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Marketing Director Job Description: Top Duties and Qualifications

A Marketing Director, or Director of Marketing supervises the development of different branding techniques and marketing campaigns. Marketing Directors’ duties include research on an organisation’s products or services. They set budgets for the marketing department and develop marketing strategies to promote the organisation’s products or brands for increasing its market share.

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Marketing Director duties and responsibilities

Marketing Directors focus on developing marketing initiatives to increase the sales and profitability of an organisation. The precise duties and responsibilities of a Marketing Director depend on the organisation. However, their main duties and responsibilities include:

  • Developing a long-term plan for the development of an organisation’s brand
  • Working closely with the creative, marketing and sales teams to create advertising campaigns and promotions
  • Developing and understanding the budgets for marketing research to inform the organisation’s marketing strategies
  • Coordinating the marketing projects from beginning to end
  • Attending meetings, marketing events and conferences
  • Managing relationships with the corporate partners of the organisation
  • Overseeing the brand marketing campaigns, once implemented
  • Communicating the marketing plan with the marketing managers
  • Coordinating all media contacts and ensuring that the company consistently gets print and digital coverage
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Marketing Director Job Description Examples:

Example 1

Marketing Director (UK & Australia)

Altrincham, UK

In light of our exceptional achievements and ambitious growth plans, we are seeking a highly experienced and forward-thinking Marketing Director to join our dynamic financial services organization in Altrincham, Greater Manchester.

This is an incredibly exciting and rewarding opportunity to lead and inspire a team, revolutionizing our marketing function and driving tangible success for the business across UK & Australia. We are looking for a passionate and creative team player who thrives on achievement in this fast-paced role.

As the Marketing Director, you will spearhead all marketing initiatives, aligning them with the company's overall vision to achieve agreed objectives and goals, while ensuring that marketing is recognized as a high-quality service that generates leads and delivers results across various media channels, including traditional, digital, and social platforms, while maximising the potential of automated campaigns.

Moreover, you will foster a high-performance environment by managing and mentoring a team of marketing professionals, providing clear direction and management, and ensuring the skill set remains relevant and up to date.

Most importantly, you will act as the brand champion, unifying the vision across the organization and safeguarding the brand.

What happens next?

If you're ready to embrace a dynamic and rewarding role where you can utilize your skills to empower SMEs and drive their success, join us on this exciting journey. Together, we'll make a difference and build a thriving business community, so join us at Capify and become an integral part of our success story!

At Capify, we believe that diversity, equity, and inclusion are not just buzzwords; they are fundamental values that drive our business forward. Join us in creating a diverse, equitable, and inclusive future where everyone has equal opportunities to thrive and succeed.

Experience the buzz of constant progress and innovation that permeates throughout our company. We embrace a culture of continuous improvement, where everyone's contributions are valued and encouraged. Together, we are shaping an extraordinary workplace at Capify.

Ready to take the next exciting step? Don't hesitate to reach out, even if you're not sure you tick all the boxes. We believe in the power of diverse perspectives and are eager to hear from you! Let's explore how you can be part of our journey.

Please note that due to the nature of our business, all successful candidates will undergo DBS screening as part of our standard hiring process.

Job Types: Full-time, Permanent

Salary: £50,000.00-£100,000.00 per year

Schedule:
  • Day shift
  • Monday to Friday
  • No weekends



    Ability to commute/relocate:
  • Altrincham: reliably commute or plan to relocate before starting work (required)

    Work authorisation:
  • United Kingdom (required)


    Work Location: In ID: 1005

    • Example 2

    The Boulton Group is a parent company of several separate companies, consisting of Global Payroll, Digital Marketing agency, Luxury travel & Events company and Hospitality.

    Trinity Create, part of The Boulton Group is a Cheshire based Digital Marketing Agency, with an obsession for results we help to achieve our clients’ goals across the board whether it's increased revenue, customer retention, brand recognition, engagement, or PR coverage. We fulfil our clients’ full potential through a perfectly balanced blend of marketing and creative, delivering campaigns that cut through the noise.

    Due to sustained success and growth within Trinity Create, we are now expanding and are looking for a Marketing Director to lead the team based at our head office in Crewe.

    Our ideal candidate will possess the skill and experience of developing marketing strategies and plans and delivering impactful, integrated marketing campaigns is essential. The successful candidate must be able to communicate key business messages to target audiences, through a range of platforms and channels. Highly experienced in digital marketing and automation, with a proven track record in the creation of B2B & B2C multi-channel marketing campaigns that have delivered commercial value.

