What does a Brand Ambassador do?
A Brand Ambassador is employed to represent and promote a company’s product or service. They are responsible for building trust with an audience of potential clients or customers. Brand Ambassadors are usually a tastemaker in their communities and must plan to leverage already established relationships and networks to market a company’s product or service via word-of-mouth marketing strategies, such as posting about the company online and referring friends. Brand Ambassadors also represent the company at various events or occasions where they give away sample products or perform product demonstrations.
Brand Ambassador skills and qualifications
A successful Brand Ambassador candidate will have various prerequisite skills and qualifications to perform their duties effectively, these include:
- Excellent verbal and written communication skills
- Excellent presentation and oratory skills
- Great management and leadership skills
- Solid social media presence
- Excellent persuasive and marketing skills
- Ability to generate creative marketing and promotion ideas
- Strong interpersonal skills
- Attention to detail and time management skills
Brand Ambassador experience requirements
Companies usually hire Brand Ambassadors who have previous experience in promotions, sampling, retail, customer service and driving sales. Some employers prefer candidates who have several years of experience posting videos of themselves using products on various social networking sites or writing reviews on products or services on their blogs. An extensive public presence or social media following is beneficial.
Brand Ambassador education and training requirements
There’s no degree required for a Brand Ambassador position, but many companies prefer candidates who have qualifications in the field of marketing, communications or other liberal arts. Companies usually state if they prefer candidates with an HND or a bachelor’s degree. As for the training requirement, companies usually require candidates to complete company training, which may include understanding the company’s history and mission statement and the information about the products or services they will be presenting to the public.
Brand Ambassador salary expectations
According to Indeed Salaries, the average salary of a Brand Ambassador in the UK is £10.71 per hour. This figure varies depending on factors, including the company, geographical location and the popularity of the prospective Brand Ambassador.
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