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General Manager Job Description: Top Duties and Qualifications

Edited by Indeed Employer Content Team
Last updated 5 November 2025
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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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7 min read

A General Manager, or Senior Manager, is responsible for overseeing an organisation’s daily operations and managing the business aspects of the company. Their primary duties include reviewing and implementing operational procedures, assisting departmental heads and managing company finances.

General Manager duties and responsibilities

A General Manager’s duties vary across industries and organisations. General Manager main duties and responsibilities are:

  • Preparing and reviewing standard procedural documents for daily operations
  • Supervising staff performance across all levels
  • Reviewing and approving departmental budgets
  • Releasing requested funds for company expenditure
  • Overseeing procurement and staff recruitment
  • Overseeing staff training and development programs
  • Reviewing periodic reports and adjusting operations to better meet company goals
  • Conducting periodic employee appraisals

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General Manager Job Description Examples:

Example 1

At the Phantom Coach we recognise a good General Manager is key to our success. The pub has just gone through a remodel and moved to our newest offering within the Sizzling brand. The Phantom Coach now looks fantastic and has had very strong start post opening with great sales volume, however there is plenty of scope to grow this further. The ideal candidate for this role would be and experienced operator who is comfortable with delivering high volume food and looking for their next challenge.
This opportunity comes with the added benefit of onsite accommodation comprising 4 bedrooms.
WHAT’S IN IT FOR ME?

  • Bonus Scheme – We’re all about rewarding the hard work you put in
  • A massive 33% discount across all our brands. Whether its date night at Miller & Carter, a family roast at Toby Carvery or socialising with friends in the city at All Bar One, we’ve got you covered.
  • 20% discount across all off our brands for up to 5 friends and family.
  • Up to 50% discount off PureGym memberships.
  • Celebrating success– award nights, away days and team socials.
  • Private medical and Dental Plans - to keep you safe, secure and always smiling
On top of this, as part of Mitchells & Butlers you will receive a pension; 25 days paid holiday; high-street shopping discounts; and we even give you free shares! There's also a free employee helpline- to support you with whatever life throws at you.
**
WHAT WILL I BE DOING? AS General Manager YOU’LL…

  • Train and inspire your team.
  • Ensure our guests are cared for, being the host to life’s memorable moments.
  • Support your business to deliver food and drink to be proud of.
  • Strive towards and achieve business targets.
Location: Phantom Coach,Fletchamstead Hwy,Coventry CV4 7BA,UK, Coventry

Location: Phantom Coach,Fletchamstead Hwy,Coventry CV4 7BA,UK, Coventry

Job Type: Full-time

Salary: per year

Example 2

New Year, New Start!

AAA Hospitality are looking for a General Manager for our client located within the Ribble Valley area.

We require a Restaurant General Manager or Assistant Manager who is looking to join a fast paced, fun and exciting Gastro-pub in the Ribble Valley area.

This rewarding and demanding environment requires a drivenand hands onGeneral Manager who is looking for a new challenge within a popular gastro-pub with function space.
Requirements:

  • Good attitude to represent the brand
  • Drive and enthusiasm to succeed
  • The ability to work well under pressure
  • Experience in a customer facing role ideally as a manager
  • Cellar knowledge
  • Function and banqueting experience
  • Maintaining high levels of service and leading a team across the Restaurant and Bar
  • You will have full accountability for your operational and financial results








THE Person:

  • Needs to be polished, enthusiastic and work to high standards
  • You will come from a busy Bar/Restaurant
  • Work in a professional yet friendly manner
  • Be a team player and assist where required
  • Have good communication skills and be able to liaise with the team
  • Must have worked in a senior hospitality role for at least 2 years.






The successful candidate will receive:

  • Thorough training and support
  • Competitive salary plus tips
  • Great benefits and incentives
  • 28 days paid holidays
  • Pension scheme





Our client is looking for a General Manager to provide leadership at every level and as a General Manager you will be responsible for the smooth running of this site by maintaining company procedures and standards.

Job Type: Full-time

Salary: £30,000.00-£40,000.00 per year

Benefits:
  • Company pension
  • Discounted or free food
  • Employee discount
  • On-site parking
  • Sick pay
Schedule:
  • 8 hour shift
  • Overtime
  • Weekend availability

Ability to commute/relocate:
  • Clitheroe, Lancashire: reliably commute or plan to relocate before starting work (required)

Experience:
  • Hospitality Management: 2 years Location: One location

Example 3

MADE Different. MADE Better. MADE FOR Everyone.

