
  • On-site parking
  • Private medical insurance
  • Sick pay
  • Work from home
Schedule:
  • Monday to Friday
Supplemental pay types:
  • Bonus scheme
  • Performance bonus
  • Yearly bonus



Education:
  • Bachelor's (preferred)

Work authorisation:
  • United Kingdom (required)


Work Location: ID: JD/CT11509

Example 6

Brand/Content Manager
Metro Rod
Macclesfield
Full time permanent£34,000 - £37,000 DOE + Benefits
Monday – Friday

We are looking to appoint an experienced Brand/Content Manager here at our Support Centre in Macclesfield. Someone with the energy and drive to generate new ideas, produce content and drive campaigns through from start to finish.

The successful candidate will have experience in both traditional print as well as more current digital activities.

Metro Rod work with the likes of Tesco, Marks and Spencer, Mitie, Clarion, Axa, Wetherspoons and many more in the FM, Social Housing, Property Management, Retail, Industrial and Leisure sectors. Despite having been around for over 40 years, we are a fast-growing and dynamic business and part of an ever-expanding group Franchise Brands.

Founded in 1983, Metro Rod and its sister company Metro Plumb are leading providers of drain clearance and maintenance services delivered on a largely reactive basis. The services are provided by over 60 franchisees with geographical coverage across the UK. We’ve been clearing and unblocking drains for more than thirty years and we’re proud of our reputation for quality service and customer satisfaction. Major companies and leading high street names trust us to deal with all their regular drain maintenance and we’ll bring the same high standards of service to tackle your drain blockage.

Within the Waste & Water Services Division of Franchise Brands, is also Willow Pumps and Filta. Two expanding businesses that focus on sewage pumps and commercial kitchen solutions. Together, the brands provide a complete one-stop shop for keeping water and waste flowing.

What does it entail?

This role will be a key figure in our Marketing Team.

Reporting to the Group Marketing Manager for Water and Waste Services (W&WS), you will manage projects and campaigns across all brands within the W&WS division, including Metro Rod, Metro Plumb, Filta UK and Willow Pumps.

Producing quality lead generation focused content and ideas across all marketing channels from concept to distribution and analysis, as well as conducting competitor and industry research to ensure that all brands are staying up to date with the latest trends.

You will be a key point of contact for Franchisees, and will communicate effectively to build strong working relationships. Some travel on occasion is required to assist with this.

What do we look for?
  • Time-served marketing experience
  • In-depth understanding of the marketing mix, in particular, digital marketing channels and how these can be used to drive leads
  • Knowledge of PR and how to make it work for SEO
  • Working knowledge of WordPress
  • Working knowledge of SEO and PPC
  • 5 years’ experience in a marketing role
  • Ability to adapt content to suit multiple marketing channels and platforms
  • Strong communication skills, in person, on the phone and via email
  • Ability to simplify marketing and remove jargon to communicate effectively with key stakeholders and the franchise network
  • Experience using email marketing systems
  • Full UK driving license

Personal Behaviours/qualities required
  • Collaborative approach
  • Innovative and creative writer
  • Inquisitive nature, keen to explore opportunities
  • Results driven

What do you get?
  • 25 days annual leave – plus bank holidays
  • Royal London, Company Pension
  • Group Life Assurance
  • Additional Paid Leave / Special Leave
  • Cycle to Work Scheme
  • Company Events
  • Laptop / Company Mobile
  • Hybrid Working / occasional homeworking
  • Travel subsidy / mileage
  • Free Eye Tests / Subsidy for Glasses
  • Electric Car Charging Points
  • Free Standard Parking
  • Employee Assistance Programme
  • Occupational Health Support
  • Employee Discounts Platform - Sodexo

Job Types: Full-time, Permanent

Pay: £34,000.00-£37,000.00 per year

Benefits:
  • Company events
  • Company pension
  • Employee discount
  • Free parking
  • On-site parking
  • Paid volunteer time
  • Referral programme
  • Work from home
Schedule:
  • Monday to Friday



Ability to commute/relocate:
  • Macclesfield: reliably commute or plan to relocate before starting work (required)

Experience:
  • Brand & Content Management: 5 years (required)
  • traditional print and digital marketing: 5 years (required)


Work Location: In ID: AS0803

Example 7

UK (Remote)

Role title:Content Manager

Salary:£30,000 - £35,000



Who we are:Epos Now is a fintech company that supports over 30,000 businesses across 71 countries and works within the payments and point of sale (POS) space. Our mission is to make commerce accessible for everyone. After such successful development, we are expanding our marketing department to support a growing customer base. With an inclusive culture, we support every employee with a personalised progression plan to identify a clear and achievable career path for success.

