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Social Media Manager Job Description: Top Duties and Qualifications

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A Social Media Manager, or Social Media Strategist, is responsible for developing, guiding and monitoring an organisation’s presence across multiple social media platforms. Their duties encompass a wide range of disciplines and skills, including strategy development, project management, customer service, networking and content creation.

Social Media Manager duties and responsibilities

The duties and responsibilities of Social Media Managers can cover multiple disciplines. Their day-to-day tasks can include the following tasks:

  • Developing social media strategies with the aim of increasing brand awareness and customer engagement
  • Analysing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams, outlining any necessary changes to the overall digital marketing plan
  • Creating captivating content for an organisation’s social media sites, which may include writing blogs, articles, posts and multimedia content
  • Staying up-to-date with the latest social media trends and digital technologies
  • Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
  • Developing and overseeing competitions and campaigns to draw attention to a brand
  • Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI)
  • Monitoring and responding to customer feedback, comments and social media posts
  • Managing a social media team and guiding junior members
  • Liaising with other departments and creatives to create a holistic and effective online marketing strategy

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Social Media Manager Job Description Examples:

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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What does a Social Media Manager do?

Social Media Managers are responsible for boosting the visibility of an organisation’s online presence and cultivating improved customer engagement. These professionals need to work closely with other departments and teams, including the marketing, sales and public relations teams. In larger companies, social media management is typically a distinct role. Social Media Managers may be expected to take on marketing and communications tasks as well, when working for small- to medium-sized businesses (SMBs).

Social Media Manager skills and qualifications

A successful Social Media Managers needs a wide range of various prerequisite skills and qualifications that include sales, management, strategic thinking, teamwork and creativity. Although this is not a comprehensive list, these professionals need the following skills:

  • Extensive experience in working with various social media platforms
  • Great communication skills in order to liaise with multiple stakeholders, creatives and departments
  • Strong leadership to successfully manage a team
  • Good networking skills to form relationships with influencers and other key players
  • An ability to multitask and perform under pressure
  • Sound knowledge of the English language
  • The ability to think strategically and creatively
  • Solid knowledge of computers and relevant operating systems and software programs
  • A sound understanding of SEO, web traffic metrics and keyword search

Social Media Manager experience requirements

A Social Media Managers role covers various skill sets. They typically need to prove their experience in a range of fields and skills. This can include proven experience in delivering successful social media campaigns, working with a range of social tools, conducting audience and buyer persona research, managing projects and working closely with various departments and teams. Social Media Managers may also be required to have at least one to two years of experience working as a Social Media Executive or Assistant.

Social Media Manager education and training requirements

Although there are no fixed education and training requirements for Social Media Managers, many of these professionals have degrees in related fields, such as marketing, media and communications and business management. Increasingly, universities in the U.K. are also introducing Bachelor Degrees in Social Media Management and Marketing, and various post-graduate courses are also available in the field. Candidates may also choose to complete a qualification through a professional body, such as the Institute of Data and Marketing or The Chartered Institute of Marketing.

Social Media Manager salary expectations

According to Indeed Salaries, the average salary for a Social Media Manager is £31,079 per year and Senior Social Media Managers can expect to earn around £43,030 per year. These estimates will vary depending on the location, work environment and level of experience.

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Social Media Manager FAQs

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