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Content Writer Job Description: Top Duties and Qualifications

Edited by Indeed Employer Content Team
Last updated 5 November 2025
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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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7 min read

A Content Writer, sometimes called a Writer, writes promotional content. This content may include blog posts, website copy, social media posts and white papers. Their duties include writing, researching and proofreading.

Content Writer duties and responsibilities

Content Writers are responsible for the creation of clear and consistent written content. This task often involves liaising with clients and other marketing professionals. Their duties and responsibilities can include:

  • Completing writing projects according to given style and assignment specifications before deadlines
  • Developing new content ideas for clients
  • Researching topics so their content contains timely and accurate information
  • Revising existing content to reflect business changes or new preferences
  • Creating or revising style guides, either alone or with a team, to ensure all written content is effective and consistent
  • Determining content needs through conversations with clients and their representatives

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Content Writer Job Description Examples:

Example 1

At DeFiner, we connect talented writers with clients worldwide, simplifying the content creation process with our innovative platform.

We're Looking For:

A Freelance Content Writer with a flair for creating engaging and informative articles, and a passion for collaboration.

Basic Requirements:
  • 2+ years of content writing experience.
  • A strong portfolio of your work.

Key Responsibilities:
  • Produce diverse content solutions for our company needs.

Why Join Us?
  • Competitive compensation: $15 per 1500-word article.
  • Bonuses based on views and milestones, with additional designer affiliate bonuses.
  • Flexible, remote working environment.

Important: Please submit a document or attachment with sample articles.

Job Types: Full-time, Part-time

Pay: £19.60-£23.61 per hour



Application send a link to your sample articles.

Example 2

Our expanding content marketing team with an established client base is looking for an enthusiastic, experienced and creative Senior Content Writer to work remotely on a full -time basis.

You will be responsible for creating, improving and maintaining content across a variety of niches including property, healthcare, sport and lifestyle. Attention to detail is a must with the ability to critique and proof your own as well as other peoples work. SEO knowledge is essential to ensure all copy is fully optimized to maximize exposure. You will play a key role in curating content for campaigns so should be full of ideas and be passionate about writing engaging content.

Must have previous experience in a content/copy writing role and be able to mentor a small team of content writers.

You should have a natural flair for writing, strong communication skills, excellent grammar, with the ability to research new content in a fast-paced environment.

Required Skills:

Proof Reading Skills
Mentoring team members
SEO knowledge
Attention to Detail
Ability to work under Pressure
Excellent Verbal & Written English

Why Reboot?

Benefits & Perks include:

· 4 day week

· Private Healthcare & Wellness Scheme

· Flexi-time hours

· 23 days holiday (plus bank hols)

· Pension plan

· Company Events

· Bonus Scheme

All interested candidates should send an email with your CV and some examples of your writing.

Job Type: Full-time

Salary: £30,000.00 per year

Additional pay:
  • Bonus scheme
Benefits:
  • Company pension
  • Flexible schedule
  • Private medical insurance
  • Wellness programmes
  • Work from weekends

Example 3

This opportunity is for the role of Content Writer to join one of the UK’s leading and fastest growing B2B suppliers. Salary circa £26k - £29k doe plus an excellent benefits package.

You will be joining an established, profitable, growing technology-backed business and will be part of an industry leading digital team. This is an opportunity for a highly motivated individual who wants to utilise their skills and develop a career in content marketing.

We are looking for a highly motivated, dynamic, and creative person to join our client’s website marketing team. The successful candidate will be responsible for producing, publishing, and managing all written content across our website, direct mailings, media advertising, press releases, blogs, thought leadership pieces, whitepapers, and social media. The role requires collaborating closely with our product development, web development, call-centre teams as well as the 3rd party media partners. You will also on occasion offer support to wider Group led marketing initiatives.

Skills required:

- Ability to create best in class content for both digital and print

- Highly creative content writer

- Excellent attention to detail

- Talented ideas generator

- Ability to work effectively with others but also under your own initiative.

Principal duties and responsibilities:

- Delivering copy requirements to deadlines

- Reviewing and updating website content as required

- Maintain and develop the company’s ‘tone of voice’ to maintain brand values

- Work closely with product managers, SEO and PPC teams and specialist product divisions

Qualifications:

Educated to degree level with a relevant degree in English language, literature, or creative writing.

Experience of producing content for digital and printed media helpful but not essential.

