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Product Marketing Manager Job Description: Top Duties and Qualifications

A Product Marketing Manager, or Solutions Marketing Manager analyses the customer needs and experiences to voice the customer’s concerns effectively. Their duties include developing sales tools, communicating the vision and value of products to the sales team and creating unique selling points for new products.

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What does a Product Marketing Manager do?

Product Marketing Managers find and develop effective marketing strategies to communicate the features and benefits of products to their customers. They perform market research on trending products, establish timescales for releasing new products and take part in presentation events.

Product Marketing Managers also act as the voice of customers in an organisation. They analyse the specific customer concerns, needs and experiences. Product Marketing Managers often work in private sector companies that promote and sell products or digital services.

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Product Marketing Manager Job Description Examples:

Example 1

Product Marketing Manager

The company is growing, and we are looking for a Product Marketing manager with experience in B2B product marketing and with SaaS experience.

The role is hybrid working with one day in the Manchester office. You must be eligible to work in UK and no sponsorship is provided.

Product Marketing Manager Experience*

  • Extensive experience in a B2B product marketing or performance marketing role preferably within Enterprise SaaS with experience marketing to FTSE 250 organisations
  • A natural leader with a commercially driven mindset with demonstrable business acumen and marketing innovation. You will be adept at connecting the dots between product brand and performance
  • Demonstrable ability to quickly understand and maintain the momentum of ongoing projects
  • Proven track record in crafting compelling messaging and storytelling around complex products and services
  • Demonstrable experience with PPC/SEO/SEM/ABM Email marketing and data analytics in a SaaS setting
  • Experience in managing successful feature launches and data-driven marketing campaigns that engage and delight key customer segments
  • Excellent communication and presentation skills with an ability to communicate complex social impact and technological concepts clearly
  • Experience working with enterprise size clients but not single unit
  • SaaS Product Experience
  • Comfortable to work in a small team and be a self-starter

    There is every opportunity to grow and develop within the company.

    For more information, please send CV

    Job Type: Full-time

    Salary: £40,000.00-£55,000.00 per year



    Ability to commute/relocate:
  • Manchester: reliably commute or plan to relocate before starting work (required)

    Experience:
  • Product management: 3 years (preferred)
  • Product Marketing: 3 years (preferred)
  • B2B marketing: 2 years (preferred)
  • SaaS: 1 year (preferred)

    Work authorisation:
  • United Kingdom (preferred)


    Work Location: In ID: zi-pmm-manc

    • Example 2

    Are you an ambitious marketer with excellent communication skills and a track record of delivering impactful B2B and B2C campaigns? If so, then this exciting role may be the position for you!

    As the training product marketing manager, you will be responsible for our training products and the go-to-market strategies to drive success globally against ambitious growth plans.

    Reporting to the head of training, you will help define our target audience, our target persona’s pain points and how we communicate our solution to them. This will include identifying USPs, service propositions, target sectors and personas; inputting into website redesign; and working with the group marketing and marcomms teams to maximise the growth potential of the business.

    Your responsibilities will include:

  • Undertaking competitor analysis and product positioning and research, and testing product promotions;
  • Creating and delivering go-to-market plans for each product/service line, specifically developing messaging and market positioning around products;
  • Creating and commissioning marketing materials that communicate product USPs and FABs;
  • Working with the wider group marketing team (Acquisition, Conversion and Retention) to execute campaigns in good time with clear objectives and links to product roadmaps;
  • Ensuring products are set up correctly on our systems in liaison with the product development team, to track performance of pre- and post-launch sales;
  • Maximising the benefits of SEO, PPC and on-page conversions, email marketing and copywriting;
  • Ensuring marketing campaigns achieve expected results in the budget and business plan; and
  • Providing clear and regular reporting of plans and outcomes to the business unit’s management team.

    Key skills and experience:

  • Strong product marketing experience, including creating go-to-market plans for new and existing products.
  • Tech-savvy with expertise in/knowledge of the training or education industry.
  • Demonstrable experience of taking new products and/or services to market.
  • Some understanding of data privacy, information security and cyber security.
  • Excellent interpersonal, communication and negotiation skills.
  • The ability to coordinate multi-stakeholder projects.
  • Innovative in product marketing approaches to gaining prospects and customers.
  • Demonstrable experience of managing marketing campaigns from concept to completion.
  • Familiarity with all marketing principles.
  • Skilled with all digital marketing techniques.
  • Strong B2B and B2C experience in a service-led business.
  • Excellent copywriting skills.
  • Highly creative and proactive, with a self-starting attitude.
  • Good time-management skills and the ability to work under pressure and to tight deadlines.