Xcelerate GYMS takes a full 360-degree view of our members health, fitness and wellbeing and gives them the support, the tools and the advice from world leading experts to help every member, maximise every element of their mind, body and soul.

How do we do this? By working with the experts that are leaders in fields to provide scientifically proven support strategies based in elite sport to empower all our members, irrespective of their current fitness levels to help them unlock their full potential and achieve their personal best.

Inspiring Hundreds OF Thousands OF Members – ONE Community AT A TIME

Our vision is for Xcelerate GYMS to be the beating heart of hundreds of local communities, as individuals and families focus on their health, wellbeing, and fitness. At Xcelerate GYMS we are delighted to announce we are now recruiting for key roles in our Forest Hill team.
In order to match our rapid growth of the business as we kick on closer to opening the doors of our club we are now recruiting for the following role:

General Manager

This person will be passionate about fitness, service and product and is incredibly hands on and prepared to lead from the front. You must have a real passion for the industry and enjoy motivating members and creating a world class fitness experience. We are looking for a passionate, energetic and charismatic Manager who has a strong background delivering against targets, along with a love of people and the desire to be the best.

As General Manager you will support, coach and inspire your team to achieve and deliver industry leading service and results. As well as managing the safe and effective running of the club, drive the commercial areas of the business whilst engaging with the wider community by hosting and supporting with events and programmes.

We are ideally looking to speak to candidates with experience in General Management, you could also be a super passionate Assistant Manager, Sales Manager or Fitness Manager ready to take their next step up. Our vision is “to create a culture that any employee will have a path to the Executive Team” with clear pathways for training, development and progression. We will talent spot for every gym and provide a growing group of high-quality individuals, aligned to our brand values and ready to become the next gen. of managers and leaders within the business.

Xcelerate Gym Forest Hill will be opening 15th July 2022, so it is important that the successful candidate is able to start work with us around that time and will be responsible of recruiting their world-class team prior to the official opening date.

Job Type: Full-time

Salary: £35,000.00-£60,000.00 per year

Additional pay:
  • Bonus scheme
  • Loyalty bonus
  • Performance bonus
  • Quarterly bonus
  • Yearly bonus
Benefits:
  • Employee discount
  • Gym membership
  • On-site parking
  • Wellness programmes
Schedule:
  • 10 hour shift
  • 12 hour shift
  • 8 hour shift
  • Monday to Friday
  • Weekend availability

Experience:
  • General Manager: 1 year Sales: 1 year (required)

Example 4

The Platinum Group Ltd. is seeking a Franchise General Manager for a local establishment in Bermuda. The GM controls daily operations in the restaurant; ensures operations focus and execution; and ensures correct operational procedures are followed at all times

Responsibilities

  • Driving P&L performance, including, plan and budget attainment; maintains a top-line orientation while striving to meet targeted cost percentages (e.g. Cost of Sales, Payroll costs, etc.) and maximize operating income.
  • Builds sales by focusing on operational excellence; understanding customer needs and desires; and working closely with the external Marketing Consultant on specific sales building programs
  • Ensure that essential daily accounting functions are performed (e.g. recording daily sales, deposit of daily receipts,; reconciling cash floats, and ensuring electronic back-up procedures are in place and followed).
  • Is responsible for driving customer satisfaction
  • Provides regular reports to the Executive Committee and the Board of Directors including (but not limited to) capital purchases; staffing; building repairs and maintenance; financial and sales updates; training; and security. Additional ad-hoc reports may also be requested by the Executive or Board.
  • Ensures a safe working and customer experience environment by facilitating safe work behaviors of the team; ensures proper product handling; and maintains proper cash-handling procedures.
  • Ensures the verification of the delivery of quantity and quality of goods provided by vendors; ensures equipment repair and maintenance, including preventive maintenance basics; ensures a Maintenance Log and Preventive Maintenance Checklist is maintained; provides input for vendor negotiations; and completes first call to vendors for follow-up if work is unsatisfactory.
  • The GM will be required to spend time “on the floor” covering vacation and illness absences within the management team, including set-up and closing procedures. In peak times, the GM is also required to assist in operational positions to ensure speed of service standards and quality control standards are maintained.
  • The GM is responsible for conducting monthly meetings with the entire management team.
  • Responsible for overall staff development, including overseeing the training for all managers and team members for operational excellence;
  • Is responsible for all staff scheduling; maintaining adequate staff levels to enable effective operations and meet performance goals;
  • Maintains an environment free of harassment and discrimination. Resolves store-level employee relations activities with assistance provided by the External Consultant; is proactive in handling employee relations issues; ensures execution of policies, practices, and programs; manages relations and resolves disputes.

