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Retail Assistant Manager Job Description: Top Duties and Qualifications

Edited by Indeed Employer Content Team
Last updated 5 November 2025
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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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7 min read

Retail Assistant Managers, or Assistant Store Managers are responsible for managing all aspects of a shop in order to improve the shop’s sales and profitability. They are also responsible for motivating the Retail Sales Assistants to achieve their sales targets, organise events to promote the shop and monitor industry trends.

Retail Assistant Manager duties and responsibilities

The responsibilities and duties of a Retail Assistant Manager include:

  • Assisting and managing Retail Sales Assistants to ensure they assist customers quickly.
  • Managing sales and inventory levels.
  • Assisting with the recruitment, training and development of employees.
  • Managing and motivating the Retail Sales Assistants to improve the quality of their service, meet sales targets, increase sales and profit for the shop.
  • Handling feedback, queries and complaints from customers.
  • Analysing sales figures, making forecasts and managing the revenue of the shop.
  • Organising in-shop events and other sales promotions.
  • Providing reports to the Retail Store Manager or other senior executives.

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Retail Assistant Manager Job Description Examples:

Example 1

Retail Assistant Manager

£20 - 25,000 + Bonus

Camberley

The Role

Wouldn’t it be great to have a job you could progress in?

A job in a company that valued you, gave you support and training and helped you to move on? How would it feel to have a chance of maybe running your own store one day? It’d feel pretty good right?

The Position

As a Retail Assistant Manager, you can expect a challenging and fun position with both full training and ongoing support.

You’ll be:
  • Dealing with a variety of day-to-day retail issues, from assisting customers, store merchandising, replenishment and managing deliveries to supporting the rest of the team.
  • Cash handling and banking.
  • Opening and closing the store.

You’ll have some retail supervisory experience from a service-led retail business where focusing on customer service is key. But it will be your love of working in retail and ambition to learn more to progress your career that’ll make the difference. You’re ambitious and looking for a route into management and a company whose expansion and development ensures future career opportunity.

The Company

This UK business retails a range of fashionable, trend-led products within large format, bright and modern stores. Their values center around their people and they aim to develop their teams within an inclusive culture believing that all staff members have a valuable contribution to make. This is an established UK retail business but still a growing company, with plans to open many new stores and generally a fun and exciting place to work.

Job Type: Full-time

Salary: £20,000.00-£25,000.00 per year

Additional pay:
  • Bonus scheme
  • Commission pay
Benefits:
  • Casual dress
  • Company events
  • Company pension
  • Flexible schedule
  • Store discounts
Schedule:
  • Day ID: ST/SLR5051

Example 2

Smiggle- where a smile meets a giggle!

Our Store in Watford is on the lookout for a 32 hours Assistant Store Managerto join the team!

As an Assistant Store Manager you will be responsible for working alongside the Store Manager to maximise sales opportunities through coaching, providing feedback to your team and most importantly, you will approach every day with an attitude of play! You must have a passion for our products and fans.

What makes you a Smiggler?

  • Lives for the customer, goes the extra mile and loves the satisfaction of every customer leaving store with a smile and a giggle
  • A confident and natural leader who is able to motivate your team to deliver store sales and KPIs
  • Highly motivated with energy and enthusiasm who thrives on hitting targets with a can-do attitude
  • Have the ability to adapt to frequent visual changes in a fast paced environment

Why you will be smiling and giggling:

  • Our Culture- It’s all in the name! We like to smile and giggle, we’re friendly and fun! We welcome personality and individuality: bring your own colour to Smiggle!
  • Opportunity for Development:We are committed to developing our teams, and we are proud of our focus on internal promotions; impress us and you will have the opportunity to join our Just Future Leaders Program designed to develop and train our future Store Managers!
  • Generous Staff Discounts:50% off Smiggle product

So, want to smile, giggle and play? Come join us!

Job Types: Part-time, Permanent
Part-time hours: 32 per week

Benefits:
  • Casual dress
  • Company pension
  • Employee discount
  • Flexitime
  • Referral programme
  • Store discount
Schedule:
  • Day shift
  • Flexitime
  • Monday to Friday
  • Weekend availability
Supplemental pay types:
  • Bonus scheme

Work Location: In ID: Retail Assistant Manager

Example 3

ABOUT US!