    Desirable skills and experience:

  • Experience working within a similar product category.
  • Experience working within the governance, risk and compliance space.



    To apply, please click the button below and send a CV and covering letter. (No agencies, please.)

    Remuneration: £32,000 – £40,000 p.a., depending on skills and experience.

    Basis: Full-time, permanent.

    Home-based within the UK.

    We are an equal opportunities employer and welcome applications from candidates of any and all backgrounds.

    Job Type: Full-time

    Pay: £45,000.00-£55,000.00 per year

    Benefits:
  • Work from home
    Schedule:
  • Monday to Friday
    Supplemental pay types:
  • Bonus scheme



    Work authorisation:
  • United Kingdom (required)


    Work Remote

    • Example 3

    Reporting to the Commercial Manager the Product Marketing Manager will be responsible for owning the product strategy, pricing, customer management and the go to market strategy within the Commercial team. The achievement of predefined KPIs will be accomplished through the creation and continual review of robust and forward-looking plans that use the full skills and experience of the team.

    The Product Marketing Manager will become the expert on the product, keeping themselves and the wider business up to date with market developments and changes within the business.

    Responsibilities will include:

  • Delivery of predefined KPIs

  • Owning the product strategy – from creation through to implementation

  • Implementing the go to market strategy – from strategic planning to tactical activities

  • Present new product business cases to senior management

  • Manage the commercial performance of the products, analysing trends and identifying opportunities to increase revenues or margins

  • Market the range and brand – keeping the products in the front of mind for all professional trades people

  • Managing the entire product life cycle from cradle to the grave and all steps in between

  • Competitor analysis and then changes to our offer as a result

  • Customer management – all queries coming into the department are managed through Product Marketing

  • Have an understanding of our customers – they are why we exist, are you customer focused and do you understand what drives product through?

  • Build deep, trusted relationships with our key accounts

  • Assist Sales team with product queries – this will include cross referencing, pricing, bill of contents enquiries, sourcing and catalogue requests

    The overall goal of the role is to contribute to producing a range of products that hit the right place in the market to generate customer interest, increasing sales through our sales channels and sales team. You will need to be commercially focused with a good understanding of marketing strategy as well as profit and loss elements.

    Experience

  • Strong commercial approach and business judgement better if developed in different business environments (pricing, sales or strategy) across a range of markets/functions and/or cultures.

  • Proven track record of Product Marketing in a B2B environment

  • Can demonstrate handling and analysing data.

    Key skills required:

  • Excellent communication skills

  • Commercial performance management

  • Excellent IT skills especially Microsoft Office and in particular Excel (formulas, pivot tables)

  • Analytical approach to problem solving

  • Articulate, numerate and reliable

  • Excellent time management and organisational skills

  • Excellent written and oral communication skills

  • Meticulous attention to detail

  • Ability to work as part of a team and also work independently

  • Results oriented – goes the extra mile

  • Show flexibility with regards to tasks

  • Process driven individual

  • Innovative thinking when problem solving

  • Adaptable

  • Quick learner

    We are looking for someone with a strong work ethic, a self-starter who is able to demonstrate a proactive approach to Product Marketing with a great level of commitment and dedication to meeting deadlines and high quality results.

    You will be working alongside Product Managers and Product Assistants as well as members of other departments including sales and our technical department.

    Job Type: Full-time

    Salary: From £35,000.00 per year

    Benefits:
  • On-site parking
    Schedule:
  • Monday to Friday

    Ability to commute/relocate:
  • Swindon, SN25 5AB: reliably commute or plan to relocate before starting work (preferred)

    Experience:
  • Product management: 1 year Marketing: 1 year (preferred)

    • Example 4

    We are currently looking to recruit a dynamic and experienced Senior Marketing Executiveto support the Head of Product Marketing in designing, developing and implementing robust and measurable product marketing communications and campaigns.

    What does the role involve?

    *As a Senior Marketing Executive, you will be experienced in delivering end-to-end marketing campaigns using the full marketing mix; have experience of the full campaign process (planning, briefing, developing, executing and measuring) and possess strong organisation skills with the ability to prioritise workloads effectively. *

    The successful role holder will work closely with our key suppliers, increasing their brand and product visibility within the company and maximising joint opportunities that support our supplier growth plans and sales goals. In addition, the role holder will develop and execute marketing activities for our Own Label brands, working to increase brand awareness and sales; inform and train our customers and our staff.