    As the Marketing Director , you will collaborate effectively with multiple stakeholders and take them on a journey to deliver marketing excellence. You will be an inspiring leader, creative with great vision and expertise in your field, whilst building a commercial strategy that drives innovation and growth.

    Duties will include but not be limited to:
  • Leading a team across social media, PR, Web development, Graphic Design & Photography.
  • Initiating relationships, with new and existing clients
  • Nurturing network & partner relationships
  • Negotiating commercial agreements with Affiliate/strategic partners
  • Maintaining communication through the lifecycle of the relationship
  • Developing and deepening relationships with key partners.
  • Briefing the teams on client goals / affiliate requirements of the brief
  • Setting of KPIs for the channel, specific partners or campaigns and monitoring performance against them
  • Ensuring that all client work is continually reviewed in terms of delivery and profitability
  • Managing/developing junior team members across partners and in-house
  • Building relationships with internal & client stakeholders
  • Leading and supporting the existing team/wider teams, enabling their progression
  • Commercially focussed on moving the Client' performance forward through the monitoring and improving of the team's performance via systems, processes, goals, training, and recruitment as required
  • Forecasting and leading on strategy for the paid media department
  • Delivering industry insight and thought leadership
  • Being an expert and providing performance channel expertise in client meetings and pitches
  • Working closely with the CEO & Senior management team to develop the core performance marketing strategy

    About You:
  • An expert in Performance marketing, proven track record of managing global programmes
  • Strong communication and negotiation skills
  • Self-starter and you love taking ownership of processes and projects
  • Able to inspire, motivate and engage with people
  • Able to drive initiatives through and resolve obstacles/blockers effectively
  • Positive in nature, able to both develop and get the best out of those around them
  • An expert in providing digitally based campaigns and solutions through performance / acquisition channels
  • Strategy and planning, with the ability to demonstrate intelligent and outside the box approaches to previous client needs
  • Highly organised, analytical, and comfortable presenting at all levels
  • Ability to think both creatively and commercially
  • Happy to work at both strategic and operational levels
  • Experience of new product development
  • Interested in the world of start-ups and entrepreneurialism

    What you get in return:
  • £40,000- £60,000 DOE
  • 33 days holiday
  • Private Health Care
  • Exclusive Discounts & Offers

    Job Types: Full-time, Permanent

    Salary: Up to £60,000.00 per to Friday

    • Example 3

    Role: Marketing Director

    Reporting to: Managing Director

    Salary: TBC (dependent upon experience)

    Employment type: Full-time, permanent

    The Company

    We are an internationally respected Art gallery with both a high street and online presence. Established for +30 years we specialise in original and limited-edition artwork; acting as art consultants to individuals and businesses with an emphasis on supporting established and new artists, unique curation, excellent product knowledge and customer service, and global events.

    Our aim is to make art accessible to all; to remove the coldness of traditional gallery experiences and embrace the creative community which sits at our core.

    We are looking for the stuff of legend! - a marketing unicorn. Someone who can bring the perfect blend of creative genius, technical knowledge, marketing fundamentals and team-building prowess to our business to make BIG things happen!

    You will be responsible for evaluating, developing and implementing the marketing strategy; planning, co-ordinating and communicating our marketing efforts to stakeholders and team members and building our brand reach to new levels and new markets.

    Your focus will be on identifying marketing wins across our existing channels, optimizing the online and in-person customer journey, reviewing site performance, developing SEO strategy, overseeing PPC and Paid channels, managing website development and design, reporting and tracking spends and performance; in short owning all aspects of the marketing function.

    You will need to be a creative thinker with excellent communication skills and excellent design and copywriting skills. Whilst you may act as overseer rather than ‘do-er’ you will have a very clear vision on what ‘good’ looks like and what that ‘good’ will return to the business by way of database growth, revenue increase and brand awareness.

    We know where we want to go. We need you to help us get there.