Job Types: Full-time, Permanent

Salary: £26,000.00-£29,000.00 per year

Additional pay:
  • Bonus scheme
Benefits:
  • Company events
  • Company pension
  • Life insurance
  • On-site parking
  • Profit sharing
Schedule:
  • 8 hour shift
  • Monday to Friday

Education:
  • Bachelor's (preferred)

Experience:
  • content writer: 1 year Licence (preferred)

Example 4

An exciting opportunity to work with one of the UK’s leading fast-paced prestigious aesthetic clinics in central London to start with an immediate effect.

We are looking for an experienced content writer who will produce informative and engaging written content that will help the clinic to achieve it's goals.

Main Roles & Responsibilities:
  • Research, organize sources and information.
  • Write well-researched and keyword-driven content.
  • Produce high-quality blog posts on industry-relevant topics.
  • Write a wide variety of topics for the clinic website, blog, social media, case studies, etc.
  • Create, execute, and maintain a content calendar.
  • Ensure consistency in writing style, fonts, images, and tone.
  • Collaborate with designers and developers to align written content with the clinic brand.
  • Edit and proofread content produced by other team members.
  • Assist with the admin work of the clinic.

Qualification & Requirements:
  • Proven experience as a Content Writer, Copywriter, or similar role.
  • Bachelor’s degree in English, Journalism, or a related field.
  • Minimum of 2 years of experience in content writing and editing.
  • Familiarity with content management systems, such as WordPress & Drupa.
  • A strong portfolio showcasing published articles and writing styles.
  • Proficiency in MS Office.
  • Excellent English writing and editing skills.
  • Outstanding multi-tasking and communication skills.

Please send your CV

Successful candidates will be contacted by email to be invited for an interview in person.

Please do not phone the clinic directly regarding the interview or job description, as the clinic's phone is allocated for patient's bookings and enquiries only.

Job Type: Full-time

Pay: £23,000.00-£28,000.00 per year

Schedule:
  • Monday to Friday
Supplemental pay types:
  • Performance bonus



Education:
  • Bachelor's (required)

Experience:
  • Content Writer: 2 years (required)

Work authorisation:
  • United Kingdom (required)


Work Location: In ID: CW 280524

Example 5

Position: Web Content Writer

Reports TO: Web Content Manager, Sales & Marketing Director

Location: London

Employing Entity:London Theatre Direct

HOURS: Full time, 40 hours per week

Salary: £26k - £30k , dependant on experience

Established in 1999, London Theatre Direct is one of the UK’s leading ticket agents and distributors. As one of the first companies to sell theatre tickets online in the UK, through to developing interactive seating plans, connecting to multiple API systems, and becoming the first ticket seller in the world to accept bitcoin, London Theatre Direct continues to innovate using the latest technologies.

We connect directly to numerous box office ticketing systems and offer a vast range of events and millions of tickets for sale to shows in London and Broadway.

Job Purpose:
Responsible for planning, organising, creating, and publishing content to best accomplish our targets. You will be working closely with the wider content and marketing team to optimise content in relation to specific goals and marketing campaigns as well as the overall content strategy.

Key responsibilities:

  • Assist in the development of content strategy aligned with short-term and long-term marketing goals and objectives
  • Collaborate with marketing and design teams to plan and develop site content, style and layout
  • Create and publish engaging content
  • Edit, proofread, and improve creative content and posts
  • Conduct keyword research and use SEO guidelines to increase web traffic
  • Optimise content for SEO
  • Ensure all-around consistency (style, fonts, images and tone)
  • Proofread, edit and update web content as needed
  • Use content management systems to analyse web traffic and user engagement metrics
  • Raise brand awareness
  • Monitor web traffic and metrics to identify best practice
  • Identify where improvements can be made, generate new ideas and stay up to date with new developments
  • Ensure content distribution to online channels and social media platforms to increase web traffic
  • Assist in the preparation and delivery of web traffic analysis, updates, and presentations as required
  • Identify customers’ needs and gaps in content and recommend new topics
  • Keep up to date with industry developments and new ideas to capture audience attention
  • Undertake any other ad hoc duties as and when required

Experience & skills required:
  • Exceptional attention to detail and organisation skills
  • Detailed understanding of SEO, key word research, web metrics
  • Exceptional writing, editing and proofreading skills
  • Excellent written and verbal communication
  • Interest in and knowledge of theatre (West End particularly) is a plus
  • Knowledge of HTML and web publishing is a plus
  • Good understanding of MS Office and WordPress
  • Strong team player
  • Proven experience as a Content Writer

Trafalgar Entertainment is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Types: Full-time, Permanent

Salary: £26,000.00-£30,000.00 per year

Schedule:
  • 8 hour deadline: 17/07/2022

Example 6

Our client is looking for a Content Writer on a permanent basis to join their fun, vibrant and modern offices based on the outskirts of Leeds. Your role will be to research and write content for the company website, identify topics to be addressed, conduct research on certain topics, interview relevant experts within the business, and produce articles that are informative, accurate, concise and on-brand.