    You’ll strive to deliver exceptional customer service and meet customers’ expectations, whilst consulting with key stakeholders to shape ideas and initiatives in line with business objectives, communicating regularly with the branch network to understand and improve engagement with campaigns.

    The successful candidate will require:

    · Product Marketing experience, ideally within the construction materials industry or similar

    · An understanding of business strategy with the ability to translate this into meaningful actions and results

    · Excellent interpersonaland communication skills,with the credibility to influence key stakeholders at all levels both internally and externally

    · The ability to collaborate and engage with suppliers

    · Strong PowerPointand Excel skills, with excellent copywriting abilitiesand strong project management skills

    · Experience using Adobe Creative Suitepreferable

    · The ability to work as part of a team but a confident self-starter with exceptional attention to detail

    · Flexibility, adaptability and receptive to new ideaswith excellent time management and organisational skills

    In return we offer:

    · Competitive salary with annual pay award and staff recognition schemes

    · Great work life balance, with sociable working hours

    · 25 days holiday + bank holidays. Company closed during Christmas period

    · A great pension, with the company contributing up to 7.5% and up to 4 x life insurance

    · Money saving with retail discounts via a colleague portal

    · Cycle to Work scheme

    · Share Incentive Scheme

    Job Types: Full-time, Permanent

    Salary: £32,000.00-£36,000.00 per year

    Additional pay:
  • Yearly bonus
    Schedule:
  • 8 hour shift
  • Monday to Friday

    Application question(s):
  • Do you have the full right to work in the 1 year (preferred)

    • Example 5

    Senior Product Marketing Manager
    Lisburn

    £40,000 - £57,000

    Do you want a 3-day weekend? Working hours are Monday – Thursday 7.30am – 5.30pm!

    Hybrid working also available!

    Who is your new employer?

    Our client specialises in bespoke mobility equipment for children who need it, they believe that the physical and emotional support they assist in providing makes a substantial difference to not only the child’s quality of life, but their support system and family.

    What will you be doing?

  • Lead new product launches to include strategic analysis.
  • Monitoring the market key trends, conduct customer and clinician surveys, competitive analyses, and track and analyse the performance of our products and category reviews.
  • Develop target value propositions of the product portfolio.
  • Project management and hands on execution of content creation especially copywriting of key market assets.
  • Work with global markets to develop product launching and promotion activities, share best practices and ensure compliances.
  • Drive post-launch tracking and marketing activity.
  • Develop and monitor metrics to track the impact and effectiveness of promotional activities.

    · Track marketing promotional and offline budget.

    What do you need?

  • A minimum of 5 years work experience in either a Marketing, Business Strategy or Product management role.
  • Third level education or equivalent in Business, Marketing or other relevant discipline
  • Commercially minded with proven track record of product marketing from initial conception through to release and analysing successfulness.
  • Excellent written and verbal communication skills, including structuring coherent and impactful copy, writing proposals, listening, negotiating, and influencing others.
  • Strong project management skills.
  • A history of making a quantifiable contribution to business growth in domestic and export markets.
  • Experience working with In-Design to create brochure.

    Why Apply?

    Obviously the 4 day working is appealing but can you substitute that for job satisfaction? Well here, you don’t need to, you can have both! A competitive salary, friendly working environment and the 4 day working week are just some of the incentives but the real driver has to be the employer. If you want to be proud of the company you work for then get in touch with Mark Devlin.

    Job Types: Full-time, Permanent

    Salary: £40,000.00-£57,000.00 per year

    Benefits:
  • Additional leave
  • Company events
  • Company pension
  • On-site parking
  • Sick pay
    Schedule:
  • 8 hour ID: RRMD4586

    • Example 6

    Company
    Sense is transforming healthcare by redefining diagnostics. Our Veros instrument-free molecular platform empowers doctors and patients by delivering diagnostic results that can be trusted, in a way never thought possible.
    Backed by some of the most respected venture capital firms in the world, we are a rapidly growing Company that is launching an entirely new class of diagnostic product: a rapid, disposable, instrument-free molecular product platform delivering the “gold standard” performance of laboratory testing without the constraints of costly instruments or readers.
    We believe our approach enables better access, better outcomes, and better value across every aspect of healthcare. Sense is aggressively growing from its strong research and development foundation and emerging as the global leader in this exciting new segment of healthcare.