Rogerson Shoes is an independent family owned retail business established in 1905, selling a unique mix of branded footwear in our 12 stores throughout Scotland.




ABOUT THE ROLE!

As Assistant Manager at Rogerson Shoes you will be passionate about products and creating a sense of fun to inspire and motivate the team. You will work closely with your Manager to maximise sales in an atmosphere that creates a buzz on the shop floor for both your customers and staff.

Core responsibilities:

  • Sell our products
  • Achieve targets through driving sales.
  • Control the sales floor
  • Plan and organise the day to day running of the shop.
  • Motivate the team inspiring them to provide amazing customer service
  • Train and Develop the team
  • Manage the team and the stock
  • Merchandise the shop floor and window










ABOUT YOU!

We are passionate about our people; they are our biggest asset and we work hard to develop people who have the desire to be the best. You will relish a challenge, love taking responsibility and enjoy being part of a fun, friendly environment where people enjoy working with each other. You will already be an Assistant Manager or an experienced Supervisor who really wants to progress their retail career and is looking for the next step, with the following skills:

  • Sales and Target Driven
  • Passionate about Selling
  • Willing to learn and grow with the company
  • Positive, determined, proactive person with a can-do attitude
  • Be motivated and driven to ensure you achieve any challenge
  • Personality to inspire the team and to create a fun, energized environment in which you and your team can Shine!








THE Rewards!

In return we will offer you:

  • Competitive salary
  • 28 days holiday
  • Generous discount on our products.
  • Management Training Programme that supports your development and is dedicated to helping you progress your retail career.




So if this sound’s like you and you are looking for a role in which you can Shine, we look forward to receiving your CV and Covering Letter.

Job Types: Full-time, Permanent

Pay: £27,000.00 per year

Benefits:
  • Employee discount



Experience:
  • retail supervision: 1 year Location: In person

Example 4

Awesome Assistant Manager Wanted

So, you’ve got some budding managerial skills that you’d like to lend to a fun, ever-growing company with a family vibe? Sounds like we’ll get along just fine!

Brand New Store!!

We’re putting together a team of awesome people for our brand-spanking-new Prezzybox store in Southampton and we’d love for you to check us out. We’re pretty sure you’ll love us, and here’s why…

What You’ll Get

Cool career opportunities – Gift Universe is made up of some super strong brands like Menkind, RED5, Qwerkity, Hawkins, and Prezzybox. And we’re always expanding, meaning there’s lots of opportunities to grow. Just ask some of our employees who’ve joined us as retail team members and now manage their own stores!

Fun, not humdrum – We’re all about making people happy, not just with the cool things that we sell, but with the fun vibe in our stores. When you come to work, you’ll be surrounded by pop culture, retro games, exciting tech and gadgets, and lots of smiling customer faces.

Family feel – You’ll work with all kinds of interesting people, like anime fans, comic book lovers, musicians, family people, film buffs, students, artists, and much more. Some love lots of tattoos, others dress to impress. But everyone’s a part of the family. And you’ll meet amazing people.

Discounted gifts – Oh yeah, you get up to 30% off all the awesome goodies that we sell for as long as you’re with us. Need we say more? We’ll leave it at that.

What You’ll Bring

The energy – You’ll be out there showing your team members how it’s done. Teach them how to make customers feel special and have them leave the store looking forward to their next visit.

The experience – It would be super cool if you know a thing or two about sales in a busy environment. Develop a new or existing team, help them better their customer engagement, and drive those sales like they’re a brand new rental car!

The positive attitude – Hey, we all have our off days but you don’t unload on people. You stay pretty upbeat and positive and tackle any challenge that’s thrown your way.

Job Purpose

As Assistant Manager you’ll assist the Store Manager in achieving the business goals. You’ll be important in making sure the operational and commercial standards stay high. You’ll also create an awesome environment for our customers while driving sales, controlling costs, and making sure we’re as profitable as we can be.

Salary and Benefits (woop!)

  • OTE £23,500.00
  • Staff discount – up to 30% off
  • Sales bonus
  • 30 days holiday (including bank holidays), increasing to 33 days holiday following completion of one full fiscal year
  • Company pension scheme
  • Company life insurance (after 3 months service)

Job Type: Full-time

Salary: Up to £23,500.00 per year

Schedule:
  • Holidays
  • Monday to Friday
  • Weekend availability
Supplemental pay types:
  • Bonus Location: In person

Example 5

At our Menkind store in Bristol, we have a fantastic opportunity for a customer focused and sales driven Assistant Manager. We are looking for someone who would relish the task of developing a new or existing sales orientated team, ensuring the customer engagement and experience is always at the forefront of their mind.