Core responsibilities

  • Producing inbound marketing content for the website. This role requires thinking like a journalist or publisher to product content that is to the point. Once an understanding of the strategy is gained, there will be the opportunity to take on further responsibility to drive the production of written content and train future writers who join the team.
  • Reporting to the Content Manager on production progress to ensure output targets are being met.
  • Reporting on performance and effectiveness of marketing content by analysing digital performance and taking these key learnings to continually refine output.
  • Supporting the Content Manager with the production of written copy for internal content projects such as the quarterly newsletter, scripting for inbound marketing videos and ambassador/brand awareness shoots.
  • Supporting the Content Manager to ensure all content produced is on-brand and consistently meets requirements for style, quality, tone of voice and keywords are continually optimised.
  • Support the Content Manager with continual additions and adjustments to the content calendar to ensure time and effort is focused on priority content projects.
  • Supporting the Content Manager on video shoots to assist with the planning, and to contribute ideas for the creation of written and social media projects that will follow.
  • Supporting the Content Manager with proof-reading and editing of content such as offline marketing material e.g. brochures.
  • Collaborating with other team members (Asset Designer, Content Writer, Digital Exec, Digital Manager) to bring projects together, and assist them with their objectives.
  • Support the Content Manager and Business Development Director in delivering the company’s marketing strategy.

Preferred experience and skills

  • Journalism graduate, public relations, or related communications field
  • 2 years minimum experience working as a reporter or content creator
  • Writing as a corporate storyteller for the company, it’s essential for the individual to have proven editorial skills, awareness of writing factually and grammatically correctly. It is also essential to understand the importance of combining words with imagery and video to take engagement to the next level.
  • Understands, like a journalist, the importance of remaining unbiased when writing certain types of marketing content
  • Brilliant people and interviewing skills. The individual can confidently arrange face to face or video calls to subject experts and gather relevant information for marketing content
  • Adaptable - able to switch between various content projects when required by the Content Manager
  • Can handle pressure - able to work to fast deadlines when required
  • Able to adapt to new software and programs (such as SEO and project management), particularly when working with teams within the company who are based in different countries
  • High attention to detail - factual and grammar accuracy is critical as well as an eye for combining written copy with relevant and engaging imagery and videos
  • Experience working with Microsoft 365 and associated applications
  • Willing to embrace change and adapt to new strategies and ideas
  • Enjoys collaborating and working in team environments
  • Enjoys working in office environments - 60% of time needs to be spent in office if Leeds based

Hours: Monday - Friday

Salary: £25,000

Location: Outskirts of Leeds

Hybrid working offered

Due to the amount of response we receive, unfortunately we are not able to give feedback to individuals, if you have not heard back within 5 days please assume that you have not been successful for the role you have applied for. By applying to this advertisement, you are hereby giving consent for Jo Holdsworth Recruitment to hold your details for a 30 day period and contact you via any method of contact you have listed on your application.

(Jo Holdsworth Recruitment - Recruitment Agency)

Job Types: Full-time, Permanent

Salary: £22,000.00-£25,000.00 per year

Ability to commute/relocate:
  • Leeds: reliably commute or plan to relocate before starting work (required)

Work Location: One ID: YC - J8583

Example 7

One Homes is a forward-thinking medium-sized business located in Marylebone, known for its professionalism, agility, and innovation. Our work environment features a modern office setting and abundant growth opportunities.

About Us:

One Homes is a renowned international developer of luxury real estate, with over 3000 properties currently under construction and a Gross Development Value exceeding £300 Million. We are proud to be part of the ONE Group, alongside sister companies ONE Investments and ONE Capital, with global projects spanning the United Kingdom, Dubai, and Pakistan.

The Role:

We are on the lookout for a highly talented and creative Social Media Content Lead to join our vibrant London office. In this role, you will have the unique opportunity to extensively travel alongside our CEO throughout the UK, USA, and UAE.

