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Community Manager Job Description: Top Duties and Qualifications

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A Community Manager, or Community Supervisor builds, maintains and regulates a brand’s communication with its online audiences in order to grow brand awareness and loyalty. Their duties include measuring the level of interaction between a company and its online communities, researching target audiences and investigating the online activity of competitors.

Community Manager duties and responsibilities

The range of a Community Manager’s duties varies depending on their work environment. Those who work for large organisations typically form part of a marketing team, which allows them to focus on community building and engagement. In smaller setups, a Community Manager may have a wider scope of duties, which could include tasks that a Social Media Manager would typically perform. Generally their day-to-day activities include:

  • Gauging customers’ views of a brand by using listening tools that monitor feedback and engagement
  • Developing social media and communication campaigns that align with a company’s marketing strategies
  • Creating engaging content, including text, images and videos, across various social media platforms
  • Responding to customers’ comments and queries in a timely and professional manner
  • Working closely together with Marketing, Public Relations and Communications Specialists to ensure brand consistency
  • Liaising with product development, sales and marketing departments to stay updated regarding a company’s products and services
  • Staying up to date with digital technology trends
  • Preparing detailed weekly and monthly reports on a company’s social media activity

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Community Manager Job Description Examples:

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
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What does a Community Manager do?

Social media platforms have transformed traditional marketing strategies by allowing companies to reach their target audiences effectively. In turn, its allowed the voices of customers to be heard, as they’re able to interact with brands directly on social media sites.

Community Managers actively listen to what a brand’s audience has to say and use this information to better align a company’s marketing strategies with their customers’ needs. These professionals act as a brand ambassador and build trusting relationships with their customers by interacting with them on online platforms.

Community Manager skills and qualifications

An important aspect of the job of a Community Manager is relationship building with customers, fellow employees and other industry professionals. To build strong and effective relationships, Community Managers need excellent interpersonal and communication skills. Apart from having to actively listening to stakeholders, including community members, these professionals must provide prompt and effective feedback. A successful Community Manager candidate will have various prerequisite skills and qualifications that typically include:

  • Excellent organisational skills, as they need to monitor and facilitate communication across multiple social media accounts
  • A working understanding of business operations and processes
  • A willingness to remain up-to-date regarding the latest industry developments
  • Solid computer skills, including knowledge of relevant software programs and tools, such as analytics tools
  • Solid knowledge of social media platforms and social media management tools
  • Excellent grammar and spelling skills and the ability to create engaging content

Community Manager experience requirements

The experience a Community Managers needs varies depending on the position. In general, Community Managers typically have a background in public relations or marketing. Employers may want to see experience in social media management and a solid track record of launching successful community initiatives.

Community Manager education and training requirements

Although there are no fixed education requirements for this occupation, Community Managers often hold a bachelor’s degree in advertising, marketing, public relations, digital and social media marketing, journalism or a related field. Candidates can develop their knowledge and skills in the field by obtaining professional certification. The Chartered Institute of Marketing (CIM) for instance, offers relevant qualifications like a Level 4 or 5 Certificate in Professional Digital Marketing. Candidates can also obtain relevant skills through a Digital Community Manager higher apprenticeship.

Community Manager salary expectations

According to Indeed Salaries, the average salary for a Community Manager in the UK is £31,032 per year. Salaries vary, depending on factors like location and employer.

Job description samples for similar positions

If this job description doesn’t adequately describe the job opening you have, here are a few job description samples of similar positions to consider:

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Community Manager job description FAQs

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