You will ideally have a solid successful background of sales in a busy retail environment, leading from the front and motivating your team to achieve their goals whilst personally driving sales.

Please read the following job description and if you feel you have a positive ‘can do’ attitude and the drive to succeed, then please apply.

Job Purpose

The Assistant Manager position is responsible for assisting the Store Manager in achieving the business goals. The Assistant Manager will play a key role in the delivery of exceptional operational and commercial standards throughout the store, driving sales, controlling costs and maximising profitability.

Key Accountabilities and Responsibilities

Sales
  • Help to develop a sales culture throughout the store which will deliver a minimum of budgeted weekly sales.
  • Assist in day to day management of the shop floor operation, taking full control in the Store Manager’s absence.
  • Assist in ensuring that the store achieves their specific KPIs as reported in the weekly stock and sales report.

Store and Service Standards
  • Ensure the visual presentation of all stores is maintained to a very high standard at all times, represents the brand and all new merchandising guidelines and initiatives are implemented effectively.
  • Ensure that stock is effectively replenished on the shop floor and processes are in place to check all items in stock are on display and correctly priced.
  • Ensure that high standards of customer service are always delivered.

Cost Control
  • Help ensure all controllable costs are managed in line with budgets.
  • Assist in the management of store hours in line with budget and store sales performance, ensuring no unauthorised overspends.

Stock and Cash Control
  • Minimise stock loss by ensuring full compliance with all company procedures relating to faulty / damaged products and take effective action to reduce stock loss and write offs at store level.
  • Assist in ensuring all stock rooms are maintained to a high standard with all stock accessible and treated with respect.
  • Ensure stock accuracy and store security is maintained to prevent shrinkage and staff theft.
  • Liaise with the Store Manager regarding any stock control issues or delivery discrepancies.
  • Ensure the store is fully compliant with regard to refunds, cash control and banking procedures.

HR / Health & Safety
  • Create a positive environment which adheres to our Dignity at Work policy and results in the retention of staff, reducing labour turnover.
  • Ensure that all team members adhere to compliance requirements in all areas of operational activity, company policies and procedures.
  • Take responsibility for Health & Safety within the store and ensure full compliance whilst in charge; assist in providing staff training as necessary.
  • First Aid Responsible Person when on duty.

Salary & Benefits:
  • £20,800 per annum
  • Staff Discount
  • Sales Bonus (Discretionary)
  • 30 days holiday (including bank holidays), increasing to 33 days holiday following completion of one full financial year
  • Company Pension Scheme
  • Company Life Insurance (after 3 months service)

Job Types: Full-time, Permanent

Salary: £20,800.00 per year

Schedule:
  • Day shift
  • Holidays
  • Monday to Friday
  • Weekend availability

Education:
  • GCSE or equivalent (required)

Experience:
  • retail management: 1 year sales: 1 year (required)

Example 6

At our Menkind store in York, we have a fantastic opportunity for a customer focused and sales driven Assistant Manager. We are looking for someone who would relish the task of developing a new or existing sales orientated team, ensuring the customer engagement and experience is always at the forefront of their mind.

You will ideally have a solid successful background of sales in a busy retail environment, leading from the front and motivating your team to achieve their goals whilst personally driving sales.

Please read the following job description and if you feel you have a positive ‘can do’ attitude and the drive to succeed, then please apply.

Job Purpose

The Assistant Manager position is responsible for assisting the Store Manager in achieving the business goals. The Assistant Manager will play a key role in the delivery of exceptional operational and commercial standards throughout the store, driving sales, controlling costs and maximising profitability.

Key Accountabilities and Responsibilities

Sales
  • Help to develop a sales culture throughout the store which will deliver a minimum of budgeted weekly sales.
  • Assist in day to day management of the shop floor operation, taking full control in the Store Manager’s absence.
  • Assist in ensuring that the store achieves their specific KPIs as reported in the weekly stock and sales report.

