What does an Account Representative do?
An Account Representative brings new accounts into a business and keeps customers with existing accounts satisfied with their business dealings. They are often the primary point of contact for a business’s customers. They analyse customer feedback and work with employees throughout the organisation to ensure the company meets its customers’ needs. They work closely with the customer service, finance and marketing departments. The work of Account Representatives encourages customer loyalty and business growth. Their efforts help businesses increase their profits and boost their reputations.
Account Representative skills and qualifications
Account Representatives rely on their technical and soft skills to effectively manage accounts and improve customer experiences. A successful Account Representative will have various prerequisite skills and qualifications that typically include:
- Interpersonal skills, including the ability to create relationships with different customers and people within the business
- Customer service skills to build strong relationships with new and existing customers
- Computer literacy, including confidence using customer relationship management and electronic records management systems such as SAP Software Solutions
- Strong verbal and written communication skills, including active listening, for customer interface and collaborating on customer solutions
- Organisation and multitasking skills for using electronic systems while engaging with customers over the telephone
- Technical knowledge of entire product and service range, business operations procedures and industry
- Fluency in other languages, for some positions
Account Representative experience requirements
An Account Representative can secure a position without experience. However, businesses often prefer candidates with experience in the same or a similar role. Sales experience helps people refine their customer service and persuasive communication skills. These skills are both required for an Account Representative role. Customer service experience, especially within the same industry is also beneficial.
Account Representative education and training requirements
An Account Representative can also secure a job regardless of their education level. However, most employers expect candidates to have at least some GSCEs. A bachelor’s degree in a related topic, such as sales or business management, can give aspiring Account Representatives a competitive advantage. Businesses however, typically provide on-the-job training to new Account Representatives. This training helps them understand the company’s products and services and account procedures.
Account Representative salary expectations
According to Indeed Salaries, the average salary for an Account Representative in the US is £31,173 per year. Salary may be dependent on the employer, location and experience.
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