    Role requirements

    Must have:

  • Worked as a Head of Marketing or Marketing Director previously with a proven record of running a marketing team and board level presentation experience
  • Command of SEO strategy
  • Managed PPC and paid channels with excellent results
  • Strong Google Analytics knowledge
  • Proven results driven marketing campaign experience (to acquire, retain and engage)
  • Experience of website build and website development (and associated project management with third party resources)
  • Excellent time management skills; able to get the job done (sometimes at short notice and/or with other priorities already on the desk!)
  • Strong copywriting skills
  • Attention to detail
  • Budget holder experience (able to provide narrative to variances and performance)
  • Professional and proactive work ethic
  • Excellent interpersonal, written and oral communication skills

    Great to have:

  • Experience in Hubspot and/or demonstrate excellent database/CRM skills
  • Shopify experience
  • Experience in print production (brochures, catalogues and magazines)

    Main Tasks and Responsibilities

  • Create, implement and review Marketing strategy and plan (and communicate to stakeholders)
  • Monthly reporting against plan & other
  • Competitor research (to develop pricing strategies and promotions to maximise market share and balance customer experience)
  • Understand and develop marketing budget to include expenditure and returns
  • Identification of potential customers and new markets to explore
  • Customer journey and client touchpoints
  • Management of advertising campaigns (and monitoring & reporting on performance)
  • Content management (Instagram, Facebook, Email newsletters)
  • Social media marketing strategy
  • Database management – review of current database management, to include database segmentation, automation of data collection, split testing
  • Systems review and recommendations
  • Events marketing
  • PPC/Paid Channels management
  • SEO strategy
  • PPC
  • Website development & design
  • Team management & inter-departmental liaison

    Job Types: Permanent, Full-time

    Salary: From £45,000.00 per year

    Benefits:
  • Company events
  • Company pension
  • Employee discount
  • On-site parking
  • Private medical insurance
  • Sick pay
  • Work from home
    Schedule:
  • 8 hour shift
  • Monday to Friday
  • Weekend availability
    Supplemental pay types:
  • Performance bonus

    Ability to commute/relocate:
  • Brighton: reliably commute or plan to relocate before starting work (required)

    Education:
  • Bachelor's (preferred)

    Experience:
  • Digital marketing: 3 years (preferred)
  • Marketing: 3 years Location: Hybrid remote in Brighton

    • Example 4

    We’re working with one of the North West’s most innovative consultancies who looking for a strategic Marketing Director to join their rapidly growing team.

    Our Client

    Through a seamless marriage and integration of brand, technology and marketing they deliver holistic experiences that maximise the engagement of their clients’ audience at every point of contact. Working with both UK and global brands, they are at the cross section of professional services consultancy and creative agency. With £2m turnover for this financial year (client fees only) they’re ready to push into the next phase of their growth and head towards £5m in the next few years.

    Role

    They are searching for a strategic Marketing Director who is comfortable consulting and advising at board level, as well as hands-on building and developing strategic marketing plans. You’ll be planning and deploying transformational brand marketing strategies, that deliver on clients commercial and strategic objectives. Internally, your role will be to lead and inspire the content, creative, digital and marketing teams.

    You

    The ideal candidate would be someone with a strong track record of developing brand and marketing strategy. The agency work with all of their clients on minimum 12 month contracts and as such the planning reflects that. You will work closely with clients to understand their objectives before building out go-to market strategy to achieve their objectives. We’re looking for someone with the hunger to be part of an innovative consultancy that are innovating and transforming client partners worlds, and should enjoy the variety of working across multiple brands in varying sectors at any one time. You should be highly strategic, an expert at developing brand strategy and managing effective implementation in the digital world, and focused on delivering commercial results for brands. They are open to strong marketers from both agency or in-house backgrounds but you should have significant experience within B2B brands.

    Job Ref: M9826

    Job Type: Full-time

    Salary: Up to £70,000.00 per year

    Schedule:
  • Monday to Location: One location

    • Example 5

    Marketing Director - Leicestershire

    Our client is a prominent independent firm of estate agents with an enviable reputation, their offices are located in multiple Market Towns throughout Leicestershire and Rutland. They are seeking a Marketing Director who can utilise the latest technology and social media outlets.

    They are looking for a Digital Marketing Director to assist with Directors in the planning, optimisation & execution of their online marketing strategies, making sure they fit in with a marketing plan & budget.

    As a Property Marketing Director, you will be responsible for maximising reach through various digital channels and ensuring the company stay up to date with current trends.

    The ideal candidate will be passionate about marketing & technology and be up to speed with all the latest platforms and how they can benefit my client.

    This is an exciting role for a dynamic individual who will work closely with the Directors growing the company and the digital presence.

