Special offer 

Jumpstart your hiring with a £100 credit to sponsor your first job.*

Sponsored Jobs posted directly on Indeed are 65% more likely to report a hire than non-sponsored jobs**
  • Visibility for hard-to-fill roles through branding and urgently hiring
  • Instantly source candidates through matching to expedite your hiring
  • Access skilled candidates to cut down on mismatched hires

Assistant Store Manager Job Description: Top Duties and Qualifications

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
7 min read

An Assistant Store Manager, or Assistant Manager supports the Manager in the day-to-day operations of a retail store. Their primary duties include serving customers, supervising staff and taking charge when the manager is absent.

Assistant Store Manager duties and responsibilities

An Assistant Store Manager is a part of a store’s managerial team. They have the authority to make decisions regarding store operations. Their day-to-day duties and responsibilities include: 

  • Creating a welcoming environment for customers in the store
  • Providing excellent customer service
  • Keeping a high level of cleanliness and hygiene in the store
  • Motivating staff members to meet and surpass targets
  • Passing on managerial communications to other members of staff and ensuring that these are implemented
  • Maintaining and monitoring store inventory
  • Training staff members and pursuing their own training in-store as well
  • Ensuring that the store is clean, safe and presentable for customers
  • Developing as a potential leader and potential Store Manager
  • Taking over responsibility for the store if the Manager is absent

Hire your next Assistant Store Manager today

Post a job

Hire your next Assistant Store Manager today

Post a job
Close

Assistant Store Manager Job Description Examples:

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
Get the guide

What does an Assistant Store Manager do?

An Assistant Store Manager is primarily responsible for helping the Store Manager in the profitable and smooth operation of the business. They communicate and perform management directives while assisting members of staff and serving customers. They also help with staff training, taking stock orders, establishing rotas and keeping the store clean.

Assistant Store Managers usually work in retail environments. They work long hours on their feet and may be required to work overtime, weekends or on bank holidays and during busy seasons such as Christmas.

Assistant Store Manager skills and qualifications

Assistant Store Managers need a range of skills and qualifications to perform their day-to-day tasks effectively. A successful Assistant Store Manager candidate will have various prerequisite skills and qualifications that include:

  • Excellent customer service and communication skills
  • Ability to sell products or services to customers
  • Excellent arithmetic and accounting skills
  • Finance skills
  • Excellent in-store and product knowledge
  • Excellent knowledge of company policies and procedures
  • Ability to identify areas for improvement within the team or store
  • Leadership and management skills that demonstrate a potential for further development

Assistant Store Manager experience requirements

The experience requirements for Assistant Store Managers vary depending upon the policies of the store owner and the size of the store. Smaller store with individual owners usually promote lower-level employees into management positions after gaining only a few months of experience. Large retail chains often prefer candidates with at least two to three years of experience in retail.

Assistant Store Manager education and training requirements

An Assistant Store Manager must have at least at a minimum the basic General Certificates of Secondary Education (GCSEs) in English and maths. They must have a Level 2 Diploma in Retail Skills or similar college qualification. Because it’s a management position which usually requires experience, some store owners accept candidates who do not have a degree, but have at least two to three years of experience in the retail industry. Some employers may consider candidates who have only completed management training programs and obtained industry-recognised certifications.

Assistant Store Manager salary expectations

According to Indeed Salaries, the average salary of an Assistant Store Manager in the UK, is £20,711 per year. This figure varies depending on factors, including experience, geographical location and company.

Job description samples for similar positions

If Assistant Store Manager isn’t the exact job you are looking for, you may take a look at following job description samples for similar positions:

Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
Get the guide

Assistant Store Manager job description FAQs

Two chefs, one wearing a red headband, review a laptop and take notes at a wooden table in a kitchen setting.

Hire your next Assistant Store Manager today

Post a job

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

No search results found