    The purpose and scope of the role:
    This position will play a key role within the commercial team, serving as the lead upstream marketing professional charged with defining our Veros instrument-free product roadmap for global customers. The role will include partnering with internal and 3rd party developers, manufacturing, and R&D resources to develop an integrated, secure, and practical digital connectivity solution(s) that meet the needs of healthcare professionals and consumers.
    A demonstrated track record of launching successful life sciences and/or medical diagnostics platforms, from market opportunity assessment and customer requirement identification through all phases of staged-gate development and commercialization processes is required. Priority will be given to Infectious disease/diagnostics experience in point of care and/or home-use environments, with a preference for those with deep understanding for Device-EMR/EHR integration and mobile app environments.
    This role will connect the work of our R&D, market analysis/research, and regulatory teams with outside consultants for software and applications development. It requires someone who is extremely organized and is comfortable with multidisciplinary projects involving many cross-functional stakeholders, both internal and outside the Company. A strong listener and collaborator balanced with strong accountability and execution orientation will help assure success in this role.
    If you are a motivated self-starter with strong customer focus and a passion for innovation, join us and drive the healthcare transformation.

    *
    Responsibilities: *

  • Drive product projects from market opportunity assessment to launch including developing the business case, market research, marketing, and support plans.
  • Manage the product roadmap for both IVD device and digital products
  • Partner with R&D Scientists, Engineers, Manufacturing and Supply Chain, Quality and Regulatory, Sales and Marketing, Clinical Support, and other cross functional teams to ensure the successful development and launch of new products
  • Extrapolate insights and uncover unmet market needs a turning them into differentiated- and loyalty-driving product features that improve margin realization and user experience
  • Assist with defining the value statement and develop the sales and marketing collateral to support them
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Initiate market research studies or analyse findings.

    Qualifications:

  • Bachelor’s degree required- essential
  • MS in life sciences or engineering with understanding of biology, diagnostics, and medical devices; MBA preferred

    Experience:

  • Technical product management experience required. with an ability to balance technical and business acumen.
  • Understanding of product user testing, including software and Human Factors
  • Proven track record of managing complex projects within ambitious timelines
  • 5+ years of related experience in diagnostics or med-tech related field
  • Demonstrated experience with marketing core competencies: marketing, product marketing channels, segmentation, value proposition, market research, market sizing, analysis, and marketing program development and execution.
  • Engage and maintain ongoing relationships with physicians and development partners
  • Strong software background, with experience as Product Owner in Agile development, with focus on UI/UX for instrument and app interfaces
  • Salesforce and Pardot or comparable CRM and marketing automation systems

    Skills:

  • Approachable, positive can-do attitude.
  • Ability to positively embrace change and favourably contribute to Sense’s culture of speed, accountability, transparency, and trust.
  • Excellent verbal and written communication skills with both internal and external stakeholders, in-person and remote.
  • Interpersonal effectiveness and rapport building, a team player able to work effectively with others
  • Fast and self-starting learner, with the ability to work in a dynamic team adapting quickly to a changing environment
  • Excellent project management, organization, time-management, planning, and budgeting skills
  • Ability to translate performance metrics into prioritized and actionable business decisions
  • Negotiation - Bringing others together and trying to reconcile differences.

    Benefits:

  • Private medical cover
  • Life assurance 4x annual salary
  • Company share option scheme
  • Cycle2work scheme
  • 25 Days holiday
  • Pension

    Job Type: Full-time

    Salary: per year

    • Example 7

    Our client in London is currently seeking a highly experienced and motivated Business Product Marketing Manager

    This will be a 9 months contract position.
    This role is to be conducted remotely.

    Summary:
    Our Client is seeking an experienced advertising and product marketing professional with a strong background in product marketing and project management to join a team that drives regional growth and go-to-market strategy for small business advertiser solutions.
    The ideal candidate should be passionate about building customer-centric solutions and understanding true business needs to translate this back to influencing product teams. They must have experience working with product marketing & sales channels to drive successful product growth in a fast-paced Internet or online marketing company. They must thrive with cross-functional teams and exhibit excellent critical thinking and digital marketing skills, as well as strong analytical skills and telling stories with data. They must also have experience influencing stakeholders in a highly-matrixed organization.