Store and Service Standards
  • Ensure the visual presentation of all stores is maintained to a very high standard at all times, represents the brand and all new merchandising guidelines and initiatives are implemented effectively.
  • Ensure that stock is effectively replenished on the shop floor and processes are in place to check all items in stock are on display and correctly priced.
  • Ensure that high standards of customer service are always delivered.

Cost Control
  • Help ensure all controllable costs are managed in line with budgets.
  • Assist in the management of store hours in line with budget and store sales performance, ensuring no unauthorised overspends.

Stock and Cash Control
  • Minimise stock loss by ensuring full compliance with all company procedures relating to faulty / damaged products and take effective action to reduce stock loss and write offs at store level.
  • Assist in ensuring all stock rooms are maintained to a high standard with all stock accessible and treated with respect.
  • Ensure stock accuracy and store security is maintained to prevent shrinkage and staff theft.
  • Liaise with the Store Manager regarding any stock control issues or delivery discrepancies.
  • Ensure the store is fully compliant with regard to refunds, cash control and banking procedures.

HR / Health & Safety
  • Create a positive environment which adheres to our Dignity at Work policy and results in the retention of staff, reducing labour turnover.
  • Ensure that all team members adhere to compliance requirements in all areas of operational activity, company policies and procedures.
  • Take responsibility for Health & Safety within the store and ensure full compliance whilst in charge; assist in providing staff training as necessary.
  • First Aid Responsible Person when on duty.

Salary & Benefits:
  • £20,854.80 per annum
  • Online Staff Discount - 30%
  • Sales Bonus (Discretionary)
  • 30 days holiday (including bank holidays), increasing to 33 days holiday following completion of one full financial year
  • Company Pension Scheme
  • Company Life Insurance (after 3 months service)

Work Remotely
  • No

Job Type: Full-time

Salary: £20,854.80 per year

Schedule:
  • Day shift
  • Holidays
  • Monday to Friday
  • Weekend availability

COVID-19 are following all current guidelines in relation to Covid Safety
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
Get the guide

What does a Retail Assistant Manager do?

Retail Assistant Managers oversee the sales floor to make sure it is operating efficiently to maximise sales, performance, customer satisfaction and profit. They provide training and support to Retail Sales Associates and collaborate with the business team. A Retail Assistant Manager oversees the inventory and visual merchandise. Retail Assistant Managers work with Retail Store Managers to set service targets and to identify opportunities to grow sales with an optimum range of stocks.

Retail Assistant Manager skills and qualifications

A successful Retail Assistant Manager candidate will have various prerequisite skills and qualifications that typically include:

  • Patience and the ability to meet deadlines under pressure
  • Excellent customer service skills and the ability to maintain a customer-focused environment
  • Willingness to work shifts of a specified duration on weekends, evenings or during the Christmas and Easter seasons or on bank holidays
  • Ability to collaborate with different people and as part of a team
  • Outstanding communication skills, including written and verbal communication
  • Leadership skills to motivate the team of Retail Sales Assistants and drive results
  • Ability to use a computer and competency with the most popular software packages
  • Commitment to continuous learning and the ability to adapt to changing circumstances

Retail Assistant Manager experience requirements

Employers may look for candidates with a proven track record of exceptional customer service. Employers may also prefer candidates with at least two years experience in retail operations. An employer may require candidates to have experience in the management of teams of various sizes. Candidates for a Retail Assistant Manager’s position need to have a thorough understanding of key performance indicators, including profit and loss, sales and customer service metrics.

Retail Assistant Manager education and training requirements

When reviewing CVs for a Retail Assistant Manager position, look for candidates with a university degree in retail marketing or retail business management. Some employers may prefer candidates with a level 3 or 4 diploma in retail management or retail skills management.

For some positions, a high school diploma the basic GCSEs in maths and English with relevant work experience as a Retail Sales Assistant may be enough. Experience as a Supervisor or Department Manager in the same or a related industry, such as customer service is a plus. Employers may also look for candidates who have completed either an apprenticeship in retail management, retail leadership or a management training scheme at the same or a related organisation.

Retail Assistant Manager salary expectations

According to Indeed Salaries, the average salary for a Retail Assistant Manager in the UK, is £9,11 per hour. The salary level for Retail Assistant Manager depends on the company, its location and the years of experience required.

Job description samples for similar positions

If the job description of a Retail Assistant Manager is not what you are looking for, here are sample job descriptions for similar positions:

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Retail Assistant Manager job description FAQs

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