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Marketing Assistant Job Description: Top Duties and Qualifications

Edited by Indeed Employer Content Team
Last updated 5 November 2025
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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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7 min read

A Marketing Assistant, or Marketing Executive, is responsible for providing administrative support to the marketing team. Their duties include collecting marketing data, compiling reports on the effectiveness of campaigns and liaising with printers. Marketing Assistants work closely with other teams and departments, including sales, finance and operations.

Marketing Assistant duties and responsibilities

The role of a Marketing Assistant can involve a variety of different duties, depending on the sector, but there are some tasks that are typically expected for Marketing Assistants, including:

  • Managing social media pages by posting updates and responding to comments and messages
  • Communicating with clients, customers and external agencies
  • Creating and delivering presentations
  • Using website analytics to ascertain the relative effectiveness of ongoing campaigns and understand the way users interact with the site
  • Submitting ideas for marketing programmes designed to enhance and grow the company’s brand
  • Writing and editing press releases
  • Attending industry events, conferences and trade shows

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Marketing Assistant Job Description Examples:

Example 1

We’re calling out for a new guy or gal to help us in the back office. For the most part you’ll be on the phones taking bookings, answering questions, and tapping out emails direct to our diners, plus there’s a whole bunch of marketing jobs to keep you bustling along.

We are looking for a digital and content savvy junior marketer who can bring ideas to life.

This recruit should have a creative flair, have a basic understanding of digital marketing, IT savvy, a real friendly and clear phone manner and great writing skills are a must. Experience in an office or catering establishment would be a bonus.

You will be responsible for implementing day to day activities, which include,
  • Handle customer phone & email enquiries including party bookings for our awesome party spaces.
  • Create and schedule new content and creative ideas.
  • Ability to write great copy in Billy Bob’s tone.
  • Manage Social media accounts to maximise engagement.
  • Audit Referral websites, checking that information is up to date and submit amends where necessary.
  • Monthly reporting on content performance.
  • Customer service reports, bring together ratings from various locations to be reviewed weekly.
  • Networking, explore outbound opportunities for local referrals.
  • Press outreach, venue Features, profile features, accolade and awards, local influencers to generate brand awareness and maximise high quality user generated content.
  • Support any additional projects as required, including our fantastic seasonal events.

Required Skills
  • Excellent communicator and creative thinker, with an ability to review data.
  • Excellent communication and writing skills in English.
  • Good technical skills to navigate the various IT systems.

What’s in it for you?
We won’t be tight-fisted with the bucks.
We think we’re kinda nice guys to work with.
There’s plenty of opportunity to work up the ranks, we are expanding and would like to add even more talent to our great team.

We're hiring to fill this full time position 9am to 5pm, which does include a requirement to work at the weekends & school holidays.

Salary: £19,500.00-£21,000.00 per year

Job Type: Full-time

Salary: £19,500.00-£21,000.00 per year

Benefits:
  • Discounted or free food
  • On-site shift

Example 2

IMSM (International Management Systems Marketing) are leading ISO specialists. We deliver high-quality ISO consultancy services and standards to organisations of all sizes, from all sectors, all over the world.

We are looking for a Marketing Executive to join us

  • Experience in managing Hubspot in a B2B setting. Strong technical understanding of the Hubspot platform alongside practical B2B marketing skills
  • Proficient in designing, mapping and implementing customer journeys and workflows to capture and convert enquiries from web and other sources.
  • Experience in test and learn – able to demonstrate how insight from testing and an analysis of performance across key performance reports has been used to improve effectiveness
  • With strong digital skills – an understanding of email, and an ability to implement digital campaigns in HubSpot effectively
  • Ability to provide an analytical and data driven approach – looking at the overall campaign, whilst being able to deliver a more hands-on approach to campaign set up with hands on experience of email set up within the HubSpot tool.