As a Content Lead, your primary focus will be to craft engaging and captivating content while overseeing our CEO's personal social media presence. While you will operate independently, you will collaborate closely with our broader marketing team to ensure seamless alignment with our overall marketing strategy.

Responsibilities:

  • Collaborate closely with the CEO to create engaging and high-quality content for their personal social media page, demonstrating creativity and strategic thinking.
  • Develop and maintain a comprehensive content calendar aligned with the overall marketing strategy, managing social media platforms and ensuring timely and consistent content delivery.
  • Capture, edit, and enhance video content for important events, interviews, and promotional videos using appropriate software.
  • Collaborate with the marketing team to develop and refine the content strategy, ensuring alignment with the company's brand identity and objectives.
  • Leverage e-learning platform experience to understand the target audience, preferences, and effective content delivery methods for enhanced educational content.
  • Foster strong relationships with cross-functional teams, including marketing, design, and communications, to ensure seamless integration and alignment of content across various channels and campaigns.

Requirements:

  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • Proven experience in content creation and social media management, preferably in a similar role.
  • Strong understanding of social media platforms, trends, and best practices.
  • Proficiency in video capturing, editing, and post-production tools and software.
  • Familiarity with e-learning platforms and experience in developing content for educational purposes.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to think strategically, generate creative ideas, and execute them effectively.
  • Strong organizational and time management skills, with the ability to handle multiple projects simultaneously.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Attention to detail and a commitment to delivering high-quality work.
  • Flexibility to adapt to changing priorities and business needs.

If you're passionate about crafting outstanding content, driving engagement through social media, and making a positive impact in the e-learning realm, we encourage you to get in touch with us.

To apply, please submit your resume and portfolio.

Working for ONE:

At ONE Homes, we recognize that our success is intertwined with the success of our team members. We take pride in fostering an environment where talented individuals can flourish and thrive.

Grounded in a culture of integrity, we are dedicated to continually improving ourselves, persevering through challenges, and prioritizing long-term success over short-term gains. Our unwavering commitment to customer-centricity guides every decision we make, while we hold ourselves to the highest personal standards in our quest to achieve the extraordinary.

If you're a motivated professional striving for excellence and seeking to advance your career within a leading multinational organization, this opportunity could be your ideal next step.

Job Type: Full-time

Salary: £25,000.00-£35,000.00 per year

Benefits:
  • Company events
  • On-site gym
  • On-site parking
Schedule:
  • Day shift
  • Monday to Friday
Supplemental pay types:
  • Bonus scheme
  • Performance bonus
  • Yearly bonus



Ability to commute/relocate:
  • Marylebone: reliably commute or plan to relocate before starting work (required)

Experience:
  • Video editing: 2 years (required)
  • Social media management: 2 years (required)
  • Content creation: 2 years (required)

Work authorisation:
  • United Kingdom (required)

Willingness to travel:
  • 25% Location: In person

Example 8

Farsight focuses on delivering transformational change across services, people and organisations. Our thinking frameworks, methods, skills, and experience support organisations improve their services, change their approaches and the way they work, and advance how they support and develop their people.

We specialise in tackling complex issues and solving tricky problems. This has meant that we often work in the public sector, supporting initiatives that improve society and the lives of citizens.

Work areas across government include education, apprenticeships and skills development, social care, rehabilitation, housing, and criminal justice; and we also work with some private sector and not-for-profit clients on key initiatives and important organisational changes.

We provide full-service user-focused digital consultancy across research, analysis, design, content creation, engineering, and delivery

What you’ll be doing:

We work in an agile environment, so you’ll be working with everyone on a digital delivery team and will need to enjoy iterative project work.

You’ll be expected to:

  • design simple user centred services in collaboration with user researchers, interaction and service designers
  • work with the team to create and validate user needs
  • design content across the end-to-end journey - from UX content to emails, guidance to text messages - ensuring there’s a consistent message throughout
  • take a product from discovery to live by collaborating with peers in every discipline, including developers, senior stakeholders, communications, and data analysts
  • maintain, evaluate and improve content using content strategy, data, research and testing
  • lead areas such as product naming, service and product taxonomies, and style
  • help your team communicate clearly and shape the narrative for reports and presentations
  • take part in crits and contribute to the content design community
  • advocate for content and user centred design in your team, with clients, and in Farsight
  • contribute to the internal Farsight content design community, provide mentorship and development for other content designers

When not on client work, we’ll ask you to contribute to our training and digital products and identify opportunities where user centred design can improve our business.