    Responsibilities:

  • Partner with the Business Product Marketing team to develop and drive go-to-market through various channels
  • Opportunity sizing to determine regional prioritization and activation planning
  • Support sales team with project management for solution activation across regional markets (EMEA)
  • Create analysis and view of what’s driving the business at the regional market level, allowing Our Client to have broader team visibility on key areas of opportunity
  • Collaborate with Business Product Marketing across all markets to distill and surface market intel to shape future products
  • Define and scale best practices to drive adoption of products designed to increase advertiser value and activate new, emerging products and platforms
  • Build strong cross-functional relationships and expertly prioritize work to efficiently deploy Our Client's finite go-to-market capacity

    Minimum Qualifications:

  • 8+ years of work experience, including work in marketing, general management, product, consulting, communications, or internet technology
  • Strong project management skills and managing to timelines and milestones
  • Experience contributing at strategic and tactical levels as well as coaching a team to remove barriers
  • Understanding of Our Client's product suite, the industry, global nuances, & client objectives
  • Experience solving complex problems with data and strong analytical skills
  • Experience working with sales teams, external clients, and small businesses
  • Track record of influencing behavior at a variety of levels in the organization, including cross-functional managers
  • Excellent written and verbal communication and presentation skills essential
  • Flexible team player who thrives in a fast-paced, often ambiguous, environment

    Preferred Qualifications:

  • Experience with Our Client's family of apps and in mobile advertising to offer solutions to solve clients needs

    Benefits:

  • Competitive salary.
  • Healthcare contribution and inclusion in company pension scheme
  • Work laptop and phone
  • 25 days annual leave (pro-rata) plus paid bank holidays
  • Expanding workforce with potential for career progression for top performers
  • Working with a company that will make your CV stand out.

    Job Type: Fixed term contract

    Benefits:
  • Additional leave
  • Company events
  • Company pension
  • Work from to Friday

    • Example 8

    **
  • I am recruiting for an exciting Digital Marketing position within a leading innovative healthcare company specilaising within eye care ***

    Role; Digital Product / Marketing Manager

    Some Responsabilities;

    *- *Website and social media managament

    - Sales force collaboration

    - Strategy planning

    - Market research

    Experince Required;

    - Digital Marketing experince (essential)

    - Within healthcare, pharmaceuticals, consumer background (non-essential)

    The client is based in Keele, offering a hybrid model of working (2 days from home)

    **If you or anyone in your network would be interested, it would be excellent to see a CV and have a chat!

    Job Types: Full-time, Permanent

    Salary: £30,000.00-£40,000.00 per year

    Benefits:
  • Company car
  • Company events
  • Company pension
  • Free parking
  • Life insurance
  • On-site parking
  • Private medical insurance
  • Wellness programme
  • Work from home
    Schedule:
  • 8 hour shift
  • Monday to Friday
  • No weekends
    Supplemental pay types:
  • Bonus scheme
  • Performance bonus

    Experience:
  • Digital marketing: 1 year (preferred)

    Licence/Certification:
  • Driving Licence (preferred)
  • Right to work in the UK Location: Hybrid remote in Newcastle UNDER LYME

    • Example 9

    This hybrid Product Marketing Manager role, with two days a week in the Swindon offices, is offering generous holiday, flexible benefits and a 9-day fortnight to a talented Marketing professional ready for the next step in their career. This client is a profit-for-purpose driven organisation, offering you the opportunity to assist in the production of direct and quantifiable change.

    You will become an expert in the characteristics and positioning of the organisations brand, product, and services. Delivering customer focused marketing campaigns, you will maximise lead generation and brand awareness to achieve objectives that align with the organisation’s values and purpose.

    Your responsibilities as Product Marketing Manager will include:

  • Taking briefs and turning them into creative and innovative campaigns
  • Conducting research and applying insights to develop marketing strategy that responds to customer characteristics and needs
  • Monitoring and evaluating campaigns, providing insights, advice, and information on new trends and customer behaviour
  • Developing and implementing multi-channel marketing plans, managing the entire process from conception to completion
  • Managing the marketing budget
  • Collaborating with the Marketing Team to communicate plans, objectives, campaigns, while delegating tasks and developing briefs

    We would love to hear from you if you have the following:

  • 2+ years’ experience in a Product Marketing or Brand role
  • A membership of a Professional body (e.g. CIM, IDM) or equivalent
  • Experience in managing effective marketing communications and planning
  • Experience delivering project goals that target key audiences
  • Confidence in using social media channels for effective marketing campaigns
  • The ability to analyse data and produce plans according to its insights
  • Experience of cost/budget management

    The role itself…

    This role offers a range of benefits in return for your work as Product Marketing Manager. With expertise in characteristics, segmentation, and targeting, you will transform briefs into campaigns that increase lead generation and awareness. Keeping an ear to the ground of new marketing trends and insights, you will assist this charitable institute in their amazing work through the creation of effective marketing campaigns. You will lead with creativity and knowledge based on data and campaign performance to create impactful marketing.