Marketing Executive - Role:

  • Contact management and lead allocation when needed
  • Promote and encourage Hubspot usage and best practice across the business
  • Tracking of all marketing activities in Hubspot
  • Ongoing CRM BAU including segmentation of customer data, marketing, contact management, lead allocation and customer analysis

Marketing Executive - Experience:

  • Demonstrable experience managing Hubspot in a CRM or Marketing/Customer analytics role
  • Strong analytical skills and use of Excel
  • Experience using Google Analytics an advantage but isn’t necessary
  • A passion for data and customer insights.
  • Enjoys working as part of a team and able to confidently contribute and implement recommendations and strategies.

As an organisation, we work towards a common goal: to consistently deliver world-class consultation to our clients,

Job Type: Full-time

Salary: £21,000.00-£23,000.00 per year

Benefits:
  • Company events
  • Company pension
  • Gym membership
Schedule:
  • Monday to Friday



Experience:
  • Digital marketing: 1 year (preferred)
  • Marketing: 1 year (preferred)


Work Location: In ID: Marketing NEW

Example 3

We are recruiting for a marketing assistant for a very successful & growing retail business based in Banbury.

You will support the Marketing Manager by assisting with building pricing models, brand presentations and analysing selling data. This includes owning the product library and writing product marketing copy and ensuring that the products are marketed to best standards online.

You will also get the opportunity to attend marketing events and product launches where you will be responsible for setting up and attending the event.

The idea candidate must have excellent problem-solving skills, attention to detail and a pro-active nature, along with the confidence to present reports and presentations and communicate effectively.

The business is going through a period of change and the marketing assistant must be adaptable and able to work under pressure and prioritise tasks.

Key Responsibilities:

  • Assist management team with building the annual product pricing and keeping up to date
  • Regularly research market for comparable products & pricing information to subsequently update UK marketing manager
  • Update trade price lists ensuring all pricing and information is up to date
  • Develop brand preview marketing presentations and attend customer preview meetings
  • Write product marketing copy and ensure great product imagery is used for product pages
  • Own, organise and collect all information to manage and update the product library
  • Own, organise and collect product assets including videos and images
  • Ensure sales agents and online retail teams have product information and assets
  • Work with sales & marketing support team to ensure products are well represented on-line
  • Conduct regular store visits to monitor trends and ensure ranges are best supported at retail
  • Analyse specific market and performance of ranges using NPD and EPOS sales data reports
  • Analyse UK and European market for key trends, identifying new opportunities for products
  • Support UK marketing manager in planning and execution of exhibition stands
  • Support UK marketing manager in the creation of the trade catalogues
  • Help organise and collect sales and marketing presentation samples for meetings and previews

Candidate Requirements:
  • 2+ years of marketing experience OR Marketing related degree looking for first role in Marketing
  • Previous experience within the retail industry a massive plus but not essential
  • Excellent written, verbal and client-facing presentation skills
  • Ability to work under pressure
  • Fluent in Microsoft Office Suite - Word, Excel, and Powerpoint

*please note, due to the high number of applicants we are currently receiving we regret to say if you haven't heard from us within 3 working days - unfortunately you are unsuccessful on this occasion*

Job Types: Full-time, Graduate

Salary: £22,000.00-£26,000.00 per year

Benefits:
  • Casual dress
  • Company pension
  • Flexible schedule
  • On-site parking
  • Work from home
Schedule:
  • Monday to Friday
  • No ID: 896187

Example 4

DK Europe Ltd is a family run business and owns the Mirabella brand of workwear clothing. Due to maternity leave, we are seeking an e-commerce and digital marketing assistant to join our small team in our new Clay Cross development. This is a fixed term, 14 months maternity cover. Possibility to extend subject to our business needs.

What are the duties?

