What does a Marketing Director do?
A Marketing Director performs research and analysis of the trends relating to an organisation’s products or services to develop marketing strategies. Their involvement varies from brainstorming ideas to executing the branding techniques and marketing campaigns. A Marketing Director focusses on increasing the sales or customers of an organisation’s brand to increase its familiarity.
Marketing Director skills and qualifications
Marketing Directors need to have a combination of sales, communication and leadership skills. Bonus skills include creativity and an artistic eye. A successful Marketing Director candidate will have various prerequisite skills and qualifications that typically include:
- An excellent ability to sell the organisation’s products and services
- Outstanding verbal communication skills
- The ability to use a computer and popular software packages along with CRM suites such as Hubspot
- The ability to use initiative at times
- Excellent leadership skills and ability to motivate marketing teams
- Customer service skills
- A keen eye for detail and organised work ethic
- Comprehensive knowledge of business and brand management
Marketing Director experience requirements
Many employers prefer candidates with at least eight to ten years of experience in marketing with a strong brand experience. Employers usually require substantial knowledge and understanding of digital marketing, product planning and strategic brand planning skills. Some larger organisations prefer work experience in an international company. The ideal candidates also have extensive experience in leading and managing teams.
Marketing Director education and training requirements
Marketing Directors need a university degree in marketing, advertising, communication or business management. Additional qualifications from the Chartered Institute of Marketing, the Chartered Institute of Public Relations or the Institute of Data and Marketing are also beneficial. Successful candidates need a marketing manager degree apprenticeship before applying for a Marketing Director’s position.
Marketing Director salary expectations
According to Indeed Salaries, the average salary for a Marketing Director in the UK is £68,323 per year. The salary level depends on the company, its location and the years of experience required.
Job description samples for similar positions
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