About the Role

Epos Now is seeking a highly motivated Content Manager to join our team. Reporting to the Head of Content, the Content Manager will play a critical role in managing and optimising our digital content across our websites. You'll also help us continue to scale our written and video content, writing and proofing copy for a range of digital communications. You will have two content executives as direct reports. You will support PR initiatives in the business to help promote the business externally. This remote position requires a technical-adept and creative thinker who can ensure that our compelling content aligns with the company brand and tone of voice while meeting SEO, UX, and conversion best practices

Key Skills
  • Excellent written and verbal communication: Proficient in writing, editing, and proofreading content to ensure clarity, accuracy, and engagement, including knowledge of how to write for SEO briefs
  • Project management: Strong organisational and time-management skills to efficiently manage multiple projects and deadlines in a fast-paced environment.
  • Technical skills: Experience in content management (preferably with SilverStripe or similar CMS platforms) to publish and manage content, and use analytics tools (such as Google Analytics).
  • Collaboration: Ability to work effectively with cross-functional teams and stakeholders remotely.
  • Attention to detail: Exceptional attention to detail to ensure all content is formatted correctly and maintains consistency across multiple platforms.
  • Creativity: Innovative thinker who can create engaging and impactful content.
  • Some remote team management experience is desirable

Core Responsibilities
  • Oversee the content management system (CMS), currently SilverStripe, to build, update, and maintain landing pages and other content across our websites, covering nine countries. Lead regular content CMS audits of all websites.
  • Implement best practices for SEO, user experience, and conversion optimisation to enhance site performance and user engagement.
  • Serve as the go-to expert for troubleshooting website issues, working closely with the web development, CRO, design, and SEO teams to resolve any problems efficiently.
  • Brief and coordinate with the design team to create necessary assets and support the promotion of product and app launches on the website.
  • Create, edit, and proofread compelling content that adheres to the company’s tone of voice. This includes SEO-optimised copy, paid ad copy, emails, and guidebooks.
  • Assist in leading promotional campaigns, product launches, and other key initiatives across the website.
  • Help manage and execute the content strategy led by the Head of Content, including assisting with the social media strategy and PR strategy, as required
  • Either immediately, or after training - be responsible for the management of two content executives




Success Measures:
  • Content management: Resolve 95% of content-related issues within 48 hours of identification
  • Website content quality: Maintain the number of content errors on the website to under 1%.
  • Case studies: Support the production of an average of 1 case study (minimum) per month.
  • Working with the CRO team to increase conversion rate on key website landing pages (such as rolling out successful test results, and increasing user engagement).
  • Working with an SEO team to increase visibility on search engines and drive more organic traffic to key SEO pages (such as writing content for on-page optimisation or for SEO blogs).
  • Working with the Paid Media team, write compelling copy to help increase conversion rates on ads

What are the next steps?

Interviews for this role are starting immediately, so you could be joining our team very soon! Successful candidates will have a short screening call with our partner company, RecruitmentJunky, before being invited for an interview with a hiring manager.

Job Type: Full-time

Pay: £30,000.00-£35,000.00 per year

Benefits:
  • Company events
  • Company pension
  • Work from home
Schedule:
  • Monday to Friday



Experience:
  • Content management: 3 years (required)
  • Remote Working: 1 year (required)
  • Team management: 1 year (preferred)

Work authorisation:
  • United Kingdom (required)


Work Remote
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
Get the guide

What does a Content Manager do?

A Content Manager oversees the operations of the content creation team. They are responsible for planning an editorial calendar that allows branded content to be published across a wide range of different platforms. They use information, such as metrics and statistics about the target customers’ preferences and demographics to create multimedia content that increases brand awareness. They also liaise between different departments such as marketing or public relations. Content Managers can work on video production, podcasts, blog content for a company’s website, guest posts for websites, articles for newspapers and more.

Content Manager skills and qualifications

A Content Manager needs exceptional communication skills and impressive knowledge of media and content publication channels to succeed in the job. A successful Content Manager candidate will have various prerequisite skills and qualifications that typically include:

  • Ability to be creative and to produce innovative content
  • Excellent knowledge of the industry alongside business and marketing acumen
  • Proficiency with content management platforms such as WordPress
  • Ability to use analytical tools, such as Google Analytics to generate accurate reporting
  • Excellent knowledge of social media platforms and digital media outlets
  • Excellent knowledge of traditional media and PR outlets, such as newspapers and television news cycles
  • Ability to work well with others
  • Time management skills

Content Manager experience requirements

A Content Manager must have at least two years of experience working in a content creation role. Ideally, they must have experience in a managerial role with proven success managing a team to reach targets. They must also have several years of experience working in journalistic, marketing or PR positions. Some employers prefer candidates who have extensive experience across communications and media channels. Experience working with senior management teams on long term strategies is ideal too.

Content Manager education and training requirements

A Content Manager needs to show strong results in English literature and English language at both GCSE and A-level. Many employers prefer candidates who hold a bachelor’s degree in marketing, media studies, mass communication, journalism, English or creative writing. Some employers require candidates to complete training on specific content management systems. Continuing education with courses, workshops and professional development opportunities is required for most content managers. Candidates may also consider postgraduate courses in marketing, media or journalism for career progression.

Content Manager salary expectations

According to Indeed Salaries, the average salary of a Content Manager in the UK is £35,249 per year. This figure varies depending on factors, including the experience, location and company.

Job description samples for similar positions

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