Duties will include:

  • Supporting the sales and marketing director to grow online sales through numerous channels
  • Ensuring listings, key attributes and product images are kept up to date with continuous improvements
  • Ensuring product key search words are updated and relevant
  • Adding new listings
  • Producing product videos
  • Ensuring internal systems are kept up to date
  • Ensuring stock and product are pushed to all markets via multi-channel ecommerce software
  • Researching and producing databases
  • Key-holding duties
  • Ad-hoc tasks as decided by a director

The successful applicant will:

  • Ideally, but not essentially, have at least 1 year experience in a similar ecommerce / digital marketing position working preferably on Amazon, Ebay and Woo Commerce platforms
  • Ideally have experience in compiling blogs, be social media savvy, have knowledge of increasing search engine rankings (SEO), email marketing, production of relevant ads and PPC campaigns.
  • Ideally be able to use Google Analytics, Google AdWords, and other relevant sites
  • Possess drive, self-motivation and a willingness to learn and progress
  • Have excellent communication and analytical skills, be highly organised, focused and have the ability to work unsupervised
  • Be able to work under pressure and be good at multi-tasking
  • Results driven
  • Be hardworking, reliable and punctual
  • Ideally be proficient in Excel
  • Ideally be proficient in Photoshop or similar

What are we offering?

  • Starting salary of £24,000 PA
  • 37.5 hour week Monday to Friday (no shift working)
  • Monthly pay
  • Free onsite parking
  • Employee discount
  • Casual dress
  • 20 days paid holiday + bank holidays pro-rata
  • Free hot and cold drinks
  • 6 months trial period

Job Types: Full-time, Fixed term contract
Contract length: 14 months

Salary: From £24,000.00 per year

Benefits:
  • Casual dress
  • Employee discount
  • Free parking
  • On-site parking
Schedule:
  • Monday to Friday



Education:
  • GCSE or equivalent (preferred)

Experience:
  • Marketing: 1 year (preferred)
  • Digital marketing: 1 year (preferred)


Work Location: In person


Application deadline: 12/09/2023
Reference ID: start date: 01/10/2023

Example 5

JOB Purpose

The Digital Marketing Assistant will be working closely with the Digital Marketing Manager and external agencies to deliver and improve the Smythson performance marketing campaigns. The role will involve working on affiliates, PPC, SEO, email, and social, as well as assisting with the onsite content strategy.

KEY Accountabilities

Digital Marketing

  • Affiliates

Complete order validation and ensure all transaction queries are closed as soon as possible.

Monitor top affiliates, ensure correct messaging is used and affiliates deliver against targets set.

Work with network to find new affiliates and nurture them.

House keeping and updating of affilate calender.

Coordinate updating affiliate content and creative banners, and the affiliate email.
  • PPC

Work with external agency to assist with daily management (writing / approving ads & keywords).

Assist on projects to grow the PPC channel.

Co-ordinating all the assets required, from briefing to the design team to sharing with agencies.
  • SEO

Work with external SEO consultant in improving onsite content.
  • Email

Support with content, coordinate and build weekly newsletters if required to support.
  • Social

Co-ordinating all the assets required, from briefing to the design team to sharing with agencies. Managing the full funnel ad plan, and building social ads.

General
  • Producing daily / weekly / monthly reports for the Ecommerce team.
  • Keeping the digital marketing planner up to date.
  • Monthly digital marketing reporting.
  • Analysis of performance marketing campaign.
  • Periodic website testing through varying devices to ensure all pages, content and user journeys are functioning correctly.
  • Raising PO’s and ensuring invoices are sent to the finance team in a timely manner.
  • Manage store listings on Google Maps, keep opening hours and store details up to date.
  • Implement SEO content recommendation working closely with our external SEO agency.
  • Responsible proof reading ad copy for landing pages.
  • Working with trading & marketing teams to provide content for online campaigns & promotions

Any other duties as may reasonably be expected.

KEY Skills AND Experience Required
  • Graduate 2:1 or higher.
  • Knowledge and experience using Microsoft Excel.
  • Excellent communication skills, especially written.
  • Confidence in handling & manipulating numerical data.
  • Google Analytics experience preferred.
  • Pro-active and hands on approach.
  • Excellent organisational skills and attention to detail is a must.
  • Have a visual and aesthetic awareness.
  • A diligent approach to work with an eye for detail.
  • Copy writing experience would be a plus.

