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Communications Officer Job Description: Top Duties and Qualifications

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A Communications Officer, or Public Relations Officer manages an organisation’s corporate communications. Their duties include writing and distributing corporate communication materials, advising management on publicity activities and serving as the company’s point of contact with the media.

Communications Officer duties and responsibilities

A Communications Officer manages a company’s internal and external communications. Their day-to-day duties and responsibilities include:

  • Performing market research and analysing the company’s audience and its needs
  • Working with management to create and plan public relations strategies and campaigns to enhance brand image and voice
  • Writing publicity content such as press releases, newsletters, speeches, website copy and leaflets
  • Creating and maintaining a robust relationship with the media to promote the company’s image
  • Coordinating promotional events and attending news conferences, press launches and exhibitions
  • Monitoring and responding to feedback from the media and the public about the organisation on traditional and digital channels
  • Recording media coverage and measuring impact of publicity campaigns on audience engagement
  • Developing and disseminating public relations materials that increase visibility among stakeholders and law makers
  • Ensuring that digital marketing content aligns with the company’s brand identity and message

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Communications Officer Job Description Examples:

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
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What does a Communications Officer do?

Communications Officers maintain an organisation’s relationship with the media and the public. Their responsibilities include writing and disseminating publicity material and handling correspondence from the media and the public. They also organise events to promote the organisation’s brand and advise management on internal and external communications strategy. Communications Officers research the company’s audience to determine the best channels for increased engagement. They also collaborate with other departments, including teams in marketing and product development.

Communications Officer skills and qualifications

A successful Communications Officer candidate will have various prerequisite skills and qualifications needed to perform duties effectively. These include: 

  • Proven experience in media, corporate communications, journalism or related fields
  • Excellent written and verbal communications skills
  • Exceptional organisational and interpersonal skills
  • Ability to use content management systems, social media platforms, web analytics tools and digital marketing methods
  • Proficiency in content creation tools such as Microsoft Office Suite and Adobe Creative Suite
  • Attention to detail and problem-solving skills

Communications Officer experience requirements

Communications Officers require experience in a publicity role. Employers consider candidates with a background in public relations, corporate communications, journalism and related roles. In most modern companies, employers prefer Communications Officer candidates with experience in digital communications. However, knowledge of both traditional and digital media is a plus. In some organisations employers may consider candidates who have in-depth knowledge of content creation, digital marketing and media networking, even if they don’t have work experience.

Communications Officer education and training requirements

Communications Officers can qualify for employment with a bachelor’s degree in public relations, business and public relations or media communications. Some employers will accept candidates with a foundation certificate in marketing or a Public Relations Assistant higher apprenticeship. Organisations accept candidates with professional qualifications from the Chartered Institute of Public Relations. Candidates who have training from the Public Relations and Communications Association are also suitable for the position.

Communications Officer salary expectations

According to Indeed Salaries, the average salary of a Communications Officer in the UK is £26,798 per year. Actual pay may depend on the employer, the industry, location, experience, qualifications, job duties and responsibilities.

Job description samples for similar positions

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Communications Officer job description FAQs

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