    The company…

    For more than the last half a century, this company has strived to make tangible change through creating the positive impact of technology on the wider community. As Product Marketing Manager, you will be producing campaigns that are increasing customers and profits that go towards an important cause while being rewarded with a range of benefits and a cohesive company environment.

    How to apply…

    Sound interesting? Get in touch with Michelle at Niche Recruitment today or click apply now!

    Job Types: Full-time, Permanent

    Salary: Up to £36,000.00 per year

    Benefits:
  • Additional leave
  • Company pension
  • Free parking
  • On-site parking
  • Work from home
    Schedule:
  • Monday to Friday

    Work Location: Hybrid remote in ID: 1199

    • Product Marketing Manager duties and responsibilities

    The primary responsibility of Product Marketing Managers is to create demand for products and services through effective marketing strategies. They ensure that products have shorter sales cycles and higher revenue returns. Other duties and responsibilities of Product Marketing Managers include:

    • Crafting product marketing messages and unique selling points that set the product apart from the rest in the market
    • Communicating the vision of a company and the value of new products to the sales team and helping them develop tools that facilitate the sales process
    • Planning and participating in the launch of new products and services in a company
    • Briefing the press, PR teams on new products and services to be launched in the market
    • Presenting products to both internal teams and clients, discussing sales strategy and using market research to establish product pricing
    • Performing surveys, interviews and focus groups for obtaining insights about the customer’s product usage and buyer personas to tap new opportunities
    • Agreeing on timelines and deadlines of new product development with the product management teams to
    • Recruiting and managing a team of product marketing executives and creating marketing content such as case studies, website copy and blog posts

    Product Marketing Manager skills and qualifications

    Successful Product Marketing Managers focus on using their excellent empathetic skills to understand the mindset of customers. They use this knowledge to improve existing products or devise new strategies for increasing interest and awareness of their products or services. A successful Product Marketing Manager candidate will have various prerequisite skills and qualifications, these include:

    • Excellent collaborative skills and ability to work with multiple teams and departments across the business
    • Good verbal and written communication skills to create engaging copy and capture unique stories that help sell more products
    • Excellent market research skills and the ability to gain insight into the customers’ needs and experiences
    • Outstanding social media marketing skills for connecting with audiences and growing relationships with them
    • Excellent copywriting and design skills to produce compelling sales material for both online and print media
    • Accurate analytical skills for evaluating and discovering effective marketing strategies
    • A keen eye for detail
    • Ability to work with multi-national companies

    Product Marketing Manager experience requirements

    Employers require Product Marketing Managers to have at least three years of experience in budget management, project management, marketing management or other related fields. Ideal candidates possess proven expertise in strategy development, forecasting and ROI calculations. Those who’ve worked in marketing, sales or public relation also have a good chance of managing the position.

    Product Marketing Manager education and training requirements

    Most employers require Product Marketing Managers to have a bachelor’s degree in Business Management with a major in marketing. They expect candidates to have a basic understanding of marketing principles and project management theories. Employers also consider diplomas in digital strategy or planning and experience as Assistant Marketing Managers. Such candidates can improve their skills by acquiring marketing or product management degrees from online institutes.

    Product Marketing Manager salary expectations

    According to Indeed Salaries, the average salary for a Product Marketing Manager in the UK is £51,325 per year, depending on factors like experience, education, location and company.

    Job description samples for similar positions

    If the Product Marketing Manager is not what you’re looking to for, here are other job description templates that may fit your needs:

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    Product Marketing Manager job description FAQs

    What's the difference between a Product Marketing Manager and a Product Manager?

    Product Managers are responsible for the creation and improvement of a product by guiding the development teams. They identify the customer needs, focus on the business objectives and rally a team to fulfil these objectives. A Product Marketing Manager, on the other hand, is responsible for leading the go-to-market strategy for the product.

    How can you make your Product Marketing Manager job description stand out?

    To make your Product Marketing Manager job description stand out, ensure that it’s clear and concise. State your expectations from the candidate and any qualification requirements precisely. Utilise copywriting and marketing terms across your job summary. Mention the exact salary and any benefits or bonuses to attract quality candidates.

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