What does a Copywriter do?
Many Copywriters are employed directly by businesses, taking responsibility for a brand’s written materials including web pages, customer emails, brochures and sales copy. Many Copywriters author blog posts and articles related to their industry while some manage social media accounts for full or part-time employers.
Some Copywriters are employed by agencies, working with a number of assignments and Project Managers at once. This can mean working on a specific campaign or completing a range of ad hoc writing projects as required. Copywriters can also be self-employed and work on a freelance basis, dealing directly with their own clients.
Copywriter skills and qualifications
A Copywriter needs to have a thorough understanding of the correct use of language and the creativity needed to write engaging and interesting content. Those writing for websites should have some understanding of search engine optimisation and best practices for online writing. A successful Copywriter candidate will have various prerequisite skills and qualifications that include:
- Grammar and punctuation
- Priority management to complete assignments on a scale of importance
- Proficiency in sales and how such persuasion applies in writing
- Editing and proofreading their own work and that of others
- Condensing complicated ideas into short, comprehensible clauses
- Proficiency with Microsoft Office software, including Word, Excel, PowerPoint and Outlook
- Exceptional skill with the nuances of social media writing including using hashtags,emojis and acronyms
Copywriter experience requirements
Most Copywriter positions require applicants to have experience of commercial writing and using an appropriate tone of voice for their intended audience. Industry experience and knowledge of the subject matter is an advantage, but strong research skills and the ability to retain useful information are also important. Previous roles in marketing or design are a plus. Many Copywriters have their own blogs or websites that showcase their work or portfolios with examples of their previous work to demonstrate their skills.
Copywriter education and training requirements
Copywriters typically have a Degree in English, Journalism, Communication Studies or a related subject. They can sometimes have a Diploma from a Technical College.Some only have a high-school diploma. Specialist Copywriters have a degree in a particular subject and additional writing qualifications. Qualifications in social media, website design and technical writing are a bonus for Copywriters in specialised sectors.
Copywriter salary expectations
According to Indeed Salaries, the average salary for a Copywriter is £29,259 per year. This varies depending on whether they are employed directly, working for an agency or freelance.
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