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Field Sales Representative Job Description: Top Duties and Qualifications

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A Field Sales Representative, or Field Sales Rep, is a Salesperson who visits customers in their workplaces, homes and offices to sell in person. Their duties include attracting new customers to a company, nurturing relationships with them and maximising the profit within their territory.

Field Sales Representative duties and responsibilities

The primary responsibility of a Field Sales Representative is working prospects through the entire sales process, including generating leads, educating them and turning those interested in long-term customers. Other duties and responsibilities of Field Sales Representatives are: 

  • Converting prospects into successful customers through customer sales methods such as door-to-door, cold calling and presentations
  • Researching and forecasting sales and developing sales strategies and methods and evaluating their effectiveness
  • Visiting customers on a regular basis and evaluating customer needs and desires
  • Creating sales targets and working to meet them individually and as a team
  • Monitoring the organisation’s competitors, their products and marketing strategies
  • Acting as a representative for the organisation during customer meetings and presentations
  • Maintaining customer accounts and records of sales
  • Reporting and providing feedback to management using financial data collected

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Field Sales Representative Job Description Examples:

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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What does a Field Sales Representative do? 

Field Sales Representatives are typically employed by organisations whose success solely depends on relationship building and long-term contracts. They help organisations generate income and revenue by winning more clients and maintaining the already existing ones.

Field Sales Representatives often work for B2B and wholesale industries selling a wide variety of products. They secure sales using various customer sales tactics. With their extensive experience, Field Sales Representatives help organisations develop innovative strategies to boost sales and evaluate their effectiveness. They must evaluate customer needs and requirements to build lasting relationships.

Field Sales Representative skills and qualifications

Field Sales Representatives must be competitive in nature and have excellent interpersonal skills. They are comfortable working with clients in person and on the telephone. Additional skills and qualifications that successful Field Sales Representatives must possess include: 

  • Great confidence and the ability to accept rejection and maintain a positive mindset
  • Excellent verbal and written communication skills and resilience to transmit passion during a sales interview
  • Active listening skills and the ability to understand the customer’s needs
  • Persuasion skills and the ability to build rapport using a great personality
  • Proficiency with computer software and Microsoft Office
  • Strong negotiation and presentation skills
  • In-depth understanding of an organisation’s products and unique selling facts
  • Excellent data analysis skills

Field Sales Representative experience requirements

Field Sales Representatives typically require at least four years of experience in field sales, retail management or other customer service roles. Depending on the job type, some employers may require candidates with proven experience with CRM tools such as Salesforce. In addition, a proven record of personal quota is essential to show their accomplishments in the industry.

Field Sales Representative education and training requirements

Field Sales Representatives with a bachelor’s degree in business administration, business management, marketing, communications, economics or other related fields can qualify for the positions. They must possess knowledge of various sales techniques and pipeline management. Many companies offer in-house training to new employees, teaching specific strategies and techniques.

Field Sales Representative salary expectations

According to Indeed Salaries, the average salary for a Field Sales Representative is £29,631 per year, depending on factors like experience, education, location and company.

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Field Sales Representative job description FAQs

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