Job Types: Full-time, Permanent

Benefits:
  • Company pension
  • Cycle to work scheme
  • Employee discount
  • Life insurance
  • Referral programme
  • Sick pay
  • Work from home
Schedule:
  • Monday to Friday

Application question(s):
  • What are your salary expectations for this role?

Work Kingdom (required)

Example 6

About us

Incisiv Ltd is a small business based in Ormeau Ave, Belfast. We are a pioneering VR company focused on using VR to help humans perform better.

Are you ready to launch your marketing career in the exciting world of virtual reality? Join the dynamic team at Incisiv, a pioneering VR sports tech company located in the vibrant Ormeau Baths, Belfast! We're on a mission to make our VR products the most popular in the world, and we need your help to get there.

We're on the hunt for an enthusiastic entry-level Marketing Assistant to bring fresh energy to our team. Working closely with our business development manager, you'll craft and schedule captivating content for our social media platforms, manage relationships with key influencers, and assist with various administrative tasks. If you're passionate about social media, sports, and gaming, this is the perfect opportunity for you!

Responsibilities
  • Content Creation: Collaborate with our creative team to develop engaging social media content, including posts, graphics, videos, and stories.
  • Scheduling and Posting: Assist in scheduling and publishing content across multiple social media platforms.
  • Monitoring and Engagement: Monitor social media channels for comments, messages, and mentions, engaging with our audience promptly and professionally.
  • Analytics: Track and analyze the performance of social media campaigns, providing insights and recommendations for improvement.
  • Reporting: Prepare regular reports summarizing marketing activities and key metrics.
  • Quality Assurance: Conduct thorough testing of our virtual reality games and experiences to ensure they meet high standards of functionality and user experience.
  • Market Research: Conduct in-depth market research to identify trends, opportunities, and potential threats within the virtual reality industry.

Skills and Qualifications

Essential Skills
  • GCSE and A-Level qualifications.
  • Passion for social media with a solid understanding of various platforms.
  • Basic knowledge of marketing analytics tools (e.g., Google Analytics, Facebook Insights).
  • Excellent written and verbal communication skills.
  • Creative thinking and the ability to contribute fresh ideas.
  • Strong attention to detail and organization.
  • Interest in the virtual reality/gaming industry and/or sports.
  • Ability to work collaboratively in a fast-paced team environment.

Desirable Skills
  • Proficiency in video editing software (e.g., Adobe Premiere Pro).
  • Proficiency in graphic design software (e.g., Adobe Photoshop).
  • Previous experience in social media content creation, scheduling, and engagement.
  • Comfort and confidence in front of the camera.

Further Information

The Employer is: Incisiv LTD. Although this is a part-time temporary opportunity, hours may be extended, and it could lead to a permanent position. The job advert may end before the closing date if requested by the employer. Please direct applications also to:



[website]

Job Types: Full-time, Temporary contract
Contract length: 6 months

Pay: £6.40-£11.44 per hour

Expected hours: 25 per week

Schedule:
  • Monday to Friday

Work Location: In person


Application deadline: 17/07/2024
Reference ID: start date: 01/08/2024

Example 7

Are you a creative, ambitious individual looking to start or advance your career in marketing?

Do you have a passion for creating engaging content and supporting marketing campaigns?

Join our team as a Junior Marketing Assistant in Belfast! We are seeking enthusiastic graduates, students, and career changers to join our growing team and make a significant impact in our marketing efforts.

As a Junior Marketing Assistant, you will support our marketing team in executing various in-person marketing and promotional campaigns. Your primary responsibilities will include product promotion, marketing services and products, enhancing brand awareness, and conducting product demonstrations. This role offers a fantastic opportunity to develop your practical marketing skills and gain hands-on experience in a fast-paced, dynamic environment.