We are looking for ambitious, curious and creative people.

To work as a senior content designer at Farsight, you need to:

  • have excellent spelling, grammar, editorial skills, and great attention to detail
  • have a practical understanding of content design principles, accessibility and prototyping
  • demonstrate sound judgement and be able to influence product decisions, team direction and strategy
  • be supportive and collaborative
  • be professional at all times and work to the deadlines set
  • be an excellent communicator, comfortable with taking the lead in meetings and presentations
  • enjoy problem solving and be able to interpret data and research
  • be able to unpick complex information and communicate it in a simple way
  • work with minimal direction in a fast-moving project
  • ideally understand service design in government

What we can offer your career:

Developing our people is at the heart of everything that we do.

Our environment is friendly, supportive and collaborative. We offer a learning and development programme that is tailored to you. New ideas are encouraged and there’s plenty of opportunities to innovate and make an impact. We can promise that the work will be varied and interesting and will give you lots of opportunities to develop and grow.

We have 3 promotion windows open each year so you can progress through the company.

You’ll be encouraged to get involved in coaching and mentoring and contribute to the development of user centred design at Farsight.

More about our company benefits:

  • 31 days holiday and Bank Holidays off.
  • Flexible working. You might spend 3 days a week working from home, with one in the Farsight London office at the Oval and one day a week with clients. This is flexible and we will consider remote working candidates.
  • Flexible working around our core hours of 10am to 4pm.
  • Pension, we pay 5% into your pension and you pay 3%.
  • Death in service benefit of four times your salary.
  • A Christmas and birthday gift.
  • A discount on gym membership and access to the BUPA Employee Assistance Programme.
  • Enhanced sick pay, maternity, paternity, and adoption pay.

Job Types: Full-time, Permanent

Salary: £55,000.00-£80,000.00 per year

Benefits:
  • Additional leave
  • Casual dress
  • Company events
  • Company pension
  • Cycle to work scheme
  • Employee discount
  • Flexitime
  • Life insurance
  • Referral programme
  • Sick pay
  • Wellness programme
  • Work from home
Schedule:
  • Monday to Friday
Supplemental pay types:
  • Bonus scheme
  • Performance Location: Hybrid remote in London, SW9 6DE
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
Get the guide

What does a Content Writer do?

Content Writers create written material for online and offline publications. They focus on writing clear and actionable copy that is easily understood by the public. They follow established style guides and company requirements, including assignment brief guidelines. Researching their topics carefully helps Content Writers create factually accurate content. Including keywords in their online content, this boosts search engine optimisation for more web traffic and sales. Content Writers proofread all their content to make sure it’s free of errors. Some Content Writers create a range of content while others specialise in areas such as fashion and technology.

Content Writer skills and qualifications

Content Writers rely on various skills in their careers. A successful Content Writer candidate will have various prerequisite skills and qualifications that include:

  • Grammar, including a history of editing based on the parts of speech in English
  • Content creation, structuring articles, choosing consumer titles and assigning SEO keywords
  • Specialisation in a specific market, niche or industry
  • Market research and analysis skills to identify trending, in-market topics
  • Advanced computer literacy like short keys, HTML coding and internet publishing
  • Quantitative and qualitative research, identifying credible sources and web-friendly links

Content Writer experience requirements

Experience is often more important for Content Writers than a university education. While there are some Junior Content Writer roles, many Content Writers take entry-level roles in marketing departments or enter specialised marketing agencies after graduating. Working in a relevant junior position, such as a Marketing or Social Media Assistant, gives Content Writers the ideal writing experience. It also helps them understand content’s role in a marketing strategy.

Content Writer education and training requirements

Content Writers usually need a bachelor’s degree. Many Content Writers hold a degree in English, journalism or communications. Some content writers need degrees for the subject matter they’ll write about. Science and mathematics degrees are common areas of expertise along with finance and entrepreneurship. Content Writers can gain training from completing content writing offered by online learning institutions.

Content Writer salary expectations

According to Indeed Salaries, the average salary for a Content Writer is £24,359 per year. Salary may be dependent on experience, location and company.

Job description samples for similar positions

Many jobs involve content creation, so a Content Writer may not be what you need. Reviewing these job descriptions for similar positions may help your job posting:

Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
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Content Writer job description FAQs

Two chefs, one wearing a red headband, review a laptop and take notes at a wooden table in a kitchen setting.

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