Requirements:
  • Experience of leading and developing a diverse team
  • Previous experience working in either the Retail/Hospitality management
  • Strong understanding of profit and loss drivers
  • Ensure you and your team provide a fantastic customer service experience.
  • commercial understanding the a proven track record to drive sales and meet targets.
  • Strong communication of HR processes and procedures
  • Complete administration, stock take and banking/finance duties

Job Type: Full-time

Salary: £81,541.98-£97,850.38 per year

Additional pay:
  • Bonus scheme
Schedule:
  • 8 hour shift
  • Night shift

Ability to commute/relocate:
  • Reading, Berkshire: reliably commute or plan to relocate before starting work (required)

Experience:
  • Management: 5 years (required)

Language:
  • English (required)

Shift availability:
  • Day shift shift (required)

Example 5

is a business division of Special Metals Wiggin (SMW), providing a high-quality and cost-effective materials testing service from very well equipped laboratories in Hereford. It supplies high integrity test data both as a captive laboratory to SMW and also as an independent contract service to the aerospace, power generation, nuclear, chemical, automotive and manufacturing industries.

We are committed to fostering a culture of inclusiveness, empowerment, and respect that embraces the differences in who we are.

We are now seeking a General Manager - Laboratories, for our division with proven management experience and knowledge of requirements for achieving and maintaining accreditation to ISO/IEC 17025 and Nadcap (formerly Nadcap).

Role Purpose:

To drive the business forward and take full responsibility for the day-to-day laboratory services supplied both internally and externally.

Responsibilities:
  • To take ownership of the revenue goals for external services, including moving the business forward on capabilities to meet customer requirements.
  • To grow the external revenue.
  • Overall responsibility and authority for the technical operation of the laboratory.
  • Implementation of the Quality System.
  • Maintaining and improving services to internal and external customers.
  • Ensures that adequate testing, evaluation analysis of resource and facilities are available to meet the Company requirements for capacity and response times.

*Additional Responsibilities:
  • Other duties as assigned when necessary to support the wider teams goals.

Education/ Qualification & Experience:
  • A degree in Metallurgy/Materials or Engineering preferred.
  • Must have experience in metals/material testing.
  • Experience of requirements and implementation of ISO/IEC 17025 and Nadcap requirements an advantage.
  • Experience of aerospace industry would be beneficial.
  • Knowledge of metals production industry advantageous.
  • Knowledge of Ni alloys or any of the other main alloy systems useful.

Competencies Required:
  • Demonstrable ability to formulate business strategy.
  • Demonstrable ability to communicate at all levels.
  • Entrepreneurial flair and a creative approach to developing business.
  • An analytical problem solver — someone who can distil complex issues into coherent solutions.
  • Demonstrable ability to lead, organise and manage a varied workforce.
  • IT literacy essential; able to generate own reports and correspondence.

Personal Attributes:
  • The gravitas and presence to interface with internal and external customers at a senior level.
  • Service and quality focused.
  • Self-reliant, flexible and resourceful. Sets high standards.
  • Demonstrates quiet assertiveness, determination and perseverance.
  • Self-motivator — able to set own goals and deliver against them.
  • Enthusiastic and able to enthuse others.
  • Articulate and persuasive; able to influence people at varying levels.

Benefits:
  • Attractive Salary
  • Quarterly performance bonus scheme
  • Car Allowance
  • Relocation Allowance
  • Excellent Contributory Company Pension
  • BUPA
  • Life Assurance x 4
  • Cycle to Work Scheme
  • Free Eye Test & Prescription Safety Glasses
  • Free Onsite Parking
  • Training and development opportunities

Job Types: Full-time, Permanent

Schedule:
  • Monday to Friday



Experience:
  • Management: 5 years (preferred)


Work Location: In person


Reference ID: TH/GMLab/

Example 6

The Padel Club

General Manager Designate – North WestJob Description

About Us:

The Padel Club is a thriving and award-winning company. Leading the way in everything Padel, offering a unique and engaging environment for all ages and skill levels. We provide high-quality instruction, organised events, and equipment rentals, promoting a strong sense of community through shared passion for the sport. In addition to our core padel offerings, we boast a vibrant food and beverage offering and a well-stocked retail shop catering to the needs of our players.

The Role:

We are seeking a dynamic and experienced General Manager to lead our club to continued success, responsible for overseeing and managing all aspects of our operations. This broad-based position also involves ensuring the smooth running of the club and delivering exceptional experiences for all players and guests.

