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Shop Assistant Job Description: Top Duties and Qualifications

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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A 1160035420retail13.78retail assistant9.35sales assistant3.61shop assistant2.75under 181.372494032779876.7012.4321.50HOURLY3741153192025-10-012025-10-312025-09-012025-09-302025-11-05Shop Assistant, or Salesperson, offers assistance and sells products to customers in a shop or retail outlet. Their primary duties include arranging products on the display shelves, processing payments and keeping the shop clean.

Shop Assistant duties and responsibilities

A Shop Assistant will need to fulfil the following important duties and responsibilities to excel at their job:

  • Receiving, unpacking and arranging new shipments from suppliers and vendors
  • Arranging and labelling goods in the display shelves
  • Assisting customers in finding the products they’re looking for
  • Processing customer payments at the checkout point/till
  • Addressing customer complaints and inquiries
  • Providing shopping advice and recommendations to customers
  • Cleaning and rearranging the store after hours
  • Performing periodic price audits to resolve price discrepancies
  • Collaborating with other team members to keep the sales floor area clean and organised at all times

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Shop Assistant Job Description Examples:

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
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What does a 1160035420retail13.78retail assistant9.35sales assistant3.61shop assistant2.75under 181.372494032779876.7012.4321.50HOURLY3741153192025-10-012025-10-312025-09-012025-09-302025-11-05Shop Assistant do?

A Shop Assistant serves customers in a store and assists them with completing their purchases. They also help out in the store by ensuring the smooth running and proper maintenance of the sales floor, under the supervision of a Shop Manager. They identify the needs of customers and make suitable recommendations, increasing sales in the store.

A Shop Assistant ensures that shelves are properly stocked, they keep an eye on customers to prevent shoplifting and any damage to goods and help process refunds and exchanges. They work in retail across small corner shops, department stores and large chain shops.

Shop Assistant skills and qualifications

A Shop Assistant will have various prerequisite skills and qualifications to perform their duties effectively. These typically include:

  • Strong team spirit
  • Excellent verbal and oral communication skills
  • Ability to work in a high-pressure environment
  • Working knowledge of relevant POS software and retail equipment
  • Good mathematical skills
  • Sales and persuasive skills
  • Customer service and good interpersonal skills
  • Physical fitness and excellent stamina

Shop Assistant experience requirements

Typically, a 1160035420retail13.78retail assistant9.35sales assistant3.61shop assistant2.75under 181.372494032779876.7012.4321.50HOURLY3741153192025-10-012025-10-312025-09-012025-09-302025-11-05Shop Assistant requires one or two years of experience working in retail or customer service. Internships, apprenticeships and volunteer opportunities are acceptable as work experience for this role. Prior experience in attending to customers, creating and updating product inventories, managing a stock list and selling products will be useful. Other experience requirements are determined by the employer.

Shop Assistant education and training requirements

The minimum educational requirement for a Shop Assistant is often a General Certificate of Secondary Education (GCSE). Other education requirements include a retailer intermediate apprenticeship and university courses like a Level 2 Certificate or Diploma in Retail Skills or Level 3 Diploma in Retails Skills Sales Professional.

Possible training requirements include short courses in retail skills and retail knowledge, introduction to retail knowledge, customer service, retail traineeship, understanding retail operations, and extended diploma in fashion business and retail.

Shop Assistant salary expectations

According to Indeed Salaries, a Shop Assistant earns an average salary of £8.59 per hour. Their salary depends on their level of education and experience, geographical location, industry and employer.

Job description samples for similar positions

If you liked this 1160035420retail13.78retail assistant9.35sales assistant3.61shop assistant2.75under 181.372494032779876.7012.4321.50HOURLY3741153192025-10-012025-10-312025-09-012025-09-302025-11-05Shop Assistant job description, but are not hiring for this role, take a look at the following job description samples for similar roles: 

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Shop Assistant job description FAQs

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