Junior Marketing Assistant Key Responsibilities:
  • Product Promotion: Assist in promoting our products through engaging and interactive demonstrations. Highlight product features and benefits to drive customer interest and sales in Belfast.
  • Marketing Services and Products: Help execute marketing strategies to effectively promote our services and products at various retail locations and events.
  • Brand Awareness: Enhance brand visibility by participating in promotional activities and engaging with potential customers.
  • Product Demonstrations: Conduct product demonstrations to educate customers, answer questions, and provide exceptional customer service. Ensure that demonstrations are engaging and informative.
  • Administrative Tasks: Perform general administrative duties.
  • Team Collaboration: Work closely with other marketing team members and departments to ensure cohesive and effective marketing efforts. Share insights and ideas to enhance overall marketing performance.

Ideal Candidates Will:
  • Be creative, enthusiastic, and have excellent communication skills.
  • Have a passion for marketing and a strong desire to learn and grow in the field.
  • Be detail-oriented and able to manage multiple tasks efficiently.
  • Be adaptable and able to work in various locations across Belfast.
  • Be comfortable working independently and as part of a dynamic team.
  • Possess a positive attitude and a willingness to take on new challenges.

Why Join Us?
  • Gain valuable experience in marketing, perfect for building your CV.
  • Flexible working hours to accommodate your schedule, ideal for students and graduates.
  • Competitive pay with opportunities for bonuses based on performance.
  • Ongoing training and support to help you succeed and advance in your career.

Equal Opportunity Employer:

We are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Application Process:

To apply for the Junior Marketing Assistant position, please submit your CV outlining your interest and relevant experience. Our HR team will review your application and get in touch within 1-3 business days.

Start your journey with us as a Junior Marketing Assistant in Belfast and become a vital part of our creative team. Apply today and help us drive our marketing initiatives to new heights!

Job Type: Full-time

Pay: £22,000.00-£25,000.00 per year



Application question(s):
  • Please can you confirm the email address you wish to be contacted Location: In person

Example 8

Summary

ECD Architects is excited to offer a 3-month summer placement for an enthusiastic individual eager to gain hands-on marketing experience. If you have strong administrative skills, excellent writing abilities, creative flair, and proficiency with social media, we'd love to hear from you!

ABOUT THE ROLE

Reporting to the Marketing Manager and the company Bid Manager, the Marketing & Bid Assistant will have strong organisational and administration abilities, good writing and creativity skills, a methodical approach with good attention to detail, good IT skills, proven ability to work under pressure and meet tight deadlines where necessary, and an outgoing temperament with a passion for quality and business development. This is a busy, in-person role which offers variety and a first step into a career in marketing and bid management.

Key responsibilities:
  • Posting company communications on social media platforms i.e. Twitter, Instagram & LinkedIn
  • Assembling information for the company newsletter
  • Managing a company fundraising activity
  • Tracking and logging of new bid opportunities
  • Updating and maintaining electronic portal registrations
  • Assisting in the completion of questionnaires –gathering information as well as tailoring CVs and case studies
  • Assisting the production of marketing materials such as capability statement brochures & presentations
  • Developing a sound knowledge of the company’s portfolio of projects and clients to make an effective contribution to the company’s marketing activities
  • Maintaining the company’s information database
  • Making updates to the company website and optimising pages

This description reflects the many activities of the role but is not intended to be all-inclusive. Other duties may be required, as well as changes in the emphasis from time to time.