    Responsibilities

  • Assist the Director with a strategy with their target audience.
  • Plan & manage all content through all their platforms
  • Provide detail analysis of keyword searches
  • Prepare Magazine, newsletters & promotional emails and report back on results
  • Manage & analyse the budget to ensure correct spending
  • Keep up to date with all the latest trends
  • Ambassador of the business

    Experience

  • Degree or equivalent studies in marketing, communications, advertising, or Business-related studies
  • Relevant previous experience and success within a similar Digital Marketing focused role.
  • Current knowledge of Rightmove, Twitter, Instagram, Facebook Business Manager etc. and digital marketing software and tools.
  • Strong analytical ability and experience working with a variety of data sources.
  • An eye for creativity and attention to detail
  • Ability to communicate effectively with the wider team.

    We like to speak to every application, but due to the current climate this is not always possible. To ensure your application is not overlooked it is important that you emphasize any skills or work experience relevant to this position. If you have not heard from us within 5 working days please assume that you have been unsuccessful in this instance, we will also therefore not hold your data.

    Job Types: Full-time, Permanent

    Salary: £40,000.00 per year

    Schedule:
  • Day shift

    Ability to commute/relocate:
  • Loughborough, Leicestershire: reliably commute or plan to relocate before starting work (required)

    Experience:
  • Digital marketing: 1 year (required)

    Work Location: One ID: 50347

    • What does a Marketing Director do?

    A Marketing Director performs research and analysis of the trends relating to an organisation’s products or services to develop marketing strategies. Their involvement varies from brainstorming ideas to executing the branding techniques and marketing campaigns. A Marketing Director focusses on increasing the sales or customers of an organisation’s brand to increase its familiarity.

    Marketing Director skills and qualifications

    Marketing Directors need to have a combination of sales, communication and leadership skills. Bonus skills include creativity and an artistic eye. A successful Marketing Director candidate will have various prerequisite skills and qualifications that typically include:

    • An excellent ability to sell the organisation’s products and services
    • Outstanding verbal communication skills
    • The ability to use a computer and popular software packages along with CRM suites such as Hubspot
    • The ability to use initiative at times
    • Excellent leadership skills and ability to motivate marketing teams
    • Customer service skills
    • A keen eye for detail and organised work ethic
    • Comprehensive knowledge of business and brand management

    Marketing Director experience requirements

    Many employers prefer candidates with at least eight to ten years of experience in marketing with a strong brand experience. Employers usually require substantial knowledge and understanding of digital marketing, product planning and strategic brand planning skills. Some larger organisations prefer work experience in an international company. The ideal candidates also have extensive experience in leading and managing teams.

    Marketing Director education and training requirements

    Marketing Directors need a university degree in marketing, advertising, communication or business management. Additional qualifications from the Chartered Institute of Marketing, the Chartered Institute of Public Relations or the Institute of Data and Marketing are also beneficial. Successful candidates need a marketing manager degree apprenticeship before applying for a Marketing Director’s position.

    Marketing Director salary expectations

    According to Indeed Salaries, the average salary for a Marketing Director in the UK is £68,323 per year. The salary level depends on the company, its location and the years of experience required.

    Job description samples for similar positions

    If the job description of a Marketing Director is not what you are looking for, here are sample job descriptions for similar positions:

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    Marketing Director job description FAQ

    What are the reporting lines for a Marketing Director?

    Marketing Director positions are senior positions. They often report directly to the Chief Executive Officer of an organisation. In large organisations, the Marketing Managers report to the Marketing Director. In some other organisations, the Marketing Director may have no direct subordinates and may work with the sales, marketing or creative teams in a collaborative manner.

    What is the difference between a Marketing Director and a Marketing Manager?

    Marketing Directors oversee the development of branding techniques and marketing campaigns for the entire organisation to increase the overall sales of the organisation’s products. Marketing Managers focus on the marketing of specific products of the organisation. The Marketing Director’s scope is much broader than the Marketing Manager’s. Both Marketing Directors and Marketing Managers require outstanding communication, leadership and people management skills.

    How can you make a Marketing Director job description stand out?

    Start by providing details of the duties and responsibilities, including the size of the organisation and teams that the Marketing Director will be leading. Then add details of preferred experience, certifications and qualifications for the job. If the position requires travel between different countries or locations, mention it in the requirements section. It’s also helps if you specify benefits such as bonuses, stock options or paid vacations.

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