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Web Designer Job Description: Top Duties and Qualifications

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A Web Designer, or Senior Web Designer works on the creative side of producing a website. They are responsible for designing visual elements for use online, reflecting the company’s branding and design aesthetic. They create layouts for landing pages, product pages and other areas of the website and test different designs to see which are most effective.

Web Designer duties and responsibilities

Web Designers often work closely with marketing and sales teams to create pages that will help to increase engagement with a website. Their duties and responsibilities may include:

  • Taking a key role in the design and layout of a website
  • Creating Photoshop Design File (PSDs) for visual layout of web pages and converting designs into HTML and CSS
  • Working with other teams to meet company-wide targets
  • Using web content management systems
  • Implementing and maintaining high quality SEO policies and incorporating them with web content
  • Reporting to senior management or clients
  • Collecting and analysing data on website usage to improve performance
  • Responding to reports of technical problems and working with the team to fix them quickly
  • Liaising with Copywriters, Graphic Designers and Developers to ensure that tasks are completed on time

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Web Designer Job Description Examples:

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
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What does a Web Designer do?

Web Designers are employed by businesses to create digital designs for their website. They work closely with Graphic Designers and Web Developers to come up with ideas for eye-catching web pages that will appeal to visitors. They encourage site users to buy or inquire about their products and services.

Many Web Designers work for agencies or clients on a specific project or on a long-term basis. Some Web Designers work for themselves, dealing with all aspects of their clients’ needs from pitching ideas to agreeing on key deliverables and invoicing them on completion.

Web Designer skills and qualifications

Web Designers will have a combination of technical skills and creative ability to create digital designs that improve the site’s performance. A successful Web Designer candidate will have various prerequisite skills sand qualifications such as:

  • A working knowledge of a range of software, hardware and operating systems
  • Excellent attention to detail
  • A flexible approach and a willingness to accept feedback and incorporate it into their designs
  • An understanding of the key principles of branding
  • Knowledge of typography
  • An understanding of colour theory
  • Knowledge of user experience best practices

Web Designer experience requirements

Web Designer candidates that have completed a degree in a relevant field will have experience working on projects as part of their promgramme. Any experience in website creation, graphic design or web development will be an advantage. Experience requirements for a Junior Web Designer may be met by candidates who have a degree or have completed an internship or apprenticeship programme.

Mid-level Web Designers often need a few years’ experience and Senior Web Designers will usually need several years of experience working on a range of different projects. Industry insight can be a plus for companies operating in sectors where Web Designers may need some knowledge of industry best practice or accessibility requirements.

Web Designer education and training requirements

Web Designers typically need a Degree (or equivalent) in Web Design and Development, Multimedia Design, Interactive Computing or Digital media. Some colleges offer NVQs, HNDs or Diplomas in Web Design that include modules on digital media development and creative media.

Qualifications in any other type of design or illustration will be a bonus and specific training may be required for Web Designers working in fields such as medicine or technical disciplines. Web Designers usually have portfolios to showcase their work and to give employers an idea of their technical and design skills. Their portfolio also shows their ability to create a website according to a design brief.

Web Designer salary expectations

According to Indeed Salaries, the average salary for a Web Designer is £26,821 per year. This will depend on the experience required, the level of seniority and the location of the position.

Job description samples for similar positions

If you are recruiting for similar role to a Web Developer, then these similar job description samples may help you:

Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
Get the guide

Web Designer job description FAQs

Two chefs, one wearing a red headband, review a laptop and take notes at a wooden table in a kitchen setting.

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Job Description Examples

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