Qualities & skills required:
  • Strong organisational and administration skills, with ability to multi- task while whilst maintaining quality
  • Fluent English, strong verbal and written communication skills
  • Ability to produce clear, structured pieces of writing
  • High proficiency using MS word, excel and powerpoint
  • Experience using Adobe InDesign & Photoshop (desirable)
  • Adept at using social media communication tools
  • Ability to work under pressure, delivering effectively against tight deadlines whilst retaining excellent attention to detail
  • Ability to work both independently and as part of a team
  • Willingness to learn and ‘muck-in’ with a ‘can do’ attitude
  • Demonstrate behaviours which reflect a full understanding and commitment to the company values

ABOUT ECD Architects

ECD Architects is an award-winning practice specialising in the design of low energy, low environmental impact buildings, cost effectively and to the highest quality standards. We have offices in London, Glasgow and Preston. These offices are filled with incredibly talented people from Architects to BIM and Sustainability professionals. Everyone who works with us is great at what they do and does it with passion. What’s more, we are a nice bunch of people with whom it is fun to work.

ECD Architects is an equal opportunities employer with great employee benefits. All our staff are consulted, engaged and provided with the support and encouragement to pursue both personal and career goals. We invest heavily in training and support, continuously creating opportunities for our people to learn and develop their skills and knowledge in order to continue to deliver successful innovative services to our clients. This ensures we attract, motivate and retain the best talent.

TO APPLY

Please submit your CV and cover letter. Please submit these via email to [website] .

Applicants must be able to demonstrate eligibility to work in the UK. Due to the high volume of applications only invitation to interview will be sent. No agencies need apply.

Job Types: Full-time, Temporary contract
Contract length: 3 months

Pay: £25,642.50 per year

Benefits:
  • Company events
  • Paid volunteer time
Schedule:
  • Monday to Friday



Education:
  • Diploma of Higher Education (required)

Work authorisation:
  • United Kingdom (required)


Work Location: In person


Application deadline: ID: Marketing Assistant / Summer Placement
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
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What does a Marketing Assistant do?

Marketing Assistants deal with the day-to-day administration of the marketing team, including clerical tasks and marketing activity. They ensure the smooth running of the team by processing invoices, responding to incoming enquiries and fielding requests from other divisions within the business. Marketing Assistants can work in-house within a company’s marketing team, or for a creative agency, working with a number of different clients.

A Marketing Assistant’s responsibilities might involve analysing the results of previous campaigns, then meeting with members of the design team to share ideas for a new campaign. They organise market research, collate results and compile statistical information.

Marketing Assistant skills and qualifications

Marketing Assistants need a blend of administrative, communication and marketing skills to succeed. They should be interested in what makes a marketing campaign work and are able to multi-task to complete jobs to strict deadlines. A successful Marketing Assistant candidate will have various prerequisite skills and qualifications that typically include:

  • Knowledge and understanding of search engine optimisation (SEO)
  • Excellent attention to detail
  • Flexibility and willingness to learn new skills
  • Problem-solving and creative-thinking skills
  • Proven time management and prioritisation abilities
  • Knowledge of analytics software
  • Industry knowledge
  • Ability to work under pressure

Marketing Assistant experience requirements

There are no minimum experience requirements for Marketing Assistants. Some roles are entry-level jobs that provide training. Higher-level Marketing Assistants may need some experience of working in a marketing team or specific industry knowledge. Previous experience working in an office environment, dealing with administrative tasks or using a product database is helpful. Some industries are highly regulated when it comes to the way their products are marketed, so any experience of working within regulations is a bonus.

Marketing Assistant education and training requirements

Marketing Assistants need some GCSEs, including maths and English, or equivalent qualifications. A-levels and a degree aren’t usually required but would be an advantage, particularly in more competitive sectors. There are a number of relevant training courses that are advantageous such as, a Higher National Diploma (HND) in marketing, a certificate or diploma from the Chartered Institute of Marketing (CIM) or a college course in public relations, communications or business studies.

Marketing Assistant salary expectations

According to Indeed Salaries, the average salary for a Marketing Assistant is £21,135 per year, but this can depend on the level of seniority, the industry and the level of experience required.

Job description samples for similar positions

If you are recruiting for a position in your marketing team, but a Marketing Assistant isn’t quite what you are looking for, then these job description samples may suit your needs:

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Download our free step-by-step guide on encouraging healthy risk-taking
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Marketing Assistant job description FAQs

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