Responsibilities:
  • Leadership & Management:
  • Provide strategic direction and vision for the club, setting goals and objectives aligned with the overall company mission and values.
  • Lead, motivate, and develop a high-performing team, fostering a positive and collaborative work environment.
  • Oversee daily operations, ensuring efficient and cost-effective management of all departments, including padel instruction, rentals, events, food & beverage, and retail.
  • Health and Safety
  • Take ownership of all health and safety within the club.
  • Ensure all risk assessments are up to date and club specific.
  • Follow up all accidents/incidents and near misses within 48hrs and update risk assessments, policies and procedures as needed.
  • Use OpsPal daily to manage all relevant tasks, risk assessments, reviews, policies, and procedures.
  • Financial Management:
  • Develop and manage the annual operating budget, monitoring financial performance and implementing strategies to achieve financial goals.
  • Oversee payroll, accounts payable/receivable, and inventory management.
  • Ensure compliance with all relevant legal and regulatory requirements.
  • Player Experience:
  • Develop and implement strategies to attract and retain players, fostering a strong sense of community and loyalty.
  • Oversee player services, ensuring a positive and welcoming experience for all players and guests.
  • Manage and resolve player concerns and complaints in a professional and timely manner.
  • Food & Beverage & Retail:
  • Oversee the food & beverage and retail operations, ensuring quality products and services are offered to players and guests.
  • Develop and manage menus, pricing strategies, and inventory management for the food & beverage program.
  • Manage the selection and purchasing of merchandise for the retail shop.
  • Marketing & Sales:
  • Develop and implement marketing strategies to promote the club, its programs, and services to the local community.
  • Build relationships with local businesses and organisations to expand the club's reach.
  • Oversee the sales process for classes, courses, lessons, events, and equipment rentals.











Qualifications:
  • Minimum 5 years of experience in a leadership role within the sports or hospitality industry.
  • Proven experience in managing a multi-departmental operation.
  • Strong financial management skills, including budgeting, forecasting, and cost control.
  • Excellent communication, interpersonal, and conflict-resolution skills.
  • Passion for the padel sports industry and a strong understanding of member needs and expectations.
  • Experience in the food & beverage and retail industries is a plus.



Benefits:
  • Competitive salary and benefits package.
  • Opportunity to work in a dynamic and growing industry.
  • Be part of a passionate and supportive team.
  • Make a positive impact on the lives of players by providing a healthy and enjoyable community.



To Apply:

Please submit your CV and cover letter to [website]

Job Type: Full-time

Pay: From £40,000.00 per year

Benefits:
  • Company pension
  • Discounted or free food
  • Employee discount
  • Free parking
  • On-site parking
  • Store discount
Schedule:
  • Day shift
  • Night shift
  • Weekend availability
Supplemental pay types:
  • Bonus scheme

Work Location: In ID: 050620241

Example 7

Job Title: Hotel General Manager

Doune (6.5 miles from Stirling)

Company: IBHC Ltd

About Us: With a commitment to excellence and a passion for hospitality, we strive to exceed expectations in every aspect of our operations. As we continue to expand and innovate, we are seeking a dynamic and committed General Manager to help lead our team and uphold our reputation for excellence.

Overview: The Woodside in Doune is a charming pub, restaurant & hotel nestled in the heart of the Scottish countryside.

The exterior of the hotel, adorned with creeping ivy and colourful flowers, welcomes guests with its traditional Scottish charm. As you step inside, you're greeted by a cozy lobby, complete with comfortable seating areas and a crackling fireplace.

The hotel's restaurant offers a delightful culinary experience, showcasing locally sourced ingredients and traditional Scottish recipes with a contemporary twist. Whether you're enjoying a hearty breakfast to start your day or savoring a gourmet dinner by candlelight, the dining experience at Woodside Hotel is sure to delight your taste buds.

The guest rooms at Woodside Hotel Doune are tastefully decorated, combining modern amenities with classic Scottish touches. From plush bedding to spacious en-suite bathrooms, each room provides a comfortable sanctuary for guests to relax and recharge.

Position Overview : We are currently seeking an outstanding General Manager who is highly motivated to be part of the leadership team within our Company.

The on target earning for this role is £41,000 per annum - comprising a base salary of £38,000 plus a qualified estimate of £3,000 in gratuities and service charge..

Job Description: We are looking for a talented and experienced Hotel General Manager to oversee all aspects of our hotel operations. The ideal candidate will be a seasoned professional with proven leadership skills, a strong business acumen, and a passion for hospitality. As the General Manager, you will be responsible for managing daily hotel operations, driving revenue and profitability, ensuring exceptional guest satisfaction, and leading a team of dedicated staff members.

