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Brand Ambassador Job Description: Top Duties and Qualifications

A Brand Ambassador, or Corporate Ambassador works as the public face of a company or brand. Their primary duties include creating awareness for a company’s service or product, interacting with customers to listen to their feedback and developing new ways to market products.

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Brand Ambassador duties and responsibilities

Brand Ambassadors must embody the company or brand in demeanour, personality and appearance. They must maintain a positive image of the brand at all times. Other duties and responsibilities include:

  • Establishing and maintaining relationships with vendors and merchants that sell the company’s products or services
  • Working with the company’s marketing department to learn and implement the company’s marketing strategy at events
  • Understanding the company’s vision, mission, goals, products and services to represent the brand’s voice and personality at various events
  • Posting about a service or product on the various social media platforms, chat groups and message boards to drive brand awareness and attract new customers
  • Posting videos and reviews about the company’s product or service and inviting friends to events via social networking sites
  • Sharing ideas with supervisors about new ways to promote the brand
  • Tracking media campaigns, metrics and customer preferences
  • Monitoring feedback from customers and escalating complaints to the company’s marketing department
  • Measuring the conversion rates and other metrics for ongoing campaigns and making adjustments as necessary
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What does a Brand Ambassador do?

A Brand Ambassador is employed to represent and promote a company’s product or service. They are responsible for building trust with an audience of potential clients or customers. Brand Ambassadors are usually a tastemaker in their communities and must plan to leverage already established relationships and networks to market a company’s product or service via word-of-mouth marketing strategies, such as posting about the company online and referring friends. Brand Ambassadors also represent the company at various events or occasions where they give away sample products or perform product demonstrations.

Brand Ambassador skills and qualifications

A successful Brand Ambassador candidate will have various prerequisite skills and qualifications to perform their duties effectively, these include:

  • Excellent verbal and written communication skills
  • Excellent presentation and oratory skills
  • Great management and leadership skills
  • Solid social media presence
  • Excellent persuasive and marketing skills
  • Ability to generate creative marketing and promotion ideas
  • Strong interpersonal skills
  • Attention to detail and time management skills

Brand Ambassador experience requirements

Companies usually hire Brand Ambassadors who have previous experience in promotions, sampling, retail, customer service and driving sales. Some employers prefer candidates who have several years of experience posting videos of themselves using products on various social networking sites or writing reviews on products or services on their blogs. An extensive public presence or social media following is beneficial.

Brand Ambassador education and training requirements

There’s no degree required for a Brand Ambassador position, but many companies prefer candidates who have qualifications in the field of marketing, communications or other liberal arts. Companies usually state if they prefer candidates with an HND or a bachelor’s degree. As for the training requirement, companies usually require candidates to complete company training, which may include understanding the company’s history and mission statement and the information about the products or services they will be presenting to the public.

Brand Ambassador salary expectations

According to Indeed Salaries, the average salary of a Brand Ambassador in the UK is £10.71 per hour. This figure varies depending on factors, including the company, geographical location and the popularity of the prospective Brand Ambassador.

Job description samples for similar positions

If a Brand Ambassador is not quite what you’re looking for, here are other job description samples that may fit your needs:

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Brand Ambassador job description FAQs

What is the difference between a Brand Ambassador and an Influencer?

The main difference between a Brand Ambassador and an Influencer is the partnership they have with the company. While Influencers offer one or two blog posts or video blogs during a single marketing campaign, Brand Ambassadors will represent the brand for a long time. Also, the Brand Ambassador will sometimes represent that particular company and not work with any other companies during their time as a Brand Ambassador.

What should you look for in a Brand Ambassador CV?

You must look for a Brand Ambassador who has an established online presence, a passion for building and fostering relationships and an understanding of marketing. Critically, before agreeing to any partnerships, you must truly understand the Brand Ambassador’s audience in order to decide whether this is your desired demographic too.

Who does a Brand Ambassador report to?

Depending on the size of the company, Brand Ambassadors may report to the Brand , Sales or Marketing Manager.

What are the different types of Brand Ambassadors?

There are many different types of Brand Ambassadors, but the most common are famous individuals who are paid to endorse a brand and fans who choose to promote a brand freely.

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