Responsibilities:
  • Provide leadership and strategic direction to all hotel departments, including Front Desk, Housekeeping, Food and Beverage, Sales and Marketing, and Maintenance.
  • Develop and implement effective operational strategies to optimize efficiency and profitability.
  • Monitor and analyse financial performance, including budgeting, forecasting, and revenue management.
  • Foster a culture of exceptional guest service and satisfaction, ensuring that all guests receive a memorable and personalized experience.
  • Recruit, train, and develop a high-performing team of hospitality professionals.
  • Maintain high standards of cleanliness, safety, and maintenance throughout the hotel.
  • Build and maintain strong relationships with guests, vendors, and other stakeholders.
  • Stay informed about industry trends, market conditions, and competitive developments.

Qualifications:
  • Minimum of 5 years of experience in hotel management, with at least 2 years in a leadership role.
  • Proven track record of achieving financial targets and delivering exceptional guest satisfaction.
  • Strong leadership and communication skills, with the ability to inspire and motivate a diverse team.
  • Excellent problem-solving and decision-making abilities.
  • In-depth knowledge of hotel operations, including front office, housekeeping, food and beverage, and sales and marketing.
  • Proficiency in hotel management software and Microsoft Office Suite.

Benefits:
  • 28 days holiday (including bank holidays)
  • 45 hours per week
  • Company pension
  • Career progression across the wider group.
  • Christmas Day and New Years Day off.
  • Discounted dining across the wider group.
  • Discounted dining on shift.
  • £41,000 pa on target earnings.
  • On site parking
  • Annual Salary Review



If you are a results-driven leader with a passion for hospitality and a commitment to excellence, we invite you to apply for the position of General Managerat the Woodside.

Join our team and help us create unforgettable experiences for our guests!

Job Types: Full-time, Permanent

Pay: £41,000.00 per year

Benefits:
  • Cycle to work scheme
  • Discounted or free food
  • Employee discount
  • Free parking
  • On-site parking
  • Sick pay
  • Store discount



Experience:
  • Supervising experience: 3 years (preferred)
  • Hospitality: 5 years (preferred)

Licence/Certification:
  • Driving Licence (preferred)


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What does a General Manager do?

A General Manager handles the day-to-day running of a business. They manage the company’s personnel, physical and financial resources to improve the company’s bottom line. They are also responsible for overseeing customer interactions and resolving any issues. In addition, they interact with other Managers across the organisation and liaise with external contractors and vendors.

General Managers work across industries including retail, hospitality, food and drink, finance and more. They are senior-level staff and could also be in executive management, depending on the company. General Managers have various names across industries. In banking, they are called Branch Managers or Regional Managers. In technology and IT, they are known as Product Managers or Operations Managers.

General Manager skills and qualifications

A successful General Managers candidate will have various prerequisite skills and qualifications, these include:

  • Knowledge of the principles of business administration
  • Familiarity with process improvement principles
  • Performance management skills
  • Excellent leadership and delegation skills
  • Ability to communicate effectively
  • Patience and attention to detail
  • Working knowledge of marketing strategies
  • Financial analytics and numeracy skills

General Manager experience requirements

A General Manager must have some experience in management. They should have worked in the relevant industry for at least five years. Some companies require candidates to have been employed with them for a number of years before they get promoted to General Manager. Some companies may prefer a candidate who has experience being an Assistant Manager before moving to the General Manager position.

General Manager education and training requirements

General Managers must have at least te minimum GCSEs and some higher education qualifications such as college diplomas. Depending on the company and industry they work in, many companies prefer a bachelors’ degree in business or a related field. Some companies require candidates to have a Master’s Degree, such as the Master of Business Administration (MBA) and Master of Science in Financial Management.

Some employers require prospective General Managers to complete a number of training programs, such as the Chartered Management Institute in Management and Leadership (Level 4 to 6), Level 7 Strategic Management and Leadership Practice and Level 8 Strategic Direction and Leadership. Some employers also require candidates to obtain industry-specific certifications, such as the Certified Associate in Project Management and Project Management Professional certification, to prove their general understanding of management and leadership.

General Manager salary expectations

According to Indeed Salaries, the average salary of General Managers in the UK is £38,557 per year. This figure varies depending on factors, including the years of experience needed for the position, the specific company and the geographical location of the job.

Job description samples for similar positions

If this job description not quite what you’re looking for, you may consider the following job description samples for similar positions:

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